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whatsapp (sajid)
WhatsApp is a cross-platform messaging app founded in 2009 by Brian Acton and Jan Koum. It allows users to send text messages, images, video, and audio media to other users without having to pay for SMS. Key features include end-to-end encryption, support for many platforms, and no login requirements. WhatsApp has grown rapidly to over 1.5 billion monthly active users as of 2016, making it one of the most popular messaging apps in the world due to its ease of use and lack of costs compared to traditional SMS.
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whatsapp (sajid)
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- 4. Founder In June2009WhatsApp 2.0 was released with a • messaging component with an experience of 20 An invention by ‘two guys and the active users suddenly swelled toAmerican Brian Acton & years at Yahoo! Inc.’, 250,000. 2011, WhatsApp was perthe top 20website in in Ukrainian Jan Koum as in the official of all apps 2009. the U.S. App Store Feb. 2013, Whatsapp user base had swelled to • about 200 millionof talkingusers and sitting A dream come true active to a friend its staff to 50 oceans apart through radio-waves.
- 5. Key features • • • • • • • • • Cross-platform mobilemessaging app Available for iPhone,BlackBerry,Windows,Android,Nokia No Hidden Cost Multimedia Group Chat in Feb’2011 No International Charges Say no to PINs and Usernames No need to Login/LogOut Offline Messages
- 6. TECHNOLOGY • Embodied Technology •Technology Enablers – Compatibility – Interface – Bandwidth – Security • Programming Language – JavaScript • Image Formats – JPEG – PNG
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- 10. Achievements • Hits 400million active users-& lashes out viciously at rivals. • 430 million monthly active users, over 35 million in India. • Achieved a new record of 27 billion messages in a day. • Obliterates its own record, processes 54 billion messages on New Year’s Eve.
- 11. Strengths Weaknesses •Loyal customers •Market shareleadership •No need to log •Group Chat •Allow send videos, pictures, voice notes •No need to add friends •No need PIN or user number •Available for all platforms •Not diversified •Competitive market •Only works with a data plan or wi - fi Opportunities •Advanced technology •Increased demand for smart phones •New acquisitions •New products & services SW OT Threats •Competition •Product substitution •Similar applications and free
- 12. New era • Messagingused to cost rs. 5 earlier. • Then way2sms came in with free sms. • And then whatsapp came up with innovation like: No login or logout. • All most free. • Supports almost all platforms like windows, andriod, black berry, apple. • Large number of emoticons. • Automatic connection through contacts.