What is a digipak

What is a digipak

• 1.
  What is aDigipak Kieran lowen
• 2.
  A digipak isa limited edition packaging for an album/single/DVD release. It typically consists of a book style paperboard, with one or more plastic trays capable of holding CD or DVD attached to the inside. Digipakstyle cases grew in popularity among record labels and recording artists in the early 2000s. Digipak
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       They look alot better than normal cases more visual for the human eye. They are more expensive than normal cases and you only really getting a little bit more of a case Digipaks don’t crack but they do rip with more use of them. When teeth tray breaks in the digipak the CD/DVD falls out of the bottom. They are more environmentally friendly because they are made out of recycled paper. Pros and Cons
• 4.
   This is agood example of a digipak because the up on Rihanna’s face is used as the main selling point of the CD. The record company use bright colours and the iconography of her face to remind the audience of the what to expect out of the CD. This is important because they must consider a coherent marketing strategy and sell Rihanna as a brand which is easily recognisable Example of a digipak