When to post on social media???

When to post on social media???

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  WHEN IS THEBEST TIME TO POST ON SOCIAL MEDIA ? Schedule your posts for LinkedIn, Twitter, Facebook, Instagram, Pinterest and YouTube By: Harikrishna Patel Certified Digital Transformation Consultant | Business Process Consultant | Certified Cloud Practitioner | Data Analyst
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  THE BEST TIMESTO POST ON SOCIAL MEDIA IN 2020 • We worked closely with our data science team to pull information based on our own customer base and understand when our 400+ customers’ content was most and least frequently engaged with, broken out by platform and industry. • Since we initially published this article, reaction to COVID-19 has reshaped behaviour across all aspects of life and changed how people use social media. • With this tool, you will never run out of ideas what to post on your social media. HARIKRISHNA PATEL CERTIFIED DIGITAL TRANSFORMATION CONSULTANT | BUSINESS PROCESS CONSULTANT | CERTIFIED CLOUD PRACTITIONER | DATA ANALYST HTTP://WWW.HARIPATEL.ME +91-999-80-14314 [email protected]
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  HARIKRISHNA PATEL CERTIFIED DIGITALTRANSFORMATION CONSULTANT | BUSINESS PROCESS CONSULTANT | CERTIFIED CLOUD PRACTITIONER | DATA ANALYST HTTP://WWW.HARIPATEL.ME +91-999-80-14314 [email protected] • To start, let's take a look at the U.S. About half of the country's population is in the Eastern Time Zone, and combined with the Central Time Zone, that accounts for over 75% of the total U.S population. • SAT and SUN get the highest level of engagement of Facebook • Facebook users browse on their desktops & check it during downtime at work • The hours of 3:00 PM – 4:00 PM are also promising posting times for B2C, B2B, software, and higher-ed organizations • The best days to post on Facebook are Thursday to Sunday • Facebook sees another increase in clickthrough rates between 11:00 a.m. to 12 p.m., when folks are taking their lunch break.
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  HARIKRISHNA PATEL CERTIFIED DIGITALTRANSFORMATION CONSULTANT | BUSINESS PROCESS CONSULTANT | CERTIFIED CLOUD PRACTITIONER | DATA ANALYST HTTP://WWW.HARIPATEL.ME +91-999-80-14314 [email protected] • Instagram is meant for use on mobile devices. Approximately 60% of its U.S. users use the app daily, though it would appear that many engage with content more during off-work hours than during the workday. • Wednesday get the highest level of engagement on Instagram • Most instagramers tend to login via mobile. So they tend to avoid browsing during work hours. • On average, the best times to post on Instagram across industries are 11 a.m. to 1 p.m. during lunch time and 7 p.m. to 9 p.m. after work, during lunch and the end of the typical work day, respectively.
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  HARIKRISHNA PATEL CERTIFIED DIGITALTRANSFORMATION CONSULTANT | BUSINESS PROCESS CONSULTANT | CERTIFIED CLOUD PRACTITIONER | DATA ANALYST HTTP://WWW.HARIPATEL.ME +91-999-80-14314 [email protected] • How it's used also depends heavily on audience -- but people often treat it like an RSS feed, and something to read during downtimes in their day, like commutes, work breaks, and so on. • Saturday and Sunday are worst day to post on twitter. • Posting at Lunch everyday Monday to Friday can help you increase social media engagement. • 12 p.m. – 1 p.m. during the lunch hrs best time to post. • If your goal is to maximize retweets and clickthroughs, aim for noon or 5 to 6 p.m.
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  HARIKRISHNA PATEL CERTIFIED DIGITALTRANSFORMATION CONSULTANT | BUSINESS PROCESS CONSULTANT | CERTIFIED CLOUD PRACTITIONER | DATA ANALYST HTTP://WWW.HARIPATEL.ME +91-999-80-14314 [email protected] • Roughly 25% of U.S. adults use LinkedIn, largely for professional purposes, during weekdays and the work hours. It's used with slightly less frequency than some of the other channels on this list. • Saturday / Sunday and after work hours tend to be the worst time to post on LinkedIn • LinkedIn is used by recruiters, sales people and business people which is why it’s used during work hours. • 10 a.m. to 11 a.m. during work hours best time to post. • The best day to post on LinkedIn is Wednesday. • B2C, media, and higher-ed organizations have the narrowest windows for when to post for maximum performance: 12 p.m., 8 a.m., and 10 a.m. are their best times, respectively.
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  HARIKRISHNA PATEL CERTIFIED DIGITALTRANSFORMATION CONSULTANT | BUSINESS PROCESS CONSULTANT | CERTIFIED CLOUD PRACTITIONER | DATA ANALYST HTTP://WWW.HARIPATEL.ME +91-999-80-14314 [email protected] • Pinterest users skew heavily female, and 29% of users are active on this channel on a regular basis. • Work hours tends to be less popular for Pinterest users. • Mothers tend to use Pinterest actively which may be why they tend to post later in the evening. • After work hours 8 p.m to 11 p.m. is best time to post. • Contrasting many of the other channels we've listed here, evening commutes tend to be some of the worst times to post to Pinterest. • That could be due to the fact that it's not as "browseable," with many pins requiring navigation away from the channel.
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  HARIKRISHNA PATEL CERTIFIED DIGITALTRANSFORMATION CONSULTANT | BUSINESS PROCESS CONSULTANT | CERTIFIED CLOUD PRACTITIONER | DATA ANALYST HTTP://WWW.HARIPATEL.ME +91-999-80-14314 [email protected] • Most viewers watch YouTube on weekend so post on Saturday and Sundays around 9 a.m. to 11 a.m. • 12 p.m. to 4 p.m. During work days and 9 a.m. to 11 a.m. on the weekends will be the best time to post on YouTube. • Most viewers watch videos in the evening. Post at 12-4 PM so videos would be indexed by the evening.
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  HARIKRISHNA PATEL CERTIFIED DIGITALTRANSFORMATION CONSULTANT | BUSINESS PROCESS CONSULTANT | CERTIFIED CLOUD PRACTITIONER | DATA ANALYST HTTP://WWW.HARIPATEL.ME +91-999-80-14314 [email protected] Thanks