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W7 l1 the future of technology2
This document discusses emerging technologies and their potential impact on the tourism industry by 2050. It describes how technologies like ubiquitous computing, virtual and augmented reality, gestural interfaces, and biometrics could transform the tourism experience. A story is provided about a woman named Maria who uses many of these technologies on a hypothetical trip to Edinburgh in 2050, such as an intelligent agent to plan her itinerary, augmented reality apps, and eye scans to check into her hotel. The document also discusses artificial intelligence, brain-computer interfaces, virtual avatars, and the concept of technological singularity. In conclusion, it suggests that ubiquitous connectivity and immersive technologies will continue blurring the lines between real and virtual experiences for travelers.
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W7 l1 the future of technology2
- 1. The Future ofTechnology Dr Ian Yeoman School of Management
- 2. Learning points • Inorder to understand the future of technology advancement reality can be best viewed through the paradigm of science fiction • The lecture overviews the drivers of technological change as an interface between tourist and tourism • This is the story of Maria, on holiday in Edinburgh
- 3. • Maria, a29 year old from Madrid loves culture, art and festivals and every other year visits the festivals of Edinburgh. She is thinking, what shall I do this year? Using her mobile phone, she watches the latest www.visitscotland.com, an interactive film which follows the exploits of Hamish, holidaying in Edinburgh, whether it is bungee jumping off the Forth Road Bridge, a performance of the Chicago Ballet at the international festival or the Russian veteran political satirist Vladimir Putin. As Maria watches the film, she ‘tags’ the things she wants to do, places to stay and makes arrangements for flights all brought together as an individual itinerary. Maria then confirms everything speaking to Mary, VisitScotland’s intelligent agent, a 3D hologram image on her phone. • On arrival at Edinburgh Airport, Maria wants to check some local information; the cyborg information assistant is a wealth of knowledge advising Maria on local restaurants and pubs. Arriving in the city centre, Maria checks into her hotel using a biometric eye registration system. Before leaving for a tour of the old town, she has purchased a ‘witchery tour’ app for her contact lens so that she can visualize what medieval Edinburgh would be like in 1650. All possible given the ubiquitous nature of the city’s information network. That night, dinner is at the Rhubarb restaurant with friends before heading to the Festival Theatre to watch Mr Putin’s ‘vodka politiks’ comedy routine. The evening finishes about 1.00am with drinks at the Balmoral Champagne Bar, a seven star bar which features mind reading bar attendants who offer immaculate service.
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- 5. 2050: An InformationSociety • The role of technology in tourism is increasingly becoming more pronounced. Constant innovations and developments of new technologies allow users and suppliers to interact on platforms that were unimaginable in the past decade. Today, the provision of information on tourism products is available through a variety of channels and technological platforms, bringing with it a range of benefits such as convenience with user-friendly interfaces, up-to-date information and affordability to the end user. These developments increasingly drives the integration of technology within our everyday lives with mobile internet, navigation systems and smartphones, which attempts to constantly keep us connected to the digital world. 5
- 6. 2050: An InformationSociety • The role of technology in tourism is increasingly becoming more pronounced. Constant innovations and developments of new technologies allow users and suppliers to interact on platforms that were unimaginable in the past decade. Today, the provision of information on tourism products is available through a variety of channels and technological platforms, bringing with it a range of benefits such as convenience with user-friendly interfaces, up-to-date information and affordability to the end user. These developments increasingly drives the integration of technology within our everyday lives with mobile internet, navigation systems and smartphones, which attempts to constantly keep us connected to the digital world..and this is only the beginning6
- 8. 2050: An InformationSociety 8 Ubiquitous Computing Virtual Reality
- 9. • Ubiquitous computing(UC) refers to technologies which interact with humanity out in the open rather than users with a computer • Maria uses a ‘witchery tour’ app to experience and interpret medieval Edinburgh. Virtual reality (VE) is defined as computer-generated 3D environments that consumers can navigate and interact with. Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
- 10. • In Japan30% of online travel agents report 30% of hotel bookings coming via mobile phones on the day of arrival (Hatton 2009) Augmented audio and visual recognition technology means that a smartphone with a camera can recognise the environment and provide information
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- 12. Terminator Salvation……. Scientists atthe University of Washington have been developing a contact lens containing one built-in LED, powered wirelessly with radio frequency waves, facial recognition systems etc (Nelson 2008)
- 13. 2050: An InformationSociety 13
- 15. 15 2050: An InformationSociety
- 16. Gestural Interfaces 16 A gesturalinterface is a platform that bridges communication between humans by inventing measures which allow computers to understand human body language (Yeoman 2011). The best example of future development is the Sixth Sense Project or google ‘Pranav Mistry’
- 17. Gestural Interfaces • Thescreen of these interfaces are embedded with optical sensors that track the movement of the user’s fingers such that they do not have to come into contact with the display as portrayed in Minority Report 17
- 19. Biometrics • The useof retinal eye scanners and biometrics is present in todays technologies. • Physiological biometrics refers too using physical traits of a person, such as fingerprints, the iris i.e., passports • Behavioural biometrics is about individuals psychology including voice, typing rhythm and gait recognition
- 20. When will Moore’send? Moore's law is the number of transistors that can be placed inexpensively on an integrated circuit has doubled approximately every two years Predictions about the death of Moore's Law have been wrong several times, too. In 1978, IBM scientists predicted Moore's Law had only 10 years left. When they got to 1988, they said it would end in 10 years again. (Kanellos 2005) 20 Optical computing uses light beams to store information and perform computations. As conventional silicon-based electronic processors reach theoretical limits, optical computers present an attractive alternative, because they are much faster and energy efficient. (Techcast 2010)
- 21. 21 What is theFuture of Visitor Information Centres?
- 22. Ciudad Grupo Santander,Madrid 22
- 23. New York VisitorCentre
- 24. Technology and Life EightNet Gen Norms • They want freedom in everything they do, from freedom of choice to freedom of expression • They love to customise, personalise • They are the new scrutinizers • They look for corporate integrity and openness when deciding what to buy and where to work • The Net Gen wants entertainment and play in their work, education, and social life • They are the collaboration and relationship generation • The Net Gen has a need for speed – and not just in video games • They are the innovators 24
- 25. Artificial Intelligence Since 1950when Alan Turing defined the ‘Turing Test’ in which computers are indistinguishable from human behaviour. Artificial intelligence has proven to the illusive holy grail of technology forecasters. Computers have beaten chess masters and chatted with humans. But when will we reach singularity? The point when the processing power of the computer surpasses the human brain. 25
- 26. Artificial Intelligence 26 Adaptive Inc,is an artificial general intelligence system that can conduct smart intelligence conservations with you. SmartActionIVR monitors the conversation for mood, degree of certainty, learns how to respond and even ask you on a date Google’s cross-language search can retrieve results in another by providing automatic translation services
- 27. Artificial Intelligence 27 Adaptive Inc,is an artificial general intelligence system that can conduct smart intelligence conservations with you. SmartActionIVR monitors the conversation for mood, degree of certainty, learns how to respond and even ask you on a date Google’s cross-language search can retrieve results in another by providing automatic translation services
- 28. Can I readyour mind? 28 DAPRA’s Silent Talk. The goal is to “allow user-to-user communication on the battlefield without the use of vocalized speech through analysis of neural signals.” This is were telepathy becomes real.
- 29. A brain–computer interface(BCI), sometimes called a direct neural interface or a brain–machine interface, is a direct communication pathway between a brain and an external device. BCI’s are often aimed at assisting, augmenting or repairing human cognitive or sensory-motor function. Avatar: Artificial bodies operated wirelessly by thought alone
- 30. Haptic Technologies 30 The conceptof haptic technology builds on the users’ sense of touch, allowing them to touch and feel objects within the virtual real. (Yeoman 2011) Hatsune Miku
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- 33. Concluding remarks.. • Theinternet has changed everything and the mobile changing everything again. • Ubiquitous computing brings the computer into your domain as the ‘internet of everything’ • Virtual reality, augmented reality and gestural interfaces brings us to the world of ‘liminal worlds’
- 34. Reference • Yeoman, I(2012) 2050: Tomorrows Tourism. Channelview, Bristol. Ch 5, pp65-87