Cindy Marshall is a new manager facing big challenges. The chapter discusses four frames or perspectives (structural, human resource, political, symbolic) she can use to generate options for addressing her situation. Each frame suggests different possibilities and has distinct advantages and risks. Reframing allows one to act in new ways but choosing the right frame requires skill. Newcomers especially may be trapped using only one frame and face greater risks from mistakes since they have less room for error. Overall, reframing takes time and practice to develop as an effective leadership tool.