Website SEO Audit WordPress Checks
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This document outlines the essential checks for performing an SEO audit on WordPress sites to prevent significant declines in traffic and rankings. It covers various aspects of onsite and offsite SEO, including the importance of branding, keyword planning, and backlink quality, along with tools for conducting audits. The author emphasizes the need for regular website health checks and suggests seeking professional help if issues are identified.
Website SEO Audit WordPress Checks
- 1. SEO Audit WordPress Checks to Avoid Disaster By Peter Mead @petermeadit
- 2. Don’t let your site crash and burn
- 3. Quickly check into SEO, without looking at Analytics or Search Console Traffic has dried up? What happened? A past penalty, Panda or Penguin Site redesigned and rankings lost You're looking for an SEO Consultant? Ask for an SEO Audit https://youtu.be/piSvFxV_M04 Many ways to audit your site, let’s explore... On the fly SEO Audit? Smooth sailing...
- 4. Branding & Competition Trustworthiness Branded Domain Name Branded Keywords Home Page Keyword Site Links Results Home Page Title Headline Tag Call to Action Competitor Keywords Competitor Traffic Sample SEO Audit Checklist Want Advanced? Alan Bleiweis SEO Audit Checklist & Scoring Spreadsheet http://alanbleiweiss.com/professional-seo-audits/seo-audit-checklist/ Onsite SEO Panda Penalty Keyword Planning Crawling errors Website structure Content Structure Internal linking Canonicalization Page speed Mobile Friendly SSL Implemented Offsite SEO Penguin Penalty Social Media Reviews & Citations Backlinks Quality Backlinks Diversity Backlinks Anchors Referring site quality Source site in vs out Link graph footprint Disavow Links
- 5. Want Advanced? Alan Bleiweis SEO Audit Checklist & Scoring Spreadsheet http://alanbleiweiss.com/professional-seo-audits/seo-audit-checklist/
- 6. Just to name a few tools for auditing ● SEMrush ● Moz ● Screaming frog ● Ahrefs ● Majestic ● Webpagetest ● Google PageSpeed insights ● Bing Webmaster Tools ● Google Analytics ● Google Search Console ● Many more, including common sense... Using SEO Audit Tools We have some issues...
- 7. Branding & Competition Does it show trust, using a Branded Domain Name, and Branded Keywords? Home Page Keyword, and Headline Tag readable? Google the brand, showing Site Links and Home Page Title? Clear Call to Action, non spammy etc? Competitor Keywords, Competitor Traffic
- 8. Dig deeper into the past What happened in the past? Branded & non branded keywords Look at notes for Google update etc.
- 9. Onsite SEO Panda Penalty, look for sudden downturn in traffic. Crawling errors, Website structure, Internal linking Canonicalization to reduce duplicate issues Page speed, Mobile Friendly, etc. Is SSL Implemented?
- 10. Use an Audit tool
- 11. Offsite SEO Social Media, reviews & Reviews & Citations Penguin Penalty, check for drop in rankings and traffic. Backlinks Quality, Backlinks Diversity, Backlinks Anchors Referring site quality, does it have traffic? Source site in vs out, does it link to spammy sites? Link graph footprint, is there an obvious pattern to the the links Disavow Links ?
- 12. Granular link checks Penguin is now more granular choose any subfolder or subdomain and check the backlinks just for that part of the website
- 13. DIY Or hire a professional? Do not let issues go on. Let’s try this again? Try to fix issues
- 14. Don’t leave it too late It’s wise to be checking your website health Regularly. Use a variety of tools, and explore deeply into Issues found. Some issues are hard to fix to don’t leave it too late. Was I too late?
- 15. Slideshare for other related topics https://www.slideshare.net/petermeadit Youtube for WordPress SEO Questions http://www.youtube.com/petermeadit Melbourne SEO Meetup https://www.meetup.com/Melbourne-SEO/ Tweet to me http://www.twitter.com/petermeadit Photos of Hindenburg https://en.wikipedia.org/wiki/Hindenburg_disaster Where to next?