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When to Post on Social Media
- 1. A Complete GuideTo The Best Times To Post On Social Media (And More!) TrackMaven
- 2. When to poston Twitter
- 3. TrackMaven Days MostBrands Tweet Most brands tweet during the work week. ‣ Peak: Thursday (17.4% of Tweets posted) ‣ There is a significant drop over the weekends
- 4. Times Most BrandsTweet The majority of tweets are posted during the work week from 9AM to 6PM. ‣ Peak: 12PM-1PM (8.01% of Tweets posted) TrackMaven
- 5. Most Effective Dayto Tweet Tweets receive the most retweets on Sundays ‣ Tweets on Sundays received on average 0.168 retweets TrackMaven
- 6. Most Effective TimesTo Tweet Tweets get the most Retweets at night (EST) ‣ Tweets sent out from 10-11pm receive 0.194 retweets on average. TrackMaven
- 7. When to Content Marketing
- 8. TrackMaven Days MostBrands Blog 1. Tuesday & Wednesday (tied): 18% of all posts published 3. Thursday : 17.9% 4. Monday: 17.2% 5. Friday: 15.9% 6. Sunday: 6.8% 7. Saturday: 6.3% Most brands publish blogs during the work week (87%)
- 9. TrackMaven Times MostBrands Blog Most brands publish blogs while at work from 9AM to 6PM EST Peak: 11AM-Noon (6.53%)
- 10. Most Effective DayTo Publish Blogs Blog posts are more effective on Weekends ‣ The 13% of posts published on weekends rake in the most social shares ‣ Blogs posted on Saturdays have the greatest share of social interactions (18%) TrackMaven
- 11. Most Effective TimeTo Publish Blogs Posts are most effective at night from 9PM-midnight EST ‣Blogs posted between 10-11PM see the most interactions ‣Secondary Peaks: 4-6AM, 7-8PM, and 1-2AM TrackMaven
- 12. When to poston TrackMaven Instagram
- 13. Times Most BrandsPost Videos Most brands post videos on a normal distribution TrackMaven ‣ Most Popular Time To Post: 2-3 PM EST
- 14. Times Most BrandsPost Photos Picture posting on Instagram also occurs on a normal distribution, with most posts occurring during the day ‣ Peak: 2-3 PM EST (1800 pictures posted) TrackMaven
- 15. Most Effective TimeTo Post Videos Videos get the most interactions on Instagram during the off-hours from 9pm-8am EST (It seems people will look at pictures TrackMaven while at work, but not videos)
- 16. Most Effective TimeTo Post Photos You should post pics: Whenever you want! ‣ Overall photo effectiveness is consistent no matter the time of day! TrackMaven
- 17. Most Effective DaysTo Post Although most people post during the week (with a peak on Thursdays), normalized effectiveness is fairly consistent no matter what day you post, with a slight peak on Mondays TrackMaven
- 18. When to TrackMavenEmail
- 19. Most brands sendemails during the workweek ‣ Peak: Thursday (18.8% of emails sent) ‣ There is a huge drop in email during the weekend TrackMaven Days Most Brands Email
- 20. Times Most BrandsEmail Most brands send email while they’re at work from 9AM to 6PM EST. There are significantly fewer emails sent at night. ‣ Peak: 11-12pm (10.78% of emails sent) ‣ Second Peak: 4-5pm (5.81% of emails sent) TrackMaven
- 21. Most Effective DaysTo Email Your email is most likely to be read during the workweek ‣ Highest Email Opens: Wednesdays and Thursdays ‣ Unsurprisingly, there is a large drop in emails opened during the weekend TrackMaven Source: MailChimp
- 22. Most Effective TimesTo Email Your email is most likely to be read in the afternoon ‣ Most people check email after lunch ‣ Best time to send emails: 2-5pm TrackMaven Source: MailChimp
- 23. When to poston TrackMaven Facebook
- 24. Most Effective DaysTo Post Facebook interactions skyrocket on the weekends ‣ Although most people post during the week, interactions per post increase steadily over the weekends ‣ Post published on Sundays have the greatest interactions per post (2.72) TrackMaven
- 25. Most Effective TimesTo Post Posts published at night get the most interactions ‣ Interactions per post increases steadily after 9 pm EST, but decreases sharply after 1am. It remains fairly constant during the work day. ‣ Posts published between 12-1AM are most effective, with a normalized effect of 2.76 average interactions per post. TrackMaven
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- 27. In General… Foralmost every channel, most people post during the workweek. The largest volume of posts typically falls on Thursdays and during work hours, with a TrackMaven peak at around lunch time. ! To maximize your reach, try posting in the evening and on the weekends, when people interact most with their social networks. ! The exception is email, which most people check during the workweek.
- 28. TrackMaven Peaks InInteractions Twitter Blogs Instagram Email Facebook Peak Day Sunday Saturday Monday Wed. and Thurs. Sunday Peak Time 10-11 PM 10-11 PM Photos: anytime! Videos: 9PM-8AM 2-5 PM 12-1 AM
- 29. TrackMaven Like OurData? Download the full reports here: ‣ The Retweet Report ! ‣ The Colossal Content Marketing Report ! ‣ The Stagnant State of Email Data Report ! ‣ The Fortune 500 Instagram Report ! ‣ The Marketing Maven’s Guide to Facebook