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What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
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What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
- 1. WHAT WOULD STEVE DO ? 10 lessons from the world’s most captivating presenters
- 2. Steve Jobs delivered someof the most awe-inspiring, memorable keynote presentations in history.
- 3. Scott Harrison’s remarkable presentationshave helped raise $75,000,000 for charity: water in six years.
- 4. The typical GaryVaynerchuk presentation features over 100 four-letter words, ZERO slides & at least one standing ovation.
- 5. Sadly, your presentationsare not awe-inspiring; they’re yawn-inspiring.
- 6.
- 7. Awe-inspiring presentations can movemountains.
- 8. Let the world’s mostcaptivating presenters teach you how to move mountains.
- 9. Let the world’s mostcaptivating presenters teach you how to move mountains. Or sell products.
- 10. Let the world’s mostcaptivating presenters teach you how to move mountains. Or sell products. Or both.
- 11. TIP #1 Craft astory that captures both heart & mind.
- 12. Humans have beentelling stories for thousands of years.
- 13. We don’t liveour lives in bullet points. • I was born in the Ukraine in 1972. • My family left the Soviet Union in 1975. • In 1980, my brother Andrew was born (in the U.S.). • I won my first school Spelling Bee in 1981. • I graduated from high school in 1990. • I graduated from college in 1994. • Recently, I turned 41
- 14. We live ourlives in images & stories.
- 15. A story hasa beginning, a middle & an end.
- 16. A story hasa beginning, a middle & an end. Little Red Riding Hood gets lost on her way to Grandma’s house.
- 17. A story hasa beginning, a middle & an end. Little Red Riding Hood is fooled into thinking that the Big Bad Wolf is her grandmother!
- 18. Little Red RidingHood escapes the cunning wolf’s clutches. She never wanders alone in the woods by Grandma’s house again. A story has a beginning, a middle & an end.
- 19. A presentation is avisual story.
- 20. Movies are also visualstories.
- 21. Filmmakers don’t make movieswithout a script.
- 22. me. paper, rust with T rt Sta PowerPoint. not
- 23. Emotions make storiesstick.
- 24. They’re like neonsigns telling your brain, “REMEMBER THIS!”
- 25. When emotions aretriggered, dopamine floods the brain.
- 26. Logic doesn’t floodthe brain with dopamine, which is why logic alone doesn’t move mountains. rms nearly Smoking ha in the body n every orgaading cause & is the le ble death in of preventa the U.S.
- 27. TIP #2 Create slidesthat lead your audience to say “YES.”
- 28. Getting to “YES”means answering Why, How & What.
- 29. Getting to “YES”means answering Why, How, & What. why should I care?
- 30. Getting to “YES”means answering Why, How, & What. why should I care? how will this improve my life?
- 31. Getting to “YES”means answering Why, How, & What. why should I care? how will this what must I do? improve my life?
- 32. TIP #3 start bytelling us WHY WE SHOULD CARE.
- 33. Start by tellingus why we should care.
- 34. TIP #4 show ushow your product WILL MAKE OUR LIVES BETTER.
- 37. TIP #5 USE SIMPLE LANGUAGE, FREE OF JARGONS.
- 38. simple. “1000 songsin your pocket.”
- 39. simple. jargon. “1000 songs in your pocket.” “Today we’re introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.”
- 40. TIP #6 USE METAPHORS TOGIVE MEANING.
- 41. “ What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds. STEVE JOBS ”
- 42. TIP #7 DITCH THEBULLET POINTS. PERMANENTLY.
- 43. STEVE JOBS NEVER USEDBULLET POINTS.
- 44.
- 45. Bullets are forguns & to-do lists —not presentations.
- 46. TIP #8 DON’T JUSTTELL US. SHOW US.
- 47. Humans process images 60,000xfaster than words.
- 48. Humans process images 60,000xfaster than words. circle
- 49. Humans process images 60,000xfaster than words. circle
- 50. We also recallinformation presented as images 6x more easily than text.
- 51. We also recallinformation presented as images 6x more easily than text. The set of points in a plane that are equidistant from a given point.
- 52. We also recallinformation presented as images 6x more easily than text. The set of points in a plane that are equidistant from a given point.
- 53. TIP #9 IT’S NOTA PRESENTATION. IT’S A PERFORMANCE.
- 54.
- 55. FOR YOUR NEXT1-HOUR PRESENTATION, PLAN ON:
- 56. FOR YOUR NEXT1-HOUR PRESENTATION, PLAN ON: 30 HOURS crafting the story
- 57. FOR YOUR NEXT1-HOUR PRESENTATION, PLAN ON: 30 HOURS crafting the story 30 HOURS building the slides
- 58. FOR YOUR NEXT1-HOUR PRESENTATION, PLAN ON: 30 HOURS crafting the story 30 HOURS rehearsing 30 HOURS building the slides
- 59. TIP #10 THERE ISNO SHORTCUT TO EXCELLENCE.
- 60. GET MORE TIPS FROMSTEVE,SCOTT & GARY: http://bit.ly/Z8Spem