W H AT I S G R A P H I C D E S I G N ?
Is Graphic Design:


       A History
       Visual Art
    Commercial Art
      Advertising
Visual Communication
     A Profession
A Set of Computer Skills
           ?
A History
Josef Müller-Brockmann


Adolphe Muron Cassandre, 1935




       Paul Rand




                                                                          Emigre Magazine, 1985
                                Milton Glaser, 1973
Visual Art
Mel Bochner, 2007
I Saw the Figure 5 in Gold, Charles Demuth, 1928
Composition with Red,Yellow, and Blue, Piet Mondrian, 1921
Everything visual
Lascaux caves


                                                                    Japanese Ad, 1806




                                                Book of Kells




Robert Crumb




                               Found Magazine                   Harold, date unknown
“Commercial Art”
J. M. Flagg, 1917
Lester Beall, 1939
Advertising
Design is the method of putting form and content
together. Design, just as art, has multiple definitions;
   there is no single definition. Design can be art.
    Design can be aesthetics. Design is so simple,
            that's why it is so complicated.
                     —Paul Rand
... graphic design is a visual language uniting
  harmony and balance, color and light, scale and
tension, form and content. But it is also an idiomatic
    language, a language of cues and puns and
  symbols and allusions, of cultural references and
    perceptual inferences that challenge both the
                intellect and the eye.

                 —Jessica Helfand
A graphic designer is a communicator: someone who takes
ideas and gives them visual form so that others can understand
   them. Graphic designers perform this service on behalf of
   a company or other organization to help that entity get its
     message out to its audience and, in so doing, evoke a
                       particular response.

         —from Timothy Samara’s Design Elements
                     (our textbook)
“Visual Communication”
Graphic Design is a profession ...

               serving a client
              defined by work
   with mastery of dedicated software tools
equipped to solve any “visual design problem”
       and an established career path
... and a set of skills.


    effective use of type and image
        to communicate an idea
   engagement in the evolving signs
    and symbols of our environment
 ability to critique and negotiate visual
   ideas in a team and with a client
ability to conceive visual ideas; knowing
 what is possible and how to get there
Graphic Design is the art of persuasion ...


    meant to create desire for products,
or persuade viewer to think in a certain way
         establishing the public face
      of a company through branding
          ultimately is ephemeral
... and an all-encompassing
        study of human symbols & signs.


man makes marks to communicate; the evolution
  of those marks reveal a history of the times
      all marks are meant to communicate
something for a reason, there is always a “client”
we have own own symbolism; even advertising
 reveals the desires and needs of our society
        a successful graphic designer is
     tapped into the visual code of the times
Graphic Design is meant to inform ...


      serving a function uniquely visual
    by conveying complex ideas quickly
creating better understanding across language
                barriers, to direct
               giving security
... and to beautify.



               creates civic pride
elevates aesthetic pleasure and creative thinking
                   humanizes
Curiosity about life in all of its aspects, I think, is still
         the secret of great creative people.
                      —Leo Burnett
Big Questions
What is the goal of an education in graphic design?
Can graphic design be taught?
Can graphic design be learned?
When does one become a graphic designer?

What Is Graphic Design

  • 1.
    W H ATI S G R A P H I C D E S I G N ?
  • 2.
    Is Graphic Design: A History Visual Art Commercial Art Advertising Visual Communication A Profession A Set of Computer Skills ?
  • 3.
  • 4.
    Josef Müller-Brockmann Adolphe MuronCassandre, 1935 Paul Rand Emigre Magazine, 1985 Milton Glaser, 1973
  • 6.
  • 7.
  • 8.
    I Saw theFigure 5 in Gold, Charles Demuth, 1928
  • 9.
    Composition with Red,Yellow,and Blue, Piet Mondrian, 1921
  • 11.
  • 12.
    Lascaux caves Japanese Ad, 1806 Book of Kells Robert Crumb Found Magazine Harold, date unknown
  • 13.
  • 17.
  • 18.
  • 20.
  • 26.
    Design is themethod of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated. —Paul Rand
  • 27.
    ... graphic designis a visual language uniting harmony and balance, color and light, scale and tension, form and content. But it is also an idiomatic language, a language of cues and puns and symbols and allusions, of cultural references and perceptual inferences that challenge both the intellect and the eye. —Jessica Helfand
  • 28.
    A graphic designeris a communicator: someone who takes ideas and gives them visual form so that others can understand them. Graphic designers perform this service on behalf of a company or other organization to help that entity get its message out to its audience and, in so doing, evoke a particular response. —from Timothy Samara’s Design Elements (our textbook)
  • 29.
  • 54.
    Graphic Design isa profession ... serving a client defined by work with mastery of dedicated software tools equipped to solve any “visual design problem” and an established career path
  • 59.
    ... and aset of skills. effective use of type and image to communicate an idea engagement in the evolving signs and symbols of our environment ability to critique and negotiate visual ideas in a team and with a client ability to conceive visual ideas; knowing what is possible and how to get there
  • 60.
    Graphic Design isthe art of persuasion ... meant to create desire for products, or persuade viewer to think in a certain way establishing the public face of a company through branding ultimately is ephemeral
  • 65.
    ... and anall-encompassing study of human symbols & signs. man makes marks to communicate; the evolution of those marks reveal a history of the times all marks are meant to communicate something for a reason, there is always a “client” we have own own symbolism; even advertising reveals the desires and needs of our society a successful graphic designer is tapped into the visual code of the times
  • 67.
    Graphic Design ismeant to inform ... serving a function uniquely visual by conveying complex ideas quickly creating better understanding across language barriers, to direct giving security
  • 70.
    ... and tobeautify. creates civic pride elevates aesthetic pleasure and creative thinking humanizes
  • 71.
    Curiosity about lifein all of its aspects, I think, is still the secret of great creative people. —Leo Burnett
  • 72.
  • 73.
    What is thegoal of an education in graphic design?
  • 74.
  • 75.
    Can graphic designbe learned?
  • 76.
    When does onebecome a graphic designer?