Webinar - how to leverage linked in for lead generation
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The document outlines strategies for leveraging LinkedIn for lead generation, emphasizing its effectiveness as a platform for B2B marketing. It provides detailed steps for generating leads, including building targeted lists using Boolean searches, drafting connection requests, and automating outreach efforts. Additionally, it offers insights on measuring results and improving LinkedIn profiles for better engagement with prospects.
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Webinar - how to leverage linked in for lead generation
- 3. How To Leverage LinkedIn for Lead Generation
- 4. 1. Be present with an open mind 2. My promise: I’ll give you everything I’ve got 3. This will be a game changer for you
- 5. Let’s rock & play ball!
- 6. ● Why Linkedin? ● How to do it ● Case studies ● What you should do now ● Special offer! AGENDA
- 7. 94% of B2B businesses say LinkedIn is the best social media channel for qualified sales leads. Why Linkedin?
- 8. Most used social media channels: ● LinkedIn 88% (rated as ‘most effective’) ● Twitter 53% ● Facebook 42% Source: Gleanster Research Why Linkedin?
- 9. 80% of leads generated through social media for marketers come from LinkedIn Source: Smart Insights Why Linkedin?
- 11. How to generate leads on LinkedIn - 3 steps ● Build a list ● Draft messages ● Automate
- 12. One more thing... Have clear GOALS
- 13. S M A R T Specific: What do you want to accomplish? (who, what, where, why) Measurable: How will you measure the results? Achievable: It’s good to dream, but are the goals realistic? Relevant: How does the goal tie into your business? Time-bound: Set 1 or more target dates Measuring Your Campaign
- 14. Which LinkedIn? LinkedIn Standard LinkedIn Premium LinkedIn Sales Navigator
- 16. BOOLEAN search strings Building your list
- 17. (Saas OR “Software as Service” OR “Software as a Service”) AND (owner OR founder OR “vice president” NOT “assistant”) AND (new york OR chicago) Boolean example
- 18. (Saas OR “Software as Service” OR “Software as a Service”) AND (owner OR founder OR “vice president” NOT “assistant”) AND (new york OR chicago) …but WHERE does it go?? Boolean (cont)
- 19. Where to use Boolean strings Recruiter & Linkedin.com Keyword field Sales Navigator Company, Title, and Keyword fields
- 20. Linkedin filters Relationship Connections of Custom Lists Geography Industry School Language First Name Last Name Seniority Yrs in Position Yrs @ Company Function Title Yrs of Experience Company Company headcount Company Type Past Company Posted Content KW Became a member Groups
- 21. Linkedin filters Relationship Connections of Custom Lists Geography Industry School Language First Name Last Name Seniority Yrs in Position Yrs @ Company Function Title Yrs of Experience Company Company headcount Company Type Past Company Posted Content KW Became a member Groups
- 22. Remember to SAVE your search
- 24. Important: ● When using NOT, AND, or OR operators, you must type them in uppercase letters. ● When using multi word phrases, enclose with quotation marks ● LinkedIn does not support wildcard ("*") searches. Boolean (cont)
- 26. The all important URL
- 27. Messaging Sample connection requests: 1. Hi {{FIRST_NAME}} - I came across your profile this morning and thought it would be interesting to connect. Thanks! 1. Hi {{FIRST_NAME}} - Let's connect. It’s the 2nd time your name has popped up in my LinkedIn suggestions. We specialize in lead generation--would love to show you our process for generating over $40,000 in new business for one of our clients (40x ROI). 2. {{FIRST_NAME}} - I came across your profile and would love to connect. I am trying to expand my network of those in the nonprofit sector...especially related to Animal Rescue & Protection. If that's not you, perhaps you can refer me to others in your network?
- 28. Messaging Sample follow up messages: 1. Thanks for connecting with me {{FIRST_NAME}}! Curious...in light of the pandemic and where we are now, what has changed in the way you bring in customers? Are you doing more or less outreach each week? 1. Hey {{FIRST_NAME}}, I'm hoping you can help me out for a moment. I'm touching base to see if you would be open to some new ideas on how to automate filling your calendar with booked appointments... without having to spend money on ads? Let me know and we can hop on a quick call to see if it might be a fit for your business. Shouldn’t take more than a few mins… 2. Curious, if you saw my last message about automating bringing in more booked appointments? Oh, and you won’t have to spend a dime on ads… If you are open to it, we can jump on a short call to see if there is a good fit for us to help? I appreciate your time!
- 29. Messaging Bottom line: TEST, TEST, TEST
- 31. What does automation look like?
- 32. What does automation look like?
- 33. Our own results... Accepted connection rate: 10-20% (For every 1,000 2nd and 3rd degree connections to which we send connection requests, almost 300 accept)
- 34. Resources / Special Offer for Webinar Attendees! Visit: roov.io/score2
- 35. You’ve got leads, now what? ● Ask a question. Survey them ● Call them ● Email them ● Send a tweet ● Connect on Facebook
- 36. What you can expect?
- 37. A caveat re: LinkedIn limits If you’ve received a warning from LinkedIn… Manually connect with targeted prospects before turning on automation each day
- 38. How to measure results... Cost per lead Invest: $6,000 (6 mos.) # of leads: 600 Cost per lead: $10 Return on Investment (ROI) Invest: $6,000 # new accounts: 10 (@5k) ROI: 733%
- 39. Tip: Join LinkedIn Groups Once accepted as a member, search for your fellow associates and reach out to users with job titles and interests that make those individuals ideal prospects.
- 40. What you can do now ● Improve your profile ● Post an article - send a summary and link to all 1st degree connections ● Visit profiles at the end of each day ● Test open rates of connection requests ● Join LinkedIn Groups ● Create a LinkedIn Business page
- 41. The bottom line
- 42. How about some Q&A?
- 43. Resources / Special Offer for Webinar Attendees! roov.io/score2
- 44. The smarter way to generate new business using LinkedIn With Roovio it’s easy to find, attract and engage with your prospects on LinkedIn. Let Roovio automate your LinkedIn lead generation leg-work, so you can focus on growing your business and closing deals. Visit: roov.io/score2
- 45. Appendix
- 46. When handling searches, the overall order to precedence is: 1. Quotes [""] 2. Parentheses [()] 3. NOT 4. AND 5. OR