Webinar: How to Decipher Big Data to Enhance Your Client’s Social Media Performance

Webinar: How to Decipher Big Data to Enhance Your Client’s Social Media Performance

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  19th July 2017 Presentedby: Paul Deraval, Founder & CEO, NinjaCat Luke Knight, Partnerships Manager, Sendible How to Decipher Big Data to Enhance Your Client’s Social Media Performance
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  Agenda • Review: Leaveus a G2Crowd review to receive a gift: bit.ly/reviewsendible • Pain points: The issues agencies face with Big Data. • Streamline: The importance of meaningful and organized data. • Centralize: How to create an agency data hub. • KPIs: Create goals, that you can monitor and measure. • Software: See the analytics features from NinjaCat and Sendible in action. • Q&A. • Your gift. @sendible #sendiblelive @ninjacatppc
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  Speakers Paul Deraval Founder &CEO Luke Knight Partnerships Manager
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  Agency Pain Points •The evolving agency business model • An overwhelming amount of data • Struggling with multiple data sources • Keeping track of customers across different channels • Trouble defining attribution and assessing the touchpoints • Getting customers to complete their purchase/engagement
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  Agency Pain PointsContinued • Creating a single customer view • Managing the customer database • Lacking time to test and optimize campaigns • Struggling to prove the ROI of marketing activities and vanity metrics • Having enough client budget • Battling to keep up with marketing technology • Defining a mobile marketing strategy
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  Facts • 88% ofmarketers want to know how to measure their return on investment for social media activities. (Hubspot) • 59% of marketers rely on total lead volume as a top metric. (Hubspot) • 61% of companies state that Big Data is driving revenue because it is able to deliver deep insights into customer behavior. (Business2Community) • 62% of marketers said the main issues they face generating enough traffic and leads. (HubSpot State of in bound 2017)
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  Evolve and Streamline Evolve •Data-driven consultancies that thrive on complexity are on the rise • Increasing number of consultancies and system integrators • Larger gap between creative agencies and data driven agencies Streamline • Improving control and focus on budget • Easier to discover what is working • Using data modeling projects to create successful campaigns • Introducing a lookalike modeling approach • Becoming more agile • Showing transparency to their clients
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  Sendible’s Powerful Reporting •Detailed pre-made reports • 200+ reporting modules • Cheat sheets to easily explain the results • Schedule reports by email • Use report live links • Share reports with colleagues and clients • Includes Google Analytics
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  Important Reporting Data •Best performing networks • Best time to post • Network demographics • Most engaging types of content • Top posts • Most engaged users/influencers • Compare social media activity to website traffic
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  Manage and Predict Gaina holistic view of your social media strategy. • Quickly edit your strategy to make improvements • Visualize what your team are doing • See sent, draft and scheduled posts • Reschedule successful posts • Filter by user, network and campaign • Add new posts directly to the calendar • Share and collaborate tasks with other users or clients
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  Monitor & React Monitorthe entire social web including news sites and blogs. React to positive or negative mentions as they happen.
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  Innovate With OurAPI Some examples: • An iPhone app for clients to oversee the work you’re doing for them • A new workflow for clients to easily share assets/content with your agency • Build a unique report that combines key metrics from multiple sources By combining multiple applications, you can come up with a unique offering that adds more value than both systems would’ve been able to provide individually. Connect Sendible to a huge range of other SaaS solutions through our API
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  Benefits of WhiteLabelling • Completely own branded dashboard • Stand out from other agencies • Create a new revenue stream • Manage multiple clients with ease • Collaborate with clients • Quickly scale your agency • Create your own bespoke solution
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  Managing Multiple Clients •Allocate different user types • Assign different user permissions • Create workflows • Share services • Send for approval • Create private and shared content libraries • Allow your prospects to have a trial
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  Client Connect • Allowyour clients to add social media accounts • No need to request access information via insecure means • Requires a very basic understanding of HTML • Customize the CSS styling
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  Content Writing Service
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  Your Gift Everyone thatreviewed us during the webinar is getting: 1 x 500-Word Article Credits (Added to your account in the next 24 hours - check for email) What are article credits?
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  Any Questions? Sendible 311 BallardsLane, Finchley London, N12 8LY (UK) (+44) 203 869 9438 (US) (+1) 646 569 9029 (AUS) +61) 283 104 596 @sendible /sendible/sendible sendible.com/freetrial go.ninjacat.io/requestdemo