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Uploaded byKi Nam Jin
WellnessKorea(Jin)
The document discusses wellness tourism in Korea. It begins by providing an overview of the global wellness tourism market, which is valued at $439 billion and includes health, medical, and wellness tourism. It then outlines some of Korea's key wellness tourism resources, such as oriental medicine, temple stays, forests, and skin care. Finally, it proposes a strategy for boosting health tourism in Korea, which includes developing regional hubs for medical and wellness tourism, improving human resources and identifying natural and artificial attractions, setting industry standards, marketing to countries like China and Japan, and positioning Seoul as a center of medical excellence and Jeju as a place of purity and relaxation.
WellnessKorea(Jin)
- 1. Wellness Tourism inKorea: Facts and Strategy International Forum on Wellness Tourism 2016 Jin, Ki Nam Dept of Health Administration Yonsei University
- 2. I. Global WellnessTourism Market II. Wellness Tourism Resources in Korea III. Strategy for Boosting Health Tourism in Korea Contents
- 3. I. Global WellnessTourism Market
- 4. Medical Tourism Health Tourism Wellnesstourism Target: Patients Market Size: $50-60 billion Target: Healthy People Market Size: $439 billion 1. Concept
- 5. Nation Health Tourism Medical Care Wellness Resources Tourism Thailand Medical Service Massage Shopping India Yoga HungarySpa South Africa Safari Argentina Tango 2. Global Market
- 6. Nations Reported numbersWellness tourists Medical tourists Thailand (2012) 2,530,000 (number of visits) α 1,482,580-α (number of visits) Germany (2014) 400,000 150,000 (Forest healing) 250,000 Hungary (2010) 1,800,000 1,400,000 400,000 Turkey (2012) 380,000 250,000 130,000(Thermal treatment, Rehabilitation) Medical Tourists & Wellness Tourists
- 7. • Developmentsintourismindustry • Newnetworks and cooperations betweenhealthcare&tourism • Adventofworkplacewellness • Healthy living trend • Performance optimisation • Chronic illness • Importance of life style change • Changing age structure • Changing family structure Demographic change Disease pattern change Changing supply-side Psychographic change Driving Forces of Health tourism 3. Driving forces
- 8. II. Wellness TourismResources in Korea
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- 13. 5. Green teagarden
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- 17. III. Strategy forboosting Health Tourism in Korea
- 18. Leading technology: Cancer, Heartsurgery, Stem cell treatment Cosmetic surgery, Dental treatment, Orthopedics Wellness: Skin Care, CAM(Oriental medicine) SPA 1. Portfolio
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- 22. 4. Resource Identification Wellness Resources InJeju Natural Environment: Air & Water Artificial Environment: Accoomodation Healthy Food: Seeweed Beauty Industry: Green tea garden Hybrid Services Infrastructure for Exercise
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- 29. 메시지 전략 Story Expression Text Visualcue 1. Sincerity 2. Uniqueness 3. Exception 4. Intimacy 5. Fun 6. Emotion 1. Concise 2. Logical 3. Accurate 1. Video 2. Picture 3. Informatics 4. Animation 9. Marketing
- 30. China Russia Japan Online Site •www.bbs.icnkr.com • www.banguo.51.am • www.8682.cc • www.iface.com.cn • www.treatment-abroad.ru • www.seoulnavi.com • www.konest.com • www.utravelnote.com Search Engine • Baidu • QQ • Sogou • Yandex.ru • Mail.ru • Vk • google • Yahoo!Japan • Amazon.co.jp • Rakuten ichiba SocialMedia • Weibo • QQ • Vkontakte • Facebook • Mixi • DeNA • GREE Offline <Media> • 美丽俏佳人 • 魅力前线 <Newspaper> • Pharmvestnik(Фармацевт ический вестник) • Stoletnik(Столетник) • Argumenty i fakty – Zdorov'e(Аргументы и факты – Здоровье) <Magazine> • 韓国情報雑誌 ATTI • ソウルの歩き方 韓流トラベラ • 韓美通信 • るるぶ • FRAU, CREA <Newspaper> • 北京晚报 • 北京青年报 <Magazine> • Remedium(Ремедиум) • Vademecum <Book> • ソウル美容完全ガイド <Magazine> • 时尚伊人 • 时尚旅游Traveler
- 31. Thank you Ki NamJin Dept of Health Administration Yonsei University Korea