Wellness travel IWSTM benchmark 2018
- 1. László Puczkó Director ofIndustry Intelligence What is Hot and What is Not in Wellness Travel?
- 2. KEY FINDINGS International Wellness,Spa & Travel Monitor (5th Edition)
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- 6. Post-war cohort (born before1946) Baby boomers (born 1946-1964) Gen X (born 1965-1975) Gen Y (born 1976-1995) Gen Z (born 1996-) German-speaking Countries Spanish-speaking Countries Polish Market 25% 35% 10% 13% 15% 5% 15%20% 32% 23% Global Data 20% 10% 32% 22% 10% 8% 25% 55% 20% 5%
- 7. Global Data • #1- Couples • #2 – Groups of Friends • #3 - Hotel guests looking for healthy services German-speaking Markets #1 - Couples #2 - Gen Y #3 - Single women Polish Market • #1 - Couples • #2 - Families with children • #3 - Hotel guests looking for healthy services
- 8. Global Data #1 Localmarket • Natural elements based therapies(e.g. thermal water) • Domestic market • Natural elements based therapies( • Foreign guests • Services based on local resources/traditions German-speaking Markets #1 • Local market • Natural elements based therapies(e.g. thermal water) • Domestic market • Thermal servies • Foreign guests • Services based on local resources/traditions Polish Markets #1 • Local market • Fitness & Sport • Domestic market • Fitness & Sport • Foreign guests • Body-Mind-Spirit/Holistic workshops (e.g. yoga)
- 9. Global Data #1 •Local market • Treatments & Services • Domestic market • Treatments & Services • Foreign guests • Treatments & Services German-speaking Markets #1 • Local market • Therapists • Domestic market • Location • Foreign guests • Location Polish Market #1 • Local market • Signature treatments • Domestic market • Location + Signature treatments • Foreign guests • Location + Treatments & Services
- 10. Global Data #1 •Local market • Eco-spas and wellness facilities • Domestic market • Family spas and wellness facilities • Foreign guests • Eco-spas and wellness facilities German-speaking markets #1 • Local market • MedSpas • Domestic market • Healthy hotels & resorts • Foreign guests • Spa/Wellness Living Environments Polish Market #1 • Local market • Hotel spas • Domestic market • Destination spas & Family spas/wellness facilities • Foreign guests • Destination spas
- 11. Global Data #1 •Local market • Natural elements based therapies (e.g. thermal water) • Domestic market • Natural elements based therapies • Foreign guests • Healthy options, services during stay German-speaking Markets #1 • Local market • Services based on local resources) • Domestic market • Complementary, alternative therapies • Foreign guests • Healthy options, services during stay Polish Market #1 • Local market • Services based on local resources/traditions • Domestic market • Complementary,alternative therapies (e.g. TCM) • Foreign guests • Services based on local resources/traditions
- 12. Local demand Poland Numberof guests (altogether)? 11% 4% Number of first time guests? 15% 3% Number of guests using spa/wellness services? 11% 4% Average length of stay? 6% 0% Number of treatments sold per visit? 6% 10% Average revenue per guest? 10% 5% Domestic demand Poland Number of guests (altogether)? 16% 10% Number of first time guests? 11% 15% Number of guests using spa/wellness services? 9% 12% Average length of stay? 8% 5% Number of treatments sold per visit? 7% 13% Average revenue per guest? 8% 15%International demand Poland Number of guests (altogether)? 13% 9% Number of first time guests? 14% 9% Number of guests using spa/wellness services? 10% 10% Average length of stay? 9% 6% Number of treatments sold per visit? 10% 9% Average revenue per guest? 8% 14!
- 13. Foreign guests Domestic guests Local guests Global Data Spanish- speaking Countries Polish Market 60-80€ 80-100€ 150-170€100€ 150€ 80€ 150€70-80€ 40-60€ German- speaking Countries 132€ 125€ 64€
- 14. Thank you! Dziękujębardzo!