Whichtheoriescaniapplytomymusic 170131122644-170203132252

Whichtheoriescaniapplytomymusic 170131122644-170203132252

• 1.
  EVALUATING THE IMPORTANCE OFMY TARGET AUDIENCE By Joseph Shepherd
• 2.
  BLUMLER AND KATZ Blumlerand Kats suggest that audiences made choices about how and when they consumed media texts and other media products . They then categorized the ways and reasons why audiences consume media texts. Now which one sapply to my music video “Dreams”
• 3.
  ESCAPISM Media audiences maydecide to watch my music video “Dreams” as a form of escapism and entertainment. What I have produced should entertain audiences, audiences should enjoy it. They should get some sort of 'escapism' which helps them forget about their worries or problems for a short period. My music video does this by showing a media audience a narrative for them to watch and get involved with ,it also provided the characters of Katie and Luke for them to get involved with and care about allowing them to forget their problems and focus on Katie and Luke's troubled relationship and “escape” into the media narrative I have provided for them. I feel that my music video does this well due to the complex narrative that requires an active audience as the music video includes enigma and symbolism for the audience to grasp and understand.
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  SOCIAL INTERACTION My videocreates social interaction which is the ability of a media text to create a topic of conversation between people. My music video can spark debates, enjoyment and creates new topics of discussion between people, I did this by putting a enigma in the video as well as making the narrative a relatable one as many people have experiences with relationships. The way we filmed the video with sections that make you question whether it was all a dream also sparks conversation and does it very well.
• 5.
  BARTHES FIVE CODES Partof Barthes' theory was a series of 5 narrative codes, integral to interpreting media narratives. He claimed that all media texts displayed at least one, if not more, of these 5 narrative codes. He described each code as follows: Enigma Code - a mystery or hook to be solved for or by the audience. The ambiguity of the enigma code draws the audience in by invoking curiosity. Unanswered enigmas frustrate the audience, as well as creating a active audience. Action Code - action and suspense used traditionally for escapism to entertain the audience and immerse them in the text. Semantic Code - elements of the text which imply, suggest or refer to additional meanings in the media text. These are called Semes. Semes connote an extra meaning aside from the literal denotation. Commonly found in open meaning media texts. Symbolic Code - this code is about the eponymous symbols which can be found in media texts. Symbolic codes are called Signifiers are used to convey meaning through symbolism, as well as emphasizing character development, contrasts and tension. Referential Code - this code deals with references within a media text to an external body of knowledge, such as historic, scientific or cultural references. Can also consist of intertextuality and elements of meta-narrative.
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  ENIGMA CODE In myvideo, I present the audience with an enigma in the very first minute if Luke is really there or not, throughout the whole video there are moments designed to make the audience question this. This served the purpose of drawing the audience in and to make then engage with the video and create an active audience. I feel like the video this very well, During TA research many people said they felt the need to watch on.
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  SYMBOLIC CODE In myvideo, I used shots of text messages for two reasons. Firstly I was able to get across a lot of the narrative of the video in a short space of time due to being able to show text. from my TA research I found this did help the audience understand the plot of the video. Secondly it symbolically represented modern day relationships as many of modern day relationships are taking place online and through texts rather than face to face. I feel that the shots of the text messages made the video more relatable to a modern day young audience.
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  STRAUSS- BINARY OPPOSITION Strauss’stheory makes use of the polar opposite e.g. hero and the villain and black and white for example. I planned to use Strauss’s theory to help Katie come across as more sympathetic and vulnerable to the audience and to make Luke seem more villainous to the audience. The main goal of using this theory was to make the audience root and care for Katie and to make them dislike Luke. By dressing Katie in lighter clothing like blues and bright denim jackets an have her act innocent and head over heels in love with Luke and then have Luke who is dressed in darker colours like dark greens and black act not as interested to her it pushes the audience to dislike Luke. I feel like this did show in the final video as Luke did come across as the villain of the video however not to a large extent.