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VSCPA Board Retreat: Social Media Presentation
The document discusses the significance and impact of social media and Web 2.0, highlighting its role in transforming communication from monologues to dialogues. It emphasizes the growing importance of social networking in business and consumer engagement, providing insights on how to participate effectively in the social media landscape. Additionally, it outlines resources and strategies for getting started with social media, especially for professionals in the accounting field.
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VSCPA Board Retreat: Social Media Presentation
- 1. The Power ofSocial Media October 27, 2009 Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations
- 2. What the heckis Web 2.0 & social media?
- 3. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet, CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang, Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online, Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW, Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply, My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven, Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld, TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks, Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING
- 4. The Social MediaLandscape
- 5. SOCIAL MEDIA IS AN UMBRELLA TERM… THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
- 6. It’s also afancy way to describe PEOPLE having CONVERSATIONS online. Photo by Kris Hoet
- 7. The CONVERSATIONS arepowered by… • Blogs • Online Chat & Listservs • RSS • Widgets • Wikis • Social Networks • Social Bookmarks • Message Boards • Podcasts & Videocasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds
- 8. Why should Icare about Web 2.0 & social media?
- 9. Is Social Mediaa Fad? Socialnomics.net
- 10. Reason #1 SOCIAL NETWORKINGSITES ARE MOST POPULAR SITES NEXT TO GOOGLE AND YAHOO – AHEAD OF PERSONAL E-MAIL. Nielsen, Global Faces & Networked Places, 2009
- 11. Reason #2 SOCIAL MEDIAHAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE. John Burbank, CEO of Nielson Online, 2009
- 12. Reason #3 TIME SPENTON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE. Nielson, Global Faces & Network Places, 2009
- 13. IT’S NOT AFAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE. The old communication model was a MONOLOGUE. A >>> B
- 14. The new communicationmodel is a DIALOGUE. A<<<>>>B
- 15. By 2010, MILLENIALS/GENY-ERS will outnumber BABY BOOMERS. MEET YOUR FUTURE EMPLOYEES, PARTNERS, CFOs, CEOs. They already wield $350 BILLION/ YEAR in direct spending power.
- 16. What are someof the advantages of Web 2.0 & social media?
- 17. Old way… New way… • Controlled • Transparent/open • Organized • Inclusive • Exclusive • Authentic • One sided • Vibrant • Product-driven • Consumer-driven Only 14% of 78% of people trust people trust RECOMMENDATIONS ADVERTISEMENTS. of other consumers. A >>> B A<<< >>> B
- 18. Some more ADVANTAGES… • Cheaper • Stickier • Viral • Interactive • Visible • Global • Quickly change • Connection
- 19. How do Iget on the Web 2.0 & social media train?
- 20. A. Listen • Immerseyourself in conversations • Visit social sites to observe • Ask your coworkers, kids who… B. Participate • Remember it’s a dialogue not a monologue C. Getting Started • Set up a profile • Friend 25 people you know • Begin to converse
- 21. D. Traffic Signs •Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal) > Create ‘Friend’ groups > Edit privacy settings • Etiquette: Once you’re riding the social media highway, remember to obey common internet traffic rules of thumb • Policy: Obey or set company guidelines for participation
- 22. E. Test Drive •7 million users > 1,382% increase in one year > largest age group is 35-49 • It’s simple > Communicate short (140- character) bursts of information to the people that subscribe to your updates > These updates are known as “tweets.”
- 23.
- 24. How do Iget started? 1. SET UP AN ACCOUNT
- 25. How do Iget started? 2. ENTER PROFILE INFO
- 26. How do Iget started? 3. FIND OR FOLLOW FRIENDS & GROUPS
- 27. How do Iget started? 4. SELECT TOOL TO POST & READ TWEETS Tweetdeck • Runs on your desktop • Multiple accounts • Friend & search columns • Facebook & Myspace • iPhone app
- 28. How do Iget started? 4. SELECT TOOL TO POST & READ TWEETS
- 29. How do Iget started? 5. LEARN THE TWITTERVERSE FOLLOWING Shortened URL TweetUp @username DM (Direct RT (Retweet) Message) TWEET #HASHTAG
- 30. How is theVSCPA involved in Web 2.0 & social media?
- 31. New MULTIMEDIA &ONLINE OFFERINGS to enhance membership > RSS > Podcasts > Blog (CPACafe.com) > Microblog (Twitter.com/VSCPANews) > Photo sharing (Flickr.com) > Video, Videocasts (YouTube. Coming Soon!) > Social networking (LinkedIn, Facebook groups) > Online communities targeted to different practice areas, including e-mail listserves > Visit “Social Media” section of www.vscpa.com
- 32. OTHER social mediafor CPAs • Wiki: www.wikicpa.com • Blogs: www.cpacafe.com > www.cpablogger.com > www.cpasuccess.com > http://bigfouralumni.blogspot.com/ • Videos & Media: www.financialfitness.com > www.aicpa.org/Media+Center/ > www.feedthepig.com • Learning: www.cpalearning2.com
- 33. RESOURCES on socialmedia Blogs •www.TypePad.com •www.WordPress.com •www.BlogLines.com Microblogging/Tracking •Twitter: www.Twitter.com •TweetDeck: www.TweetDeck.com •TwitterBerry: www.orangatame.com/products/twitterberry/ •HootSuite: www.HootSuite.com •Tweetie: www.atebits.com/tweetie-iphone/ •Hashtag: http://hashtag.org •Google Alerts: www.google.com/alerts
- 34. RESOURCES on socialmedia Social networks •Facebook: www.Facebook.com •LinkedIn: www.LinkedIn.com •Plaxo: www.Plaxo.com •HubStreet: www.HubStreet.com (a new one for CPAs and lawyers) Multimedia sharing sites • YouTube: www.YouTube.com (videos) • Flickr: www.Flickr.com (photos) • Picasa: Picasa.Google.com (photos) • SlideShare: www.Slideshare.com (slidedecks)
- 35. RESOURCES on socialmedia Podcasting • iTunes: www.apple.com/itunes (for finding and listening to podcasts) • Audacity: audacity.sourceforge.net (for recording / editing podcasts) Wikis • PB Wiki: www.PBWiki.com • WikiSpaces: www.WikiSpaces.com Virtual worlds • Second Life: www.SecondLife.com
- 36. CONNECT with me/us TinaLambert, CAE VSCPA Vice President, Member & Public Relations • Phone: (804) 612-9416 • E-mail: [email protected] • Web: www.vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert www.linkedin.com / search for “Virginia Society of CPAs” • Facebook: www.facebook.com/TinaLambert1 www.facebook.com / search for “Virginia Society of CPAs” • Twitter: www.twitter.com/TinaLambert www.twitter.com/VSCPANews
- 37. THANK YOU very, verymuch!