Week1- Trends versus Fad- TNCT_Lesson_week1

OBJECTIVES
 differentiate a trend from a fad
 give examples of a trend and a fad;
and
 explain the process on how to spot a
trend

What I Know
Directions: Identify the following terms as FAD or TREND. Write
your answers on a separate sheet of paper.
1. 3-D printing -
______________
2. loombands -
______________
3. virtual pets -
______________
4. online banking -
______________
5. medical tourism -
______________
6. touch screen devices -
______________
7. candy crush app - _____________
8. fidget spinner - ______________
9. animated films -
______________
10. puka shell necklace -
______________
11. denim jeans - ______________
12. business process outsourcing -
______________
13. face app -
______________
14. powerbank - ______________
15. distance learning delivery mode - ______________

Fads vs. Trends
The 21st century is a deluge of overwhelming demands from a
digital society; hence, enormous trends have emerged. Global trends
have been increasingly given attention and anchored to socio-
cultural, economic, and political dimensions. Unconsciously,
individuals like you do not realize that they have been into certain
trends.

What’s In
Directions: Answer the following questions. Write your answers
on a separate sheet of paper.
1. Are you fond of watching Korean Pop Artists or Korean Dramas? Why?
Why not?
2. Have you done a hip-hop? Rap?
3. Have you tried creating TikTok videos? Why? Why not?
4. Do you have electronic gadgets? Name them.
5. Who influenced your fashion, style and interest?
6. Why do you think these have become part of your
lifestyle/culture/standards?

What’s New
Directions: The following are random words associated with fads
and trends. Rank by putting 1 as your most liked and 10 as your least liked in
the blanks. Write your answers on a separate sheet of paper.
1. cologne 7. denim jeans 13. smartphone
2. sports 8. online chatting 14. rubberband
3. m alling 9. Monopod 15. facebook
4. cinemas 10. Instagram
5. haircut 11. Brick game
6. fashion 12. powerbank

Trend
Trends encompass various aspects of human
activity, including:
•Politics
•Beliefs
•Economics
•Lifestyle
•Social life
 Trends are influenced by individuals' or
groups' preferences and orientations.

In arts, fashion, and music, trends reflect prevailing
styles:
Realism movement in art.
Rise of the miniskirt.
Popularity of specific music genres.
Generational influences shape trends, as seen in:
Song preferences during karaoke sessions.
Evolution of portable music players from boom boxes to
MP3 players.
Trends evolve over time, reflecting the dominant
preferences of each era.

In economics, trends reflect long-term statistical changes, such as:
 Rising living costs.
 Unemployment.
 Often influenced by the capitalist mindset, shaping economic
decisions.
For example, the pursuit of education during challenges like the
pandemic is driven by aspirations for a stable and prosperous future.
In politics, trends indicate shifts in ideologies or policies, such as:
 The preference for authoritarian governments in Southeast Asia at
certain points in history.
 The 1986 EDSA People Power Revolution in the Philippines is a
historical example of the struggle to restore democracy and
uphold freedom.

Trends are evident in various areas, such as sports (wearable
fitness devices), food (oatmeal and moringa products), medicine
(stem cell treatments), cosmetics (whitening supplements), travel
(paperless tickets and online check-ins), manufacturing (3D
printing), and environmental management (home solar systems).
Overall, a trend is a behavioral pattern adopted by many people
within a specific time frame.
Here are some examples of trend:
• gadgets
• teleserye
• social networking sites
• social advocacies
• drone technology
• denim jeans
• business process outsourcing
• online ticketing
• cashless transactions

Social media often labels popular topics
as "trending," but many are actually fads rather than
trends.
A fad is a short-lived phenomenon that:
 Quickly gains and loses popularity.
 Lacks lasting utility or does not fulfill strong consumer
needs.
Despite their decline, some fads retain loyal followers.
Unlike trends, which have sustained influence, most
"trending" items on platforms like YouTube, Twitter, and
Facebook are fleeting fads.
fad

Here are some classic examples of Fad.
• hula hoop
• yo-yo
• virtual pets
• Frisbee
• Pokémon Go
• Hello Kitty
• Loomband
• Candy Crush App
• iPod
• kalyeserye
• pet rock
• Friendster
• troll doll
• bucket challenge
• mannequin challenge
• “Gangnam Style” song
• Tamagochi pets
• hoverboards
• fidget spinner
A fad is an intense but short-lived fashion. It is a widely– shared
enthusiasm for something, especially one that is short-lived. It is a
temporary fashion, a craze, interest, or activity that people follow
enthusiastically, but lasts for a short period of time.

CATEGORIES FAD TREND
Notions of Change • the new things that we currently do
fade when the perception of novelty is
gone
• the way we do things
Behavior • Intense • sustained behavior that turns into lifestyle,
mindset, and values
Effects • coolness
• me-too mentality
• starts with technology
• meets needs, solves problems and issues
Time and
Nature of Growth
• appears suddenly
• enormously popular
• suddenly disappears
• unexplainable growth
• appears suddenly
• enormously popular
• does not disappear
• gets stronger over time
• sticks around
Scope and Limitations • stays within one company
• single brand/limited
Brands
• can across over many companies
• encompasses entire areas of Technologies
How does a trend differ from a fad? To simply put it, a fad has a definite beginning and a definite end
while a trend though has a certain beginning at a certain point in time or history but, it evolves and
changes as it continues to grow.
Every generation has its own set of fads. Do you now realize what are those? Can you now recall
some stories of what fads came and went during your time? It will surely yield a very interesting list.

Spotting a Trend
A trend is initiated by a person or event that
captures attention and generates significant influence.
 The individual or event that starts a trend is called
a trendsetter.
Trends spread quickly across different sectors, creating
widespread change.
Example:
 The 1986 EDSA People Power Revolution in the Philippines was
a globally influential peaceful revolution.
 Similarly, Mahatma Gandhi's movement in India contributed
to India's independence in 1947.
Both events demonstrate how impactful trends can lead
to significant societal change.

Trendspotting refers to studying trends and their
impact on society.
Futurists Rehn and Lindkvist (2013)
differentiate trendspotting from "cool-
hunting," which aims to predict what will
become popular before it does.
Trend analysis:
Builds on trendspotting by developing future
scenarios.
Involves understanding current trends and
forecasting future ones, requiring both
awareness of the present and the ability to

Arzadon et al. (2018) note that trends and
fads are often used interchangeably but have
distinct differences. Both are important for
organizations and individuals to stay updated
with the changing environment. Understanding
the difference between trends and fads is crucial
for survival and adaptability. Trends and fads
can create societal changes, often driven by
dominant cultures serving their own interests.
As students, it's important to analyze and

Directions: Identify if the statements/situations given in the first column pertain to
a trend or a fad. Provide your reason/s on the third
column. The first one has been done for you. Write
your answers on a separate sheet of paper.
Statements Trend or
Fad
Reasons
Example: More kids love playing with
loombands
Fad Loombands came up, sales went up
but only for a while and then went
down and children became less
interested and so they almost
disappeared as quickly as they arrive.
1. Kyud Kyud dance challenge in SHOWTIME –
Popularized by noontime show hosts, it is a dance
challenge set to the tune of Marian Rivera’s song.

Statements Trend or
Fad
Reasons
2. High fructose corn syrup is present in fruit
juices, cakes, ice cream, sweets, and chocolates, and
was found to be the culprit for obesity and diabetes.
3. More and more youth of today are fond of using
high-tech gadgets like tablets and smartphones.
4. More people around the globe are
engaged in the mobile app TikTok.
5. Labubu Dolls collection – Many local artists are fond
of collecting Labubu dolls, even though they cost more
than ordinary dolls.

What I Have Learned
Directions: Apply what you have learned from this module. Fill in
the missing words to complete the paragraph. Choose your answers from the
words in the box below.
fad trends futurist trendsetter trending trendspotter
John was a 4th year student of Philosophy at the University of San
Carlos in Cebu City. One day, as he was about to go to the university, he came
across a young boy playing a yo-yo. As he further looked around, he saw few
more kids playing the toy and several street vendors nearby selling them. He
was wondering that maybe that toy was at its 1.___________ times since it
won’t last anyway, and, he was right. In fact, in just a few weeks’ time, it
faded.

While John was in his class on Modern Philosophy, his professor
was discussing about how Karl Marx have influenced those people who upheld
the latter’s communist ideologies. This made Karl Marx a 2.____________ since
he started a trend which remained existing and evolving event to the present.
Towards the end of the class, John’s professor gave them an assignment.
They were asked to spot the existence of the Marxist ideologies to some
known current world leaders. This somehow makes John a 3.____________
since his task was to find the lineage of the Marxist ideologies. Not only that, he
will also act as a 4.____________ since he will try to study the development and
possible evolution of Marxism in the world to come. Such a great task isn’t it?
Although it is going to be a very tedious task for John to do, he believed that
he would be able to learn so much about it. Anyway, this is what
5.____________ are, they may have been developed at some point in time, but
they remain alive, existing, developing and continue to evolve.

Performance Task 1
Directions: Choose one among the following
situations that you think may remain a trend after five (5) years?
Why? Use A4 bond paper- 500 words Minimum.
1. Continuous implementation of the different distance
learning modalities even
after the pandemic
2. Increase the number of SHS graduates enrolling in the College of
Teacher Education and the College of Criminal Justice.
3. continuous adaptation of lifestyle in the “new normal”
such as health and safety protocols and other activities like
online shopping and virtual gatherings

Content Substantial, specific, and/or illustrative
content demonstrating strong
development and sophisticated ideas
10
Style Precise, illustrative use of a variety of
words and sentence structures to create
consistent writer’s voice and tone
appropriate to audience
10
Format Margin – 1” all sides
Justified
1.15 space
TNR/ARIAL 12
5
Timeliness Submitted on time 5

Week1- Trends versus Fad- TNCT_Lesson_week1

Week1- Trends versus Fad- TNCT_Lesson_week1

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