WhatsApp Business
for Reshaping
Customer
Engagement
Connect with your
customer right inside their
private messaging inbox
IFTM 2019
Let’s talk.
Are you in the
right inbox?
2
344
344
… Don’t get lost in
the noise, connect
with your
travelers
3
It doesn’t just end
with the booking…
4
Conversational
Commerce …
5
… is a way for a company to interact with
online shoppers on a one-on-one basis
through channels such as texting, voice
assistants and social chat apps.
When a brand takes its place in those
conversations, it shows up as simply
another contact, ready to advise and
transact at any time.
As the
No.1 messaging app,
WhatsApp is helping brands reshape their
customer interaction – and future proof
their customer engagement strategy.
6
Right on WhatsApp, our clients are not only getting their
questions answered, but also receiving their contracts and access
to our payment portal, completing the entire booking transaction.
“
”
Travel Booking & Customer Care
Bernhard Fragner, CEO at GlobeAir
225%
speed boost
answering customers
27%
increase in
sales leads
20%
more purchases from
shorter booking cycle
7
But is it scalable?
There’s an API for that. 
Through easy-to-deploy APIs, enterprises can send
conversational notifications and support messages –
and receive replies – without switching to a new
software solution or UI. It takes away the complexity,
handles huge volumes and secures delivery.
What
to avoid
Quality
Rating
Indicates how your messages
have been received by your
customers
Quality at Scale
on WhatsApp
8
To scale on WhatsApp, you need to provide
quality experiences for the users. It takes two
Quality
Rating
Offering coupon codes and/or free gifts
Upselling e.g. “Here is your boarding pass, with seat assignment and gate
information. If you would like to save 10% on your in-flight dinner, order
your meal through our app.”
Cold call messages e.g. “Is now a good time to talk?”, “Thank you for your
interest, can we speak now?” etc.
Sending a survey or poll to collect data e.g. “Hi, we're interested in knowing
how you feel about certain food groups. Do you mind participating in a survey?”
Why is this new?
9
Some brands have tried to use the WhatsApp to
communicate with their customers before August
2018 – and probably got a letter now that the
service is being terminated.
Need of using mobile numbers
Blocked numbers
Messages that channel is “full”
How it was used before
Now with the WhatsApp Business API
Why is this new?
10
The WhatsApp Business API is a programmable interface
that provides scalable and flexible connectivity when
using a WhatsApp Business Account (WABA).
Scalable beyond 5 agents and thousands of
messages.
Governed by GDPR and DSGVO as well as end-to-end
encryption.
Use of a landline number, 0800-number
(you can bring your own number).
It can be integrated into customer engagement and
contact center platforms.
Your account can provide status
updates like private accounts
The official WhatsApp
Business Account
11
Your brand name will always show even
if the consumer did not save your phone
number in his phonebook
Your account will be identified
as a business account
Your account clearly identifies
as a business account
Your account will show a
green verified banner
Your conversations are
end-2-end encrypted
To run your customer interactions on WhatsApp Business, you want an official WABA
How can I reach my customers
via WhatsApp?
12
13
With WhatsApp, brands can initiate a
customer interaction with notifications
like appointment reminders, shipping
confirmations or delivery tracking in-
formation. In many cases, these templated
messages (notifications) will trigger user responses –
opening an opportunity for further customer
engagement including guided sales and cross-selling.
Messages initiated
by the brand {{Business_Name}}
Hi {{1}} Thanks for
starting your personal
training plan. We'll send
you a {{2}} update with
your new schedule.
You can log-in online
using your training ID
{{3}}. Stay fit
Stay FIT
14
Each time an end user sends a message to
a WhatsApp Business Account, the business
has a 24 hour “support window” to reply.
Enterprises are totally free to personalize and
design the communication, therefore no WhatsApp
approval is needed in this case. WhatsApp’s full
encryption is a great feature, as it enables brands to
receive sensitive information, e.g. bank details,
address, etc. In addition, all communications within
the support window are not charged by WhatsApp.
Two-way
communication
initiated by user
{{Business_Name}}
Hi {{1}}, no problem. I'm
ordering a new one for
you right now. You
should get it in about 2
days.
{{1}}
Hi, I lost my training ID!
How can I order a new
one?
Stay FIT
15
Demo
German Offices:
tyntec GmbH
Hofmannstrasse 25-27
81379 Munich
tyntec GmbH
Semerteichstrasse 54-56
44141 Dortmund
US Offices:
tyntec Inc.
555 California Street
Suite 4925
San Francisco
tyntec Inc.
1722 Routh Street
Suite 200
Dallas
UK Offices:
tyntec Ltd.
6 St Andrew Street
EC4A 3AE London
Singapore Office:
tyntec Pte Ltd
51 Goldhill Plaza
#15-04
Singapore 308900
Let’s talk.
Meet us at Stand 1 – C131
16
Start connecting with your customers
on WhatsApp through tyntec,
an authorized provider of
WhatsApp Business solution.
Jean Shin
Director of Strategy & Content
shin@tyntec.com
Thank you.
tyntec.com
Let’s talk.
Find us at Stand
1 – C131

WhatsApp Business for Reshaping Customer Engagement

  • 1.
    WhatsApp Business for Reshaping Customer Engagement Connectwith your customer right inside their private messaging inbox IFTM 2019
  • 2.
    Let’s talk. Are youin the right inbox? 2 344 344
  • 3.
    … Don’t getlost in the noise, connect with your travelers 3
  • 4.
    It doesn’t justend with the booking… 4
  • 5.
    Conversational Commerce … 5 … isa way for a company to interact with online shoppers on a one-on-one basis through channels such as texting, voice assistants and social chat apps. When a brand takes its place in those conversations, it shows up as simply another contact, ready to advise and transact at any time. As the No.1 messaging app, WhatsApp is helping brands reshape their customer interaction – and future proof their customer engagement strategy.
  • 6.
    6 Right on WhatsApp,our clients are not only getting their questions answered, but also receiving their contracts and access to our payment portal, completing the entire booking transaction. “ ” Travel Booking & Customer Care Bernhard Fragner, CEO at GlobeAir 225% speed boost answering customers 27% increase in sales leads 20% more purchases from shorter booking cycle
  • 7.
    7 But is itscalable? There’s an API for that.  Through easy-to-deploy APIs, enterprises can send conversational notifications and support messages – and receive replies – without switching to a new software solution or UI. It takes away the complexity, handles huge volumes and secures delivery.
  • 8.
    What to avoid Quality Rating Indicates howyour messages have been received by your customers Quality at Scale on WhatsApp 8 To scale on WhatsApp, you need to provide quality experiences for the users. It takes two Quality Rating Offering coupon codes and/or free gifts Upselling e.g. “Here is your boarding pass, with seat assignment and gate information. If you would like to save 10% on your in-flight dinner, order your meal through our app.” Cold call messages e.g. “Is now a good time to talk?”, “Thank you for your interest, can we speak now?” etc. Sending a survey or poll to collect data e.g. “Hi, we're interested in knowing how you feel about certain food groups. Do you mind participating in a survey?”
  • 9.
    Why is thisnew? 9 Some brands have tried to use the WhatsApp to communicate with their customers before August 2018 – and probably got a letter now that the service is being terminated. Need of using mobile numbers Blocked numbers Messages that channel is “full” How it was used before
  • 10.
    Now with theWhatsApp Business API Why is this new? 10 The WhatsApp Business API is a programmable interface that provides scalable and flexible connectivity when using a WhatsApp Business Account (WABA). Scalable beyond 5 agents and thousands of messages. Governed by GDPR and DSGVO as well as end-to-end encryption. Use of a landline number, 0800-number (you can bring your own number). It can be integrated into customer engagement and contact center platforms.
  • 11.
    Your account canprovide status updates like private accounts The official WhatsApp Business Account 11 Your brand name will always show even if the consumer did not save your phone number in his phonebook Your account will be identified as a business account Your account clearly identifies as a business account Your account will show a green verified banner Your conversations are end-2-end encrypted To run your customer interactions on WhatsApp Business, you want an official WABA
  • 12.
    How can Ireach my customers via WhatsApp? 12
  • 13.
    13 With WhatsApp, brandscan initiate a customer interaction with notifications like appointment reminders, shipping confirmations or delivery tracking in- formation. In many cases, these templated messages (notifications) will trigger user responses – opening an opportunity for further customer engagement including guided sales and cross-selling. Messages initiated by the brand {{Business_Name}} Hi {{1}} Thanks for starting your personal training plan. We'll send you a {{2}} update with your new schedule. You can log-in online using your training ID {{3}}. Stay fit Stay FIT
  • 14.
    14 Each time anend user sends a message to a WhatsApp Business Account, the business has a 24 hour “support window” to reply. Enterprises are totally free to personalize and design the communication, therefore no WhatsApp approval is needed in this case. WhatsApp’s full encryption is a great feature, as it enables brands to receive sensitive information, e.g. bank details, address, etc. In addition, all communications within the support window are not charged by WhatsApp. Two-way communication initiated by user {{Business_Name}} Hi {{1}}, no problem. I'm ordering a new one for you right now. You should get it in about 2 days. {{1}} Hi, I lost my training ID! How can I order a new one? Stay FIT
  • 15.
  • 16.
    German Offices: tyntec GmbH Hofmannstrasse25-27 81379 Munich tyntec GmbH Semerteichstrasse 54-56 44141 Dortmund US Offices: tyntec Inc. 555 California Street Suite 4925 San Francisco tyntec Inc. 1722 Routh Street Suite 200 Dallas UK Offices: tyntec Ltd. 6 St Andrew Street EC4A 3AE London Singapore Office: tyntec Pte Ltd 51 Goldhill Plaza #15-04 Singapore 308900 Let’s talk. Meet us at Stand 1 – C131 16 Start connecting with your customers on WhatsApp through tyntec, an authorized provider of WhatsApp Business solution. Jean Shin Director of Strategy & Content [email protected]
  • 17.