Who's online in Minnesota

Who's online in Minnesota

• 1.
  Who’s Online InMinnesota? 2008 MN Government IT Summit December 17, 2008
• 2.
  Why is thisimportant? Increased ability to serve citizen customers 24 x 7 x 365 Budget impact of replacing other more expensive outreach efforts to citizen customers Need to serve those who are not online due to geography, economics or demographics
• 3.
  www.pewinternet.org
• 4.
  Home Internet AccessPew Internet 2008
• 5.
  Percentage of citizenswho have broadband Internet By income Under $20,000 25% $20,000 - $40,000 45% By age 50 – 64 50% 65 + 19% By location Rural 38% Urban 57% Suburban 60%
• 6.
  Getting dialer-uppers upto speed 62% of dialer-uppers are not interested in broadband Why… 39% Price is too high 19% Nothing would convince them 14% No broadband available (24% rural)
• 7.
  People of ColorAfrican-American broadband use went from 14% in 2005 to 40% in 2007. Compares to a 31% to 48% rise among whites in same period (July 2007). 56% of Latinos goes online compared to 71% of non-Hispanic whites and 60% of non-Hispanic blacks (March 2007).
• 8.
  Getting non-users online27% of adult Americans do not use the Internet Older Lower income Only 10% of non-users have interest Why Not interested, no access, too difficult, too expensive or a waste of time
• 9.
  2007 Minnesota InternetSurvey www.mnsu.edu/ruralmn www.mnsu.edu/ruralmn/pages/Publications/reports/2007telecomreport.pdf
• 10.
  Key Findings 57%of all MN households have broadband 52% of rural MN households have broadband 71% of all MN households have an Internet connection 68% of rural MN households have an Internet connection 75% of all MN households have a computer 73% of rural MN households have a computer
• 11.
  Adoption Rates
• 12.
  Reasons for nobroadband
• 13.
  What are peopledoing online?
• 14.
  Kids are adriver of broadband
• 15.
  Blandin Broadband InitiativeGet Broadband Program Evaluation noted positive impact of program on community’s tech vitality More subscribers More sophisticated use Communities created teams to promote broadband and technology Schools, chambers, local units of government, ISPs, computer sales and service companies.
• 16.
  Strategies for OvercomingDigital Inclusion Increase public access Kiosks in public buildings Public wi-fi hot spots Libraries, schools, and workforce centers Training Community education Technology events and tech fairs Media emphasis (newspapers, radio, newsletters) Collaboration with Internet Service Providers Social services, Headstart and other programs Public service portals Increase value of broadband Easy for end-users of all skill levels
• 17.
  Digital Resources DigitalInclusion www.digitalinclusion.net/ www.digitalinclusionforum.com/ http://digitalinclusion.pbwiki.com/ Blandin Broadband Portal http://broadband.blandinfoundation.org/
• 18.
  Government Application Developmentand Launch Audience Who is the audience? Are they online? What skills are required to complete the application? Technology What bandwidth is required? Will the application work on a kiosk? Will it work on a phone? What are the other options for delivering the service?
• 19.
  Government Technology InvestmentsHow can government investments in network leverage increased public access? How can older computers be recycled for digital inclusion purposes? How can governments and school districts work together to create a more technologically vibrant community?
• 20.
  Questions/Discussion Bill ColemanCommunity Technology Advisors 651-491-2551 [email_address] www.communitytechnologyadvisors.com