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Welcome to the Funnel - Jason Miller MN Search Summit Preso
1. Jason Miller presented on content marketing strategies for LinkedIn, emphasizing the importance of creating relevant, high-quality content. 2. He discussed different content formats and channels, such as blogs, eBooks, infographics, and webinars, and recommended repurposing "big rock" content across multiple formats. 3. Miller also stressed measuring the impact of content strategies using metrics like referral traffic, social engagement, and lead quality in order to determine what is most effective.
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Welcome to the Funnel - Jason Miller MN Search Summit Preso
- 1. Jason Miller, Sr.Content Marketing Manager @JasonMillerCA @LinkedInMktg Welcome to the Funnel (We’ve got leads and names) presents
- 2. 2 1 of every3 professionals on the planet is on LinkedIn.
- 3. 3 Content pages receive 7Xthe page views vs. job pages. 7X JOBS CONTENT
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- 5. 5 Let’s Talk AboutContent
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- 9. 9 It’s up tomarketers to deliver a better content experience
- 10. 10 The key ingredientto a better content experience is relevance
- 11. 11 Not more content,more relevant content
- 12. 12 Speak to thedog, in the language of the dog, about what’s in the heart of the dog. – Roy Williams
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- 15. 15 Useful x Enjoyablex Inspired = Innovative Content Ann Handley’s Formula
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- 17. 17 The Blog isthe Social Media Rug That Ties the Room Together.
- 18. 18 A Steady Dietof Quality Content for Your Blog The Blogging Food Groups Monday Tuesday Wednesday Thursday Friday Saturday Raisin Bran Spinach Roast Raisin Bran Spinach Raisin Bran Chocolate Cake
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- 28. The only artI’ll ever study is stuff that I can steal from. - David Bowie
- 29. 29 (The Big Rock) Who’sDoing it Right?
- 30. 30 (Twitter w/ CustomImage) Who’s Doing it Right?
- 31. 31 (Going Visual) Who’s Doingit Right?
- 32. 32 Who’s Doing itRight?
- 33. 33 (The Webinar) Who’s Doingit Right?
- 34. 34 When you needthat extra push…
- 35. 35 (Sponsored Update) Inbound +Outbound = Heavy Metal Thunder
- 36. 36 Mobile is AcceleratingContent Consumption
- 37. 37 Smartphone Consumption isAlways On 9pm6pm3pm12pm9am6am
- 38. 38 The visual isthe new headline!
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- 41. 4141 Research shows thata picture is really only worth 81.4 words, on average.
- 42. 42 For Those Aboutto Create Visual Content…
- 43. 43 5 Reasons forGoing Visual • We are all visual thinkers • Visual language aids in decision making • Visual is more persuasive • Visual makes a better, longer overall impression than simple text • Visual connects emotionally
- 44. 444444 The Infographic isnot Dead; Claiming that Something is Dead is so Passé
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- 46. 46 PUBLISHER TOTAL UNIQUEVISTORS 178,809,843 TOTAL POTENTIAL VIEWERSHIP 3,024,141,647 33 LINKBACKS FROM TOP TIER PUBS 8109 SHARES
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- 48. 48 Give Your B2BCampaign to a B2C Agency
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- 52. 52 How Do YouKnow if Your Content Strategy is Working? Increased referral traffic Social Engagement Higher quality leads
- 53. 53 It's not whodoes it first, it's who does it best.. - David Bowie
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- 55. 55 Big Rock ContentRepurposed into “Turkey Slices” The Sophisticated Marketers Guide to LinkedIn Podcast: SlideShare
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- 60. 60 Interested in ContentMarketing on LinkedIn? Download the Sophisticated Marketer’s Guide to LinkedIn: http://lnkd.in/sgm
- 61. 61 Now Go CreateSome Bloody Good Content! I Love You All. Goodnight!
- 62. 62 People want athrill, people want a spectacle and people love to be entertained.
- 63. 63 Thank You! Jason Miller,Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg