White Space 
Creativity
Generate Conference London 
London, UK 
26 September 2014
@denisejacobs 
#generateconf 
#whitespacecreate
Get the slides: 
bit.ly/generatewhitespace
Wait…what?! 
Photo: Denise Jacobs Photo: Derek Kearney
Now Founder, The Creative Dose 
http://TheCreativeDose.com/
SQUEEEEEE!!!!! 
Photo: Denise Jacobs
THE CANVAS 
The State of the Create
How do you feel in the creative flow? 
http://www.flickr.com/photos/myfear/289257055/
We are alchemists 
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It feels like 
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Creativity is magical, but it is 
not magic.” 
- Dr. Charles Limb, 
Your Brain on Improvisation 
TED talk
However, this happens 
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We have this amazing tool 
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Time 
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Attention 
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Focus 
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You run into road blocks 
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Can’t access all of your great ideas 
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GIVE & TAKE Creativity and Power
We’re powerful
Instead of using it fully 
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We contain it 
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Or give it away 
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By doubting ourselves 
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NOISE & 
CLUTTER Distracting Complications
Internal focus 
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Look outside ourselves 
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Addicted to hyperconnectivity 
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Intermittent reinforcement 
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Hyperconnectivity gives us the 
perception of getting more 
done. It makes us feel like we're 
doing more, because we're 
using every free moment of 
every waking hour.” 
- Jonathan Fields
Distractions 
http://www.flickr.com/photos/generated/2084287794/
Unclosed mental loops 
http://www.psychwiki.com/wiki/Zeigarnik_Effect
Overwhelmed 
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Afraid? 
Photo: Denise Jacobs
All over the place 
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Channeling this power 
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What if 
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From thinking 
Photo: Derek Kearney
To creating 
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Is not in “doing”?... 
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Something else? 
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Genius is the offspring of the 
in-between.” 
- Jonathan Fields
The in-between 
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CLARITY Creating and the Focus Paradox
Maximize 
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A balanced brain 
http://browse.deviantart.com/?q=left%20brain%20right%20brain&order=9&offset=48#/d10qlpq
Integrate 
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Neurons firing well 
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Know your Brainwaves
Alpha: the gateway to Creativity
“The parts of your brain that are 
responsible for self-monitoring are 
literally turned off during creative 
endeavors….Creative people have 
mastered the art of turning off 
[the inhibitive] part of their brains 
to let their ideas flow more 
smoothly, unleashing their 
imagination.” 
- Tina Seelig, InGenius
Refocus through breath 
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Being prone 
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Spacing out 
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Daydream 
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Mindless activity 
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Showers 
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Cross-channel movement 
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Laughing 
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Playing/Fun 
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When you are playful, you are 
activating the right side of 
your brain. The logical brain is 
a limited brain. The right side is 
unlimited. You can (do and ) 
be anything you want.” 
- Madan Kataria, The Laughter 
Guru
Instead of this 
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When your brain is supposedly 
doing nothing, it’s really doing a 
tremendous amount.” 
– Marcus Raichle, Neurologist
Intend Alpha 
http://uniteunderfreedom.com/wp-content/uploads/2011/09/Brain-waves.jpg
THE INVISIBLE Aid from the Unseen
Sometimes dabbling in 
mysticism can be a fun way to 
understand and solve a 
problem.” 
- Carl King, So You’re a 
Creative Genius, Now What?
Natalie 
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From the mind of a 4 year old 
Photo courtesy of Laura Bohill (@LauRARbee)
A little help from our (imaginary) friends
Travel our internal lands 
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Your subconscious 
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One form of a genius… 
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Another form of a genius
Daemon 
http://en.wikipedia.org/wiki/Babel_fish_(The_Hitchhiker%27s_Guide_to_the_Galaxy)#Babel_fish
Muses 
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The Three Original Muses 
Mneme – Memory 
Melete – Practice or occasion 
Aoide – Voice
Muses were thought to be 
the true speakers for whom 
an artist is merely the 
mouthpiece. 
Muses were also thought to 
inspire people to do their 
best.
Mneme (Memory) 
Photo: Denise Jacobs
Melete (Practice/Occasion) 
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Aoide (Voice) 
Photo: Denise Jacobs
The spirit of the idea 
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Ideas want to take form
The world is being circled by 
ideas and creativity that wants 
to made manifest and are 
looking for portals to come 
through…” 
- Elizabeth Gilbert
Ideas use us (not vise-versa)
Listen 
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Converse 
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Trust is everything.” 
- Scott Berkun, The Year 
Without Pants
Voila! 
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CHOOSE How will you move forward?
The choice is yours 
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How you use your creative brain power 
“Untitled” by Americo Morales
Creative flow lies in-between 
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It’s time
Know who we really are 
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Reclaim our power 
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The future is now 
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Creativity makes day to day 
experiences more vivid, more 
enjoyable, more rewarding. When 
we live creatively, boredom is 
banished and every moment holds 
the promise of a fresh discovery.” 
- Mihali Csikszentmihalyi, 
Creativity
Your creativity is waiting for you 
https://www.flickr.com/photos/theloushe/5711519735
Leverage white space 
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The End…? 
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Sources & Resources 
delicious.com/denisejacobs/white space creativity 
delicious.com/denisejacobs/getunblocked 
delicious.com/denisejacobs/unfoldyourbrain 
delicious.com/denisejacobs/creativityhabit 
delicious.com/denisejacobs/brainoncreativity 
Always being updated as I find new relevant 
articles! 
“Great Resources” almost daily: 
@denisejacobs on Twitter
My articles for further reading 
Banishing Your Inner Critic 
alistapart.com/articles/banishing-your-inner-critic/ 
Four Secrets to Enhancing Creative Productivity 
www.creativebloq.com/inspiration/four-secrets-enhancing-creative-productivity-9126098 
Reigniting Your Creative Spark 
alistapart.com/articles/reigniting-your-creative-spark/ 
Breaking the Perfectionism-Procrastination Infinite Loop 
webstandardssherpa.com/reviews/breaking-the-perfectionism-procrastination-infinite-loop/
Art & Inspiration: Americo Morales 
Photo: Maria Morales
Sister: Nivi Morales 
Photo: Maria Morales
AmericoMorales.net 
“Untitled 1” by Amercio Morales
Chat, Connect, and Collaborate with me! 
Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/ 
DeniseJacobs.com 
denise@denisejacobs.com 
Twitter.com/denisejacobs 
Facebook.com/denisejacobsdotcom 
Slideshare.net/denisejacobs
THE CREATIVE DOSE 
A Creativity + Innovation Collective 
Work Better. Create More. Create Betterness. 
Creative Thinking & Problem-solving 
Applying an Innovation Mindset 
Creative Collaboration 
Team Communication & Cohesion 
TheCreativeDose.com 
@thecreativedose
THANK YOU!

White Space Creativity - Generate Conference London 2014