Who’s your ideal prospect?

Who’s your ideal prospect?

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  #monthofmarketing WHO’S YOUR IDEAL PROSPECT?
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  #monthofmarketing WELCOME TO MONTHOF MARKETING 2017
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  #monthofmarketing ABOUT MATT Matt Wilkinson,Founder & CEO of Bizink Over 15 years working in online business. Worked exclusively with accountants & bookkeepers since 2010 Bizink helps busy accountants and bookkeepers grow using online marketing Work with firms in US, Canada, UK, Australia and New Zealand
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  #monthofmarketing STREAM ONE: 90DAY MARKETING PLAN
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  #monthofmarketing 68% OF ACCOUNTING& BOOKKEEPING FIRMS DON’T HAVE A MARKETING PLAN Source: Bizink Accounting Marketing Survey 2017
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  #monthofmarketing WHO ARE YOURCUSTOMERS? WHERE ARE THEY? GO AND TALK TO THEM!
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  #monthofmarketing MARKETING TO EVERYBODY ISMARKETING TO NOBODY
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  #monthofmarketing WHO ARE YOURCUSTOMERS? Businesses from start-ups to $50 million public companies WHERE ARE THEY? Everywhere! GO AND TALK TO THEM! I don’t know where to start
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  #monthofmarketing
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  #monthofmarketing YOUR IDEAL PROSPECT WHODO YOU LIKE WORKING WITH?
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  #monthofmarketing EXAMPLE • Accountants inAustralia and New Zealand • Firms with business advisory focus best • Early tech adopters • Good to work with professionals • Generally have solid businesses • Past experience/ understand the market
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  #monthofmarketing YOUR IDEAL PROSPECT WHATARE THEIR PAIN POINTS?
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  #monthofmarketing EXAMPLE • No reliablemethod for getting new leads • Know they should do marketing but no time or skills • Are “numbers people” and don’t like writing • Current website gives a poor impression
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  #monthofmarketing YOUR IDEAL PROSPECT WHATARE YOUR STRENGTHS?
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  #monthofmarketing EXAMPLE • Create high-convertingwebsites • Write marketing content • Build marketing productivity tools so marketing takes minutes instead of hours • Offer marketing education in the form of webinars, ebooks etc.
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  #monthofmarketing YOUR IDEAL PROSPECT HOWARE YOU DIFFERENT?
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  #monthofmarketing EXAMPLE • Content teamthat has been writing for small business owners for over 20 years. Have written in the past for Bank of America, Sage, Microsoft • Incumbent suppliers just offer “brochureware” websites with poor content and marketing tools • Matt has 15 years experience of online marketing
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  #monthofmarketing FOCUSED MARKETING: STRONGER APPEALBUT SMALLER AUDIENCE
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  #monthofmarketing SUMMING UP • Marketingto everybody is marketing to nobody • Who do you want to work with? • What are their pain points? • How can you solve them? • How are you different?
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  #monthofmarketing NEXT SESSION Picking lowhanging fruit – How to upsell advisory services to your existing clients Danelle Whaanga, Spotlight Reporting Tuesday 5th September, AEST: 9am | NZ: 11 am Monday 4th September, PDT: 4pm | EDT: 7pm
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  #monthofmarketing QUESTIONS? Marketing support: facebook.com/groups/bizinkascend/ Winstuff! monthofmarketing.com/prizes/