What digital careers are students interested in

WHAT DIGITAL CAREERS ARE
STUDENTS INTERESTED IN?

 As technology continues to expand into every aspect of our
lives, both private and public there is a growing demand for
digital jobs.
 New industries, sectors, and career pathways are being
developed within the quick blink of an eye. This means that
many of the most sought-after careers were not even in existence
10 years ago.
 Today, many businesses operate almost entirely online. While
some still have bricks and mortar locations with a strong online
presence, a strong digital presence is necessary to make a mark
and open up new avenues for students to explore.
 But, there are many differences in these careers. Not all
careers are created equal. To help educators be aware of the
impact technology has had in bringing into the digital age of
career paths, it's helpful to determine the career paths that
students are following.
 There is an increase in demand for digital competencies for
both working professionals and graduates and the educational
sector has to be prepared to meet the demands. Let's take a look
at the jobs that are highly desired and then look at their goals
and the steps they will require to reach them.

THE DIGITAL LANDSCAPE
To understand the direction students of today are
heading, it's essential to know the context they're in.
There's a lucrative, exciting as well as highly
competitive market waiting for new graduates in the
world of digital careers , as well as an array of
possibilities for those who are working in a field,
many of which are marketing-related.
Digital marketing expertise can earn you nearly
$7000 in additional salary over other roles in
marketing, but take an extra 16% time to fill. -
Forrester

WHAT DIGITAL ROLES ARE
STUDENTS AIMING FOR?
As the need of digital specialists continues to grow and the
potential for working professionals are limitless and the right
qualifications provide a path to a career that is satisfying as well
as lucrative and thrilling.
The top 8 jobs that students and professionals are looking at
include:
CMO
Web Analytics Manager
Creative Director
UX Specialist
Mobile App Developer
Interactive Marketing Manager
Head of Digital
Chief Experience Officer
Let's look at each in greater depth to discover the function of
the job, the skills needed and pay.

CHIEF MARKETING OFFICER
(CMO)
Skills needed: Digital marketing Planning and strategy,
analysis of data customer experience UX, leadership
advertising and branding
In the presence of CFO (CEO) The CMO typically
supervises the marketing activities, strategies and other
issues pertaining to the company. It isn't an entry-level
position in any way. For today's digital marketing
professionals the CMO Chair is the ultimate goal.
CMO's usually have an MBA and have risen through the
ranks. They could have worked as an executive or was in
charge of a marketing department or group, and may have
numerous profitable campaigns to their belts.

WEB ANALYTICS MANAGER

Skills required: Big Data Analytics, UX E-commerce, predictive
modelling.
This path of career is typically closely linked to e-commerce
companies. Web analytics is a vital ability that requires gaining
insight from data on websites to help drive business goals and
support the process of making decisions.
In the words of Web Analytics World, Web Analytics Managers
are the primary participants when it comes to the gathering and
presentation useful data from data that is raw.
With the abundance of information accessible from web analytics,
managers can extract and analyze the data that is driving
strategies based on the web. Most often, the aim is to expand sales,
reach or share of market.

CREATIVE DIRECTOR
Skills needed in UX, design Video processing and
editing, animation, strategies and planning.
The creative director is in contact with various
departments who assist in creating the vision or brand
of the business.
They design advertising and manage the entire process
of creating an organisation from marketing to branding
and everything in-between.
This position works closely with marketing,
advertising sales, development and teams.


UX SPECIALIST
Skills required: Coding visual communication, UX
interaction design, and analytics.
UX designers and specialists focus on creating better user
experiences for an application. This could be an ecommerce
site, mobile app or even a piece of software.
Companies that exclusively deal with software for their
primary product (SaaS) User experience is a major factor in
users to use the system and requires skilled employees to
ensure that it is carried out efficiently.
The role of a UX specialist's main job is to study and
improve the user experience of the system to ensure an
effortless user experience.


MOBILE APP DEVELOPER

Skills needed: UX, Analytics design, coding eCommerce
The mobile application developer responsible with developing,
updating and maintaining mobile apps.
For many brands smartphones are the principal means by which
customers communicate with the business.
Some companies also use mobile apps to increase their
accessibility. Amazon is one example.
Amazon isn't built solely on mobile, but its app is an essential
element in their operations., mobile app developers are able to take
advantage of many options.
From small, local businesses to huge, multinational corporations,
there are numerous possibilities for app developers, and the pay
will differ.

INTERACTIVE MARKETING
MANAGER
Skills needed include: Analytics, social media Digital
marketing UX, strategy, writing, planning and Interactive
marketing managers are expected to have strategies that
are effective in connecting customers with the products or
services they need.
In the age of online shopping it is more essential than
ever before.
Interactive marketing managers utilise the tracking of
data, surveys customer behaviour, more to market products
and services efficiently and put effective marketing
messages to consumers.

HEAD OF DIGITAL

Skills needed: Digital marketing strategies and plan, UX analytics
SEO, PPC social media, and customer Relationship Management
(CRM)
 The digital head is similar to an executive director of creativity. The
job focuses on the digital world with regards to strategy, planning and
execution.
 Digital presence is becoming commonplace in our global marketplace,
leadership in digital has become crucial. This role is responsible for
developing and developing a digital strategy for a brand and
increasing market share . you can master the necessary skills
through digital trainees' the best online digital marketing courses in
pune.

CHIEF EXPERIENCE OFFICER
Skills needed: Digital marketing, UX and social media
planning and strategy Content design, marketing, and
analytics
CXO is the Chief Experience Officer (CXO) is an executive
position that is primarily focused on making positive
connections between the business and its customers.
It was in the past that the position could have been
referred to as "Chief Customer Officer'.
It is in close contact with customer service. The ultimate
goal of this job is to create positive customer experiences for
customers, and to effectively communicate the value
proposition of the brand to the customers.

THE RISE OF COMPETENCY-
BASED HIRING
"Academic qualifications will still be taken into
account and indeed remain an important
consideration when assessing candidates as a
whole but will no longer act as a barrier to getting
a foot in the door." - Maggie Sitwell, Managing
Partner for Talent, Ernst & Young

CONCLUSION
Education plays a crucial role in preparing candidates for success.
Institutions should consider other ways to transfer information and
skills that are not available or beyond a traditional university
degree. Coding training courses, boot camps online, digital
marketing courses learning, micro learning, and many more have
created "new collar jobs" as IBM's CEO Ginni Rometty said" and
these "jobs require new skills and, in turn, require innovative ways
of training, education and recruitment.“
A greater emphasis is being put on the selection of candidates who
demonstrate competence in the subject, regardless, in certain
instances, of how these skills were obtained.
As many industries undergo a digital transformation and new jobs
with associated skills will continue to be developed. Today's
students are pursuing promising new fields that offer an array of
opportunities waiting for their feet. They require opportunities for
learning to improve their skills and advance.
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