Work Globally, Act Locally
 Whirlpool of India Limited is a manufacturer of home appliances.
 Engaged in manufacturing and trading of refrigerators, washing
machines, air conditioners, microwave ovens and small appliances and
caters to both domestic and international markets.
 Also provides services in the area of product development and
procurement services to Whirlpool Corporation, the United States and
other group companies.
 The company manufactures its products in 13 countries and
markets them in more than 170 countries under brand names such as
Whirlpool, Kitchen Aid, Roper, Estate, Bauknecht, Ignis, Laden,
Inglis, Brastemp and Consul.
TYPE Public
INDUSTRY Household appliances
FOUNDED St. Joseph, Michigan (1911)
FOUNDER(S) Louis Upton Emory Upton
HEADQUARTERS Benton Charter Township,
Michigan, United States
AREA SERVED Worldwide
KEY PEOPLE Jeff M. Fettig (Chairman and CEO)
PRODUCTS Major and Small appliances
REVENUE: US$ 18.143 billion (2012)
OPERATING INCOME US$ 869 million (2012)
PROFIT US$ 401 million (2012)
TOTAL ASSETS US$ 15.396 billion (2012)
TOTAL EQUITY US$ 4.260 billion (2012)
EMPLOYEES 68,000 (2012)
1916,1929 1957,58,68,1978 1986,87,1989 1990,91,93,95,96,98,99,2002
1950-1957
1957-1960
1960-1966
1966-1998
1998-2010
2010- till date..
VISION: Every Home.. Everywhere.. with pride, passion and performance.
MISSION: Everyone, Passionately Creating Loyal Customers for Life.
Improving Lives … One Home, One Family at a Time
 Respect
 Integrity
 Diversity and inclusion
 Teamwork
 Spirit of winning
 Business with integrity.
 There is no right way to
do a wrong thing.
Jeff
Fettig
Larry
Venturelli
Hank
Marcy
Roy
Armes
Karim
Lalani
Brian
Hancock
Jamie
Moldafsk
y
Michael
Todman
Raj
Jain
Arvind
Uppal
Sanwal
Sarraf
Sam
Abdelnou
r
Thomas
Halford
Marise
Kumar
Thomas
Welke
Marc
Bitzer
Paulo
Periquito
John
Alexander
Chip
Stenger
Mike
Maddox
Tim
Knezic
Mike
Jackemeyer
Steve
Draper
Xiaoya
n Wang
Tom
Robinson
Nick
Cottrell
Douglas
Beaudet
Gerald
Alexander
Mike
Morrell
Brian
Weackler
Saadat
Hussain
Dave
Mundy
Manoel
Soares
James
ZettsBrian
Oosterh
ouse
Randy
Jeffery
Tushar
Kulkarni
Jeff
Landrey
Mark
Siegler
Kevin
Borger
ding
Vince
Ireland
Mark
Xie
David
Swift
 The Board currently sees no reason to separate the office of
Chairman and CEO. This is a global practice followed across Whirlpool.
We have a twofold process to identify our leaders.
 Identifying the Top Talent, which are the employees who
consistently deliver high performance and have the potential of
moving two layers up.
Then identifying the ‘Game Changers’ who perform with passion and
zeal and deliver their best at all times.
DEMOCRATIC
• Offers a series of classroom and project
opportunities to learn new skills in the area
of Innovation.
• Provides five levels of training to employees as
part of its “leading the Whirlpool enterprise”
(LWE) training that are targeted to the
employee’s management level
Over $18 billion in revenue
Markets to consumers in nearly every country
World’s leading manufacturer and marketer of home appliances
North America
Latin
America
India
Europe, Middle East
Africa
2006 2012
Europe,
Middle East
and Africa
52%
Latin America
41%
Asia
7%
Latin America 57%
Asia
10% Europe,
Middle East
and Africa 33%
 Global demand.
 Innovation and adjacent business growth driving mix.
 Fixed-cost and capacity-reduction benefits.
 Ongoing cost productivity.
 Free cash flow.
Leading scale
strategy Innovation
Sustainability
 .
• AGGRESSIVE MARKETING AND PROMOTION INITIATIVES.
• TAKING QUALITY INITIATIVES
• WIDE PRODUCT PORTFOLIO
• INFRASTRUCTURE
• WIL’s future plans are to grow its existing market ,
continue with its operational and marketing
initiatives , continue to innovate , expand its product
portfolio and to start manufacturing everything in
India.
• WIL plans to make India its biggest manufacturing
base in Asia
REFERENCES
Whirlpool ppt

Whirlpool ppt