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Who is ira kaufman 2 1-18
Ira Kaufman is a thought leader specializing in digital marketing, organizational transformation, and catalytic leadership training, aiming to prepare executives to become 'catalyzers' for change. He integrates values such as trust, empathy, and sustainability into business practices, enhancing digital maturity and purposeful branding across various industries. Kaufman's global experience, teaching approach, and innovative methodologies emphasize strategic disruption and social impact in entrepreneurship and leadership.
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Who is ira kaufman 2 1-18
- 1. WHO IS IRAKAUFMAN?
- 2. A VALUES DRIVEN… •Thought Leader • Digital Marketing Strategist • Catalytic Leadership Trainer • Organization Transformation Coach • Social Entrepreneur • Agile Educator, Professor • Author
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- 5. PREPARES FOR TRANSFORMATIVE MOMENT… Singularity… “When civilizationchanges so much that its rules and technologies are incomprehensible to previous generations. Think of it as a point-of-no-return in history."
- 6. INTEGRATES VALUES TEST- currency of organization •Trust • Empathy • Sustainability • Transparency
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- 8. “WORLD CLASS DIGITAL TRANSFORMER” KEYNOTE “It openedmy eyes with regard to our traditional thoughts on linear growth, versus exponential growth. It really was a cautionary reminder, that even with our best efforts we are typically working with this old fashioned mindset.” Philip Jones, General Manager, Mövenpick Hotel, Dubai
- 9. INTERGATES NETWORK THINKING Augment ongoing globaleconomic revolutionAugment Transition from traditional siloed business to integrated organizationTransition Manage hyper-connectivity using digital/social platformsManage Incorporate data to drive decision makingIncorporate Access unprecedented opportunities to drive social impactAccess
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- 12. IMPACT BUSINESS &MARKETING BEST PRACTICES • Active Consultant: Purposeful Branding, Digital Marketing, Organizational Transformation, Design Thinking, Leadership, Entrepreneurship • Verticals (food, media, automotive) in MENA, Europe and North America • Transformative Business Models • Case studies • Founder- Digital Media Marketing (LinkedIn Group -4000+ members)
- 13. •Drive engagement •Be consistent…gain trust •Integrate purpose with brand •Scale action “40% of consumers don’t think brands are doing enough to demonstrate their beliefs in helping the world.” FUELS PURPOSEFUL BRANDING
- 14. GUIDES EXECUTIVE TEAMS THROUGH PHASES OF DIGITAL MATURITY Digital MaturityPhases 1. Digital Mindset Adoption 2. Social Media Marketing 3. Digital Marketing: Integration 4. Transformative Marketing: Sharing 5. Advocacy Marketing 6. Digital Transformation 7. Digital Integrated Organization
- 15. INTEGRATE INTERNATIONAL EXPERIENCE •Lecturedon 5 continents- cross cultural experiences •Vast Global Network (Europe, Middle East, GCC, Russia, Asia) •China (Kotler Marketing Group) •Gulf Countries (Mad Talks – Dubai)
- 16. DIGITAL MARKETING AND TRANSFORMATION CONSULTATION “By customizingthe training to my industry (automotive), you gave the presentation more credibility to our senior leadership and managers. They came confused, maybe scared; they left with an understanding that we have challenges but have the leadership necessary to find solutions. They saw real digital applications for our industry and walked away with a lot more confidence. With the coaching and support of Entwine Digital, we can digitally transform our company. It is a must if we are going to succeed in our industry.” Amin Kadrie Chairman Skelmore Group, Canada, UAE
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- 18. IMPACT CORPORATE EXECUTIVES & LEADERSHIP • Co-founder,Institute for Transformative Leadership • Designer-Lead, Transformative Leadership Lab • Co-Project Director, ELITE- with Professor Velimir Srića, University of Zagreb and European Academy of Sciences and Arts
- 19. VALUE PROPOSITION Prepare executivesand rising managers to be “Catalyzers”… integrate values and best practices (digital marketing, design thinking, strategic insights) to transform and scale organizations and generate social impact.
- 20. • Thinking Catalytic •Cultivating Mindset Transformation • Fueling your Purpose • Leveraging Design Insights • Re-imagining Business Models • Structuring for Change • Scaling Customer Experience CATALYTIC LEADERS LAB Roadmap to Success in the Network Economy
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- 22. WORLD CLASS LEADERSBOOTCAMP • Integrate capacities- across all media; between generations & functions • Sustain business model –incorporate values into a new culture that mobilizes consumers, empowers employees and prospers community • Drive customer advocacy –passionately riveted on customer experience • Scale brand - power conversations and optimize network connectivity • Grow competitive position-- hunger for ongoing learning and innovation • Operationalize real-time decision making -leverage data for all touchpoints • Deliver efficiency- flatten structure to encourage collaboration
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- 24. PURPOSEFUL DISRUPTION TO BEGIN • MindsetChange • Strategic Insights • Purposeful Design Thinking • Strategic Disruption Bootcamp • Transformative Business Model
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- 27. INTEGRATES CHANGES Catalytic MindsetDigital culture and expectations New business models Innovation acceleration units Emerging technologies Talent acquisition
- 28. CATALYTIC LEADERS LAB Ashley Campbell,Cyber Security Administrator, BWX Technologies “The Lab was eye-opening. My company is a transactional environment but what am I doing to drive change? It made me reflect on our current projects and our ability to deliver on them. Am I doing enough to raise the issues and cultivate action?”
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- 31. INNOVATE SOCIAL IMPACTVENTURES Co-founder, Global Transformation Corps - a values-driven entrepreneurial network and accelerator Trainer, entrepreneurs in 5 countries Coach, profit and nonprofit “venturers” generate social impact and regional stability
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- 33. KELLOGG GRADUATE SCHOOLOF MANAGEMENT • Advisor: PhD, MA • 1st PhD Thesis: Social Marketing • Co-Author • Mentor • Keynote Speaker, World Marketing Summit 45 yr relationship-Professor Kotler
- 34. DELIVERS VALUE: BUSINESS EDUCATION Inspire through teachingexcellenceInspire Provide innovative venues to experience business conceptsProvide Integrate international experienceIntegrate Impact corporate executives and leadershipImpact Innovate social entrepreneurshipInnovate
- 35. TEACHING PHILOSOPHY • Participantsfirst • Open communication • Responsive, flexible to change • Engaging dialogue • Dialogue foreground, background • Community learning environment • Visual …Interactive • Integrative thinking • Self reflective • Values-driven • Break down silos • Across disciplines/functional areas • Course innovation • Lifelong learning
- 36. INSPIRE THROUGH TEACHING EXCELLENCE • Practical relevance •Translate concepts into action • Experience power of digital, community • Consultant mindset • Target and troubleshoot gaps in the market • Incorporate best practices • Job preparation • Clarify purpose • Apply personal branding concepts • Demand business standards • Experience business environment • Support internships
- 37. TEACHING INNOVATIONS • Innovativeteaching methodologies • Active learning • Flipped class • Collaborative exercises • Integrate social platforms • Proprietary methodologies • New courses • Digital Marketing • Entrepreneurship in the Digital Age • Marketing Management in the Network Economy • Transformative Leadership Lab
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- 39. CHALLENGES CONVENTIONAL THINKING Strategic Digital Marketing(Chinese) (2017) Transformative Marketing (2018) Strategic Harmony… Solutions to the Shattered World (2018) www.ThinkCatalytic.com
- 40. CONTRIBUTES SCHOLARLY RESEARCH • Scholarlybooks • Digital Marketing: Integrating Strategy and Tactics with Values, 2nd edition (2018) • Creating Social Change (1976) • Non-peer reviewed journals • Mind Your Marketing (“Digital Distribution: New Framework for the Digital Age”) • The European Financial Review (“Digital Transformation: Leveraging Digital Technology with Core Values to Achieve Sustainable Business Goals”)
- 41. SHIFTING MINDSETS Humanity @ theAI Abyss “Reimagining Entrepreneurship” “From a Leader to Catalyzer” “Path to Digitally Integrated Company “World Class Digital Marketing” “From Executive to Digital Leader: The Only Choice” “Digital or Death? Necessity for Business Education” Blog: http://www.entwinedigital.com/shiftingmindsets/
- 42. SO THIS ISIRA KAUFMAN Passionate, Grateful and Inspired Catalyzer striving to propel sustainable impact 2-1-18