Was Maslow a Lean Marketer?
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The document discusses the application of Maslow's hierarchy of needs within the context of the experience economy, emphasizing the importance of emotional connections between consumers and brands through psycho-aesthetics. It outlines a seven-step process for supplier partnering used by Toyota, which includes concepts like kaizen, joint improvement, and mutual understanding. The overall message promotes continuous improvement in marketing by aligning with customer needs and experiences.
Was Maslow a Lean Marketer?
- 1. Joe Dager – Business901
- 2. Self- Actualization Personal Esteem Social Acceptance Security Physical Comfort Maslow’s HierarcHy of Needs
- 3. Wisdom Understanding Knowledge Information Data Introduce The Experience Economy by B. Joseph Pine and James H. Gilmore
- 4. Wisdom Understanding Knowledge Information Data Maslow = The Experience Economy
- 6. • You charge for the demonstrated outcome customer achieves Transformation – Wisdom • You charge for the time customers spend with you Experiences – Knowledge • You charge for the activities you execute Services – Information • You charge for tangible things. Goods – Data • You charge for stuff Commodities – Noise Understanding of Solutions
- 7. Self- Actualization Personal Esteem Social Acceptance Security Physical Comfort Back to Maslow
- 8. A philosophy and process of emotionally connecting consumers to brands through design. Authors introduce Psycho-Aesthetics®
- 9. Self Actualization Aesthetic Know/Understand Esteem Belonging Safety Physiological Maslow’s HierarcHy of Needs in a 7 Step Process
- 11. Empowered Performance Aesthetic Learning Intuitive Meaningful Expressive Unique Consistent Systematic Accurate Functional Dependable Safe User Experience to Solutions
- 12. Industry Example: Introduce The Toyota Way Fieldbook by Jeffrey Liker and David Meier Co-authors Jeffrey Liker and David Meir, co- authors of The Toyota Way Fieldbook created the pyramid of the Supplier Partnering Hierarchy of Toyota that consisted of these 7 steps:
- 13. Kaizen & Learning Joint Improvement Information Sharing Compatible Capabilities Control Systems Interlocking Structures Mutual Understanding 7 Step Hierarchy of Toyota Supplier Partnering Principle of Lean Marketing: Mirror Customer Decision Making Process
- 14. • Shared Lessons, PDCA, Cost Reduction Kaizen & Learning • VA/VE, Supplier Develop, Study Groups Joint Improvement • Data Collect, Common Language, Timely Communications Information Sharing • Eng. Excellence, Oper. Excellence, Problem Solving Compatible Capabilities • Measures, Feedback, Target Pricing, Cost Mgrmt Control Systems • Alliance, Interdependence, Parallel Sourcing Interlocking Structures • Trust, Respect, Mutual Prosperity, Genchi Genbutsu Mutual Understanding Understanding of Supplier Hierarchy
- 15. Kaizen & Learning Joint Improvement Information Sharing Compatible Capabilities Control Systems Interlocking Structures Mutual Understanding Creating a marketing perspective
- 16. Viewing From maslow To Partnering with Toyota
- 18. The Basic Needs of a Customer Have not Changed
- 19. Kaizen & Learning Joint Improvement Information Sharing Compatible Capabilities Control Systems Interlocking Structures Mutual Understanding Understand Your Customer Experience
- 20. Kaizen & Learning Joint Improvement Information Sharing Compatible Capabilities Control Systems Interlocking Structures Mutual Understanding PDCA PDCA PDCA PDCA PDCA PDCA PDCA Continuously Improve your marketing
- 21. Bringing a Smile at every step
- 23. Visit the Business901 Website Podcast with Authors, Industry Practitioners and Leading Thought Leaders Our Mission is to bring Continuous Improvement to Sales and Marketing.