What is Social Media and Why Should I Care?

What is Social Media and Why Should I Care?

• 1.
  What is Social Media,and Why Should I Care? Tom Snyder Trivera Interactive Association of Nutrition and Food Service Professionals Spring Conference May 4, 2012
• 2.
  “Who cares whatI had for breakfast?”  Folgers, Maxwell House, Starbucks  McDonald’s, Denny’s, Perkins  Kellogg’s, Post, Quaker Oats  Dannon, Yoplait, Activia  Carnation, Coffee Mate  Krups, Bunn, Mr. Coffee  Nutrition & Food Service Professionals
• 3.
  It’s all just fun and games until... …it starts impacting your business!
• 6.
  Tactics without strategy is the noise before defeat… -Sun Tzu
• 7.
  The 3 ThingsEvery Business Needs: 1. Social Media Strategy
• 8.
  Elements of aSuccessful Strategy: •Set your Goals •Identify your Target •Craft your Voice •Define your Roles •Commit to Consistency •Measure and Improve
• 9.
  Strategy without tactics is the slowest route to victory -Sun Tzu
• 10.
  The 3 ThingsEvery Business Needs: 1. Social Media Strategy 2. Social Media Tactics
• 11.
  Possible Social MediaTactics: •Build Credibility •Guard Reputation •Seize Opportunities •Develop Relationships •Close Sales •Serve your Customers
• 12.
  Size Matters!!! Little/New Brand Large/Big Brand  Small Fan Base  Large Fan Base  Unfamiliarity  Reputation  Personal  Corporate  SM Focus  SM Diversity  Small Budget  Larger Budget
• 19.
  The 3 ThingsEvery Business Needs: 1. Social Media Strategy 2. Social Media Tactics 3. Social Media Policy
• 20.
  Elements of aSocial Media Policy: •Assemble Your Team •Re-Create your Culture •Identify Your Layers •Examine Legalities •Provide for Training •Integrate into HR Policies •Review and Improve
• 21.
  What’s Next? •Pick YourBattles •Know Your Limitations •Insource/Outsource •Have Fun •Continue to Learn