Who would the audience be for your media

Who would the audience be for your media

• 1.
  WHO WOULD THEAUDIENCE BE FOR YOUR MEDIA PRODUCT AND HOW DID YOU ATTRACT/ADDRESS YOUR By Chloe Morris
• 2.
  MARKET RESEARCH  Weconducted market research to decipher who our target audience would be, this research was conducted using an online questionnaire. Although most of the people who answered the questionnaire were male, many females answered too. Due to this we wanted to make our horror film more female orientated due to this genre being very male dominated.
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  TEENAGE AUDIENCE (15-20) Usingour research we decided that a teenage audience with an age range of 15-20 would be appropriate for our genre and supernatural storyline. We included actors that fit the target audiences age range. From prior research we decided our audience would fit into an urban social group, we made sure our actors were dressed appropriately for this audience.
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  FEMALE ANTAGONIST AND PROTAGONIST Due to wanting to appeal more towards a female audience both our Antagonist and Protagonist were female. We made sure that a female audience would be able to relate to them easily. By including the target audience in our film opening we hoped to attract an audience of the same age. Although we made sure our storyline still attracted a male audience by including the common conventions of the horror genre, that we know is male dominated.
• 5.
  MIDDLE CLASS SOCIALGROUP  From our research we also decided that this film would be appropriate for a middle class audience. We used the mise-en-scene and the storyline to appeal towards this social group The area and house the film is set in would be common of a middle class family as it is a rural area and a large house The storyline involved a young teenage girl coming back from university, this is something a middle class audience would be able to relate to