The Networked Society: a short preview
Gerd Leonhard, Media Futurist, CEO The Futures Agency   @gleonhard




                                                            Fish image via actuary-info.blogspot.com
Not Empires but Networks
Feb 10, 2011: #reasonsmubarakislate
The power of connecting with like-minded people
Social Media but a Social OS
In a networked society, co-creation becomes the
norm, and social networks are the new broadcasters
“If you look five years out, every industry is going to be
      rethought in a social way” Mark Zuckerberg




                                             Source: FastCompany.com
Soon: near-total convergence of ‘online’ and ‘meat-space’




                                      Source: KarolaRiegler via Flickr
New, networked currencies will become very real
Companies become Platforms (not Empires)
Interaction comes before Transaction
A huge opportunity for the content industries
Digital content: enforcing control when trust and
engagement is crucial will not generate new £$€
Total re-thinking of the toll-booth ‘logic’




                                       Source: Flickr.com (unknown)
In a networked society it’s all about
experiences not copies; meaning not volume
Gamification... everywhere
Users are Content, too - and Curation is King
Data is the new Oil
Source: Henry Blodget Businessinsider.com
Privacy.
                             Publicy.
                            Vibrancy.
Source: Seanpercival.com
                           Mindfully.
It’s about now and here, not yesterday and ‘there’




                                      Source: Alan Moore
Plenty of aberrations in the ‘global village’...




   Source: Tumblr.com/dashperiod
Welcome to the Networked Society
MediaFuturist.com @gleonhard

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