WhatsApp Business for Reshaping Customer Engagement
The document outlines how WhatsApp Business is transforming customer engagement by allowing brands to connect with customers through private messaging. It highlights the scalability and benefits of using the WhatsApp Business API to enhance communication, manage customer interactions efficiently, and increase sales. Additionally, it emphasizes the importance of providing quality experiences to maintain a good reputation and effective customer service.
Conversational
Commerce …
5
… isa way for a company to interact with
online shoppers on a one-on-one basis
through channels such as texting, voice
assistants and social chat apps.
When a brand takes its place in those
conversations, it shows up as simply
another contact, ready to advise and
transact at any time.
As the
No.1 messaging app,
WhatsApp is helping brands reshape their
customer interaction – and future proof
their customer engagement strategy.
6.
6
Right on WhatsApp,our clients are not only getting their
questions answered, but also receiving their contracts and access
to our payment portal, completing the entire booking transaction.
“
”
Travel Booking & Customer Care
Bernhard Fragner, CEO at GlobeAir
225%
speed boost
answering customers
27%
increase in
sales leads
20%
more purchases from
shorter booking cycle
7.
7
But is itscalable?
There’s an API for that.
Through easy-to-deploy APIs, enterprises can send
conversational notifications and support messages –
and receive replies – without switching to a new
software solution or UI. It takes away the complexity,
handles huge volumes and secures delivery.
8.
What
to avoid
Quality
Rating
Indicates howyour messages
have been received by your
customers
Quality at Scale
on WhatsApp
8
To scale on WhatsApp, you need to provide
quality experiences for the users. It takes two
Quality
Rating
Offering coupon codes and/or free gifts
Upselling e.g. “Here is your boarding pass, with seat assignment and gate
information. If you would like to save 10% on your in-flight dinner, order
your meal through our app.”
Cold call messages e.g. “Is now a good time to talk?”, “Thank you for your
interest, can we speak now?” etc.
Sending a survey or poll to collect data e.g. “Hi, we're interested in knowing
how you feel about certain food groups. Do you mind participating in a survey?”
9.
Why is thisnew?
9
Some brands have tried to use the WhatsApp to
communicate with their customers before August
2018 – and probably got a letter now that the
service is being terminated.
Need of using mobile numbers
Blocked numbers
Messages that channel is “full”
How it was used before
10.
Now with theWhatsApp Business API
Why is this new?
10
The WhatsApp Business API is a programmable interface
that provides scalable and flexible connectivity when
using a WhatsApp Business Account (WABA).
Scalable beyond 5 agents and thousands of
messages.
Governed by GDPR and DSGVO as well as end-to-end
encryption.
Use of a landline number, 0800-number
(you can bring your own number).
It can be integrated into customer engagement and
contact center platforms.
11.
Your account canprovide status
updates like private accounts
The official WhatsApp
Business Account
11
Your brand name will always show even
if the consumer did not save your phone
number in his phonebook
Your account will be identified
as a business account
Your account clearly identifies
as a business account
Your account will show a
green verified banner
Your conversations are
end-2-end encrypted
To run your customer interactions on WhatsApp Business, you want an official WABA
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With WhatsApp, brandscan initiate a
customer interaction with notifications
like appointment reminders, shipping
confirmations or delivery tracking in-
formation. In many cases, these templated
messages (notifications) will trigger user responses –
opening an opportunity for further customer
engagement including guided sales and cross-selling.
Messages initiated
by the brand {{Business_Name}}
Hi {{1}} Thanks for
starting your personal
training plan. We'll send
you a {{2}} update with
your new schedule.
You can log-in online
using your training ID
{{3}}. Stay fit
Stay FIT
14.
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Each time anend user sends a message to
a WhatsApp Business Account, the business
has a 24 hour “support window” to reply.
Enterprises are totally free to personalize and
design the communication, therefore no WhatsApp
approval is needed in this case. WhatsApp’s full
encryption is a great feature, as it enables brands to
receive sensitive information, e.g. bank details,
address, etc. In addition, all communications within
the support window are not charged by WhatsApp.
Two-way
communication
initiated by user
{{Business_Name}}
Hi {{1}}, no problem. I'm
ordering a new one for
you right now. You
should get it in about 2
days.
{{1}}
Hi, I lost my training ID!
How can I order a new
one?
Stay FIT
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Let’s talk.
Meet us at Stand 1 – C131
16
Start connecting with your customers
on WhatsApp through tyntec,
an authorized provider of
WhatsApp Business solution.
Jean Shin
Director of Strategy & Content
[email protected]