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What Urban Planning Can Teach Us About Social Business Design
This document discusses how principles of urban planning can inform the design of social businesses. It argues that planning involves linking knowledge to action in the public domain to create socially rational outcomes, and that social media platforms aim to enable social transformation, making their designers planners. The document outlines lessons from urban planning like the roles individuals play in communities and how social comfort levels change as systems grow in scale and complexity. It suggests concepts like emergent paths, space vs. place, safe failure, and utopian visions can transfer to social business design.
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Similar to What Urban Planning Can Teach Us About Social Business Design
What Urban Planning Can Teach Us About Social Business Design
- 1. What Urban PlanningCan Teach Us About Social Business Design Gordon Ross & Thomas Vander Wal Enterprise 2.0 Conference :: Santa Clara, CA :: November 2011
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- 34. Design Genre Output Symbolic & Visual Communica9ons Typography & adver9sing, books, magazines, film, photography, television, computer graphics, visual designs for websites (domain of graphic designers) Material Object Everyday “products”: clothing, domes9c objects, tools, instruments, machinery, vehicle (domain of industrial designers) Ac9vi9es and Organized Services Logis9cs, opera9ons, schedules, bureaucracies, cause and effect systems (domain of management, process engineers, bureaucrats) Complex Systems or Environments for Buildings, structures, streets, Living, Working, Playing, and Learning neighbourhoods, towns, ci<es (domain of urban planners, architects, systems engineers) Source: Wicked Problems in Design Thinking, Richard Buchanan; Margolin, V., & Buchanan, R. (1995). The Idea of Design. Cambridge: MIT Press
- 38. MARXISM TAYLORISM (Karl) (Fred)
- 39. Planning is the guidance offuture action - John Forester
- 40. Planning is describedas a forward looking activity that selects from the past those elements that are useful in analyzing existing conditions and form a vantage point of the future; - John Friedmann the changes that are thought to be desirable and how they might be brought about.
- 41. Planning attempts tolink scientific and technical knowledge to actions in the public domain. Planning is concerned with making decisions and - John Friedmann informing actions in ways that are socially rational.
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- 48. E2.0 / SocialBiz is about the social transformation of work
- 49. you are planners* *note: youjust don’t know it yet
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- 54. Scaling and Functionality D A - Personal Use B - Serendipity C People Participating C - Mature Social Tool B D - Complex Social System A # of Objects in System InfoCloud Solutions, Inc. - 2011
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- 57. Physical Social Scaling
- 58. Scaling of HumanSettlements D A - Hamlet B - Village C C - Town # of People B D - City A Land Size InfoCloud Solutions, Inc. - 2011
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- 62. Lessons of Physical Social Scaling
- 63. Cruise Director / Community Leader
- 64. Social Roles • Sharer • Contextualizer • Lurker • Interloper • Writer / Creator • Infovore • Editor • Learner • Curator • Monitor • Connector • Councilor • Synthesizer • Gossip • Theorizer • Critic • Mitigator • Expert • Negotiator • Broadcaster / Rebroadcaster
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- 69. Social Comfort withPeople
- 70. Social Comfort with Tools
- 71. Social Comfort withContent
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- 76. THE CITY IS NOTA TREE
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- 86. THE MAP ISNOT THE TERRITORY (aka MIND THE PLATONIC FOLD)
- 90. Thank you! Gordon Ross& Thomas Vander Wal @gordonr @vanderwal