What Happens in Vegas: Reaching Citizens Through Employee Advocacy

What Happens in Vegas: Reaching Citizens Through Employee Advocacy

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  What Happens inVegas: Reaching Citizens Through Employee Advocacy by Sprout Social + @ANDREWCARAVELLA | @JENDAVIES26 | #GSMCON2016
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  50% of your employeesare already talking about your organization on social media. SOURCE: WEBER SHANDWICK @ANDREWCARAVELLA | @JENDAVIES26 | #GSMCON2016by Sprout Social +
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  by Sprout Social+ The power of a single employee. SOURCE: 2015, STATISTA & DMR AVERAGE
 305 Friends 55% HAVE
 300–3,000 Connections AVERAGE
 208 Followers @ANDREWCARAVELLA | @JENDAVIES26 | #GSMCON2016
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  Benefits of anEmployee Advocacy Program Increase brand awareness and consideration. by Sprout Social + Share your news with high-value, trusted communities. Recruit staff, volunteers and advocates. Strengthen employee engagement. @ANDREWCARAVELLA | @JENDAVIES26 | #GSMCON2016
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  @ANDREWCARAVELLA | @JENDAVIES26| #GSMCON2016 City of Las Vegas by Sprout Social +
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  by Sprout Social@ANDREWCARAVELLA | @JENDAVIES26 | #GSMCON2016 • Promote tourism. • Share local news. • Give accurate information to share. • Correct media misinformation. • Increase employee engagement. • Recruit new talent. by Sprout Social +
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  • Identifying theright team members. • Choosing an advocacy platform. • Training employees. • Enacting a robust content strategy. by Sprout Social @ANDREWCARAVELLA | @JENDAVIES26 | #GSMCON2016 +
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  Since the program’slaunch in April 2015, the city has seen: • 275% spike in brand awareness. • 320% spike in employee shares. • 10.9 stories shared/user/month. @ANDREWCARAVELLA | @JENDAVIES26 | #GSMCON2016by Sprout Social +
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  3 Key Learnings YouCan Implement Today @ANDREWCARAVELLA | @JENDAVIES26 | #GSMCON2016by Sprout Social +
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  by Sprout Social Empoweryour employees. • Advocacy is an opportunity to go above and beyond—it shouldn’t feel like a mandate. • Encourage your employees to share the work and news they find most exciting. • Provide the right tools to enable them to communicate with their networks. +
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  Find relatable content. bySprout Social BLOG.COM World News • Learn what content different teams want to read and share. • Utilize a platform to track results of internal and external performance. • Be receptive to feedback and adapt content over time. +
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  by Sprout SocialbySprout Social Identify internal influencers. • Find employees who already use social media professionally. • Involve them in brainstorming and training. • Leverage involvement to build buy-in, increase program adoption and drive social sharing. @ANDREWCARAVELLA | @JENDAVIES26 | #GSMCON2016by Sprout Social +
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  @ANDREWCARAVELLA | @JENDAVIES26| #GSMCON2016by Sprout Social "Employees are the most believable resource out there. When our employees are turning around and sharing a media story, it's more credible, because people identify more with people than with a city seal or city hall logo.” JEN DAVIES, PUBLIC INFORMATION OFFICER CITY OF LAS VEGAS +
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  by Sprout Social+ Jennifer Davies Andrew Caravella @jendavies26 @andrewcaravella @ANDREWCARAVELLA | @JENDAVIES26 | #GSMCON2016