Warren Knight - 7 Steps B2B Social Media Strategy

Warren Knight - 7 Steps B2B Social Media Strategy

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  Seven Steps ToBuilding A B2B Social Media Strategy HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT
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  THEN NOW –SME
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  26 Million peoplein the UK are on Facebook 60 minutes a day
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  More than 300,000 people already paid with a Tweet or a post on Facebook! Twitter has 65 million tweets per day, which averages about 750 tweets per second
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  THE BIG NEWSInfluence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we SHARE matters & &
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  So why arepeople really on Social Networks? 23% of Twitter users follow businesses to find special promotions or sales 14% of Twitter users use the stream to find and share products and opinions 25% of customers connect with brands on Social Networks to receive discounts More than 50% of Facebook fans and 67% of Twitters users are more likely to make a purchase from the brands they follow Social Network visitors spend 1.5x more online that other Internet users
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  Brand Continuity STEPNo.1
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  STEP No.2 Daily/Weekly/MonthlyPlan Short Term Objectives What’s my Voice – 74% Damage Reputation on Social Media Increase Recognition How Often Do I Post Test other Networks, Forums, Groups, Blogs Key Metrics How Many Posts Audience Growth Conversation Rate Subscribers SEO Improvements 4 Point Risk Evaluation What do we WANT What are we going to DO to get what we want (Action) What have we LEARNT that does NOT work (New Idea) What have we LEARNT (Questions your actions)
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  Find Your Target Audience STEP No.3
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  LEAD Strategy STEPNo.4 Listen RSS Feeds # Hastags Advance Search
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  LEAD Strategy STEPNo.5 Experiment Hootsuite Social Automation
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  Hootsuite & WebsiteAnalytics STEP No.6 Apply LEAD Strategy
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  LEAD Strategy STEPNo.7 Develop CUSTOMER ACQUISITION JOURNEY Step-By-Step Journey To A Happy Customer + - What Works Doesn’t Work
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  All Media MustBe Digital All media that wishes to build Brand advocates and engage must do much more ...It must be mobile. It must be Spontaneous – Use your Smartphone It must have added multimedia value (bonus material) It must be easy to access It must be easy to download/stream It must do more than simply being a digital version of the traditional message It must be able to make itself more shareable, findable and social Where there is value, there are consumers willing to share it.
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  Case Study Fivedays after posting the videos on their specially designed website, Will it Blend, and on YouTube. They had 9.5 Million views on YouTube.” 150 Million upload the videos and shared. In fact, so popular is this worldwide phenomenon that 210,000 people logged on to eBay to view the leftovers of a blended iPod and iPhone. The dust of each of these products fetched $800 and $901 respectively
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  Generated more than 40,000 video views. Creates employees and summer vacationers Deloitte Australia & The Worlds Second Largest Search Engine Case Study
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  Supply Chain Firm Kinaxis Drives Traffic with Online Community Case Study Goals Double web traffic Double conversions (leads) Foster a greater awareness of the company’s supply-chain management solutions Strategy Find out where the audience hangs out Get involved in key online locations Drive interest from there to the Kinaxis Web properties by adding value (not selling )through the creation of a highly engaging, content-rich “home” for supply chain experts to LEARN, LAUGH, SHARE and CONNECT. Results Traffic: 2.7X increase in traffic to Kinaxis.com 3.2X increase in conversions (leads) 5.3X increase in traffic to the blog/community Community: 6X increase in registered community members Over 2,300 registered members (35% increase since Jan. 2010) Revenues: Double-digit subscription growth, topping 30,000 users and counting
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  2 HOUR SOCIAL MEDIA B2B TRAINING 3 MONTH STRATEGY TOOLS TO ANALYTICS MAKE YOUR BUSINESS MORE SOCIAL GLOOPLE COMPLIMENTARY 7 Day E-course COMPLIMENTARY 7 Day E-course
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  Warren Knight www.warrenknight.co.ukWarren Knight e: [email protected] t: @wvrknight Caroline Bosher e: [email_address] t: @carolinebosher Gloople – Making Shopping Social www.gloople.co.uk t: @gloople Tell us What You Think