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"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by Dave Gerhardt at #FlipMyFunnel 2018
Building a brand is crucial for business growth as buyers increasingly prefer to make purchases without sales involvement. Increased competition and market noise necessitate a strong brand presence to stand out. Ultimately, to thrive, businesses must prioritize brand-building to drive demand effectively.
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"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by Dave Gerhardt at #FlipMyFunnel 2018
- 1. Why Building ABrand Is The Single Best Investment You Can Make If You’re Serious About Growing Your Business In 2018 (And How To Do It Without Hiring A Six-Figure Agency Or A Team Of “Creatives”) Dave Gerhardt | @davegerhardt | [email protected]
- 2. #FlipMyFunnel 2018 B2BSales and Marketing Conference @davegerhardt #FlipMyFunnel Dave Gerhardt VP of Marketing @ Drift @davegerhardt [email protected]
- 3. #FlipMyFunnel 2018 B2BSales and Marketing Conference I am supposed to convince you to build a brand in 10 minutes -- buckle up. @davegerhardt #FlipMyFunnel
- 4. #FlipMyFunnel 2018 B2BSales and Marketing Conference Three Reasons WHY You Need To Build A Brand (And why brand will be your #1 demand gen. channel) @davegerhardt #FlipMyFunnel
- 5. #FlipMyFunnel 2018 B2BSales and Marketing Conference Reason #1: We don’t get sold to anymore. @davegerhardt #FlipMyFunnel
- 6. #FlipMyFunnel 2018 B2BSales and Marketing Conference @davegerhardt #FlipMyFunnel
- 7. #FlipMyFunnel 2018 B2BSales and Marketing Conference @davegerhardt #FlipMyFunnel
- 8. @davegerhardt | VPof Marketing | Drift.com “There’s a new B2B buyer out there—one who does not expect, and in many cases does not want, to deal with a salesperson until it is time to close the deal. More than three-quarters of all B2B purchasers today, including both small businesses and enterprise customers, have only limited interaction with salespeople.” https://www.bcg.com/publications/2017/marketing-sales-how-digital-leaders-transforming-b2b.aspx
- 9. #FlipMyFunnel 2018 B2BSales and Marketing Conference Information is free now. So we don’t get sold to. We BUY. @davegerhardt #FlipMyFunnel
- 10. #FlipMyFunnel 2018 B2BSales and Marketing Conference Reason #2: There is more competition than ever. @davegerhardt #FlipMyFunnel
- 11. #FlipMyFunnel 2018 B2BSales and Marketing Conference @davegerhardt #FlipMyFunnel April 2018 6,829 Products
- 12. “A brand isa company’s most important asset. A company can’t “own” it’s facts. If the company’s facts (speed, price, quality) are superior to the competition, any good competitor will duplicate them or improve on them.”
- 13. #FlipMyFunnel 2018 B2BSales and Marketing Conference @davegerhardt #FlipMyFunnel
- 14. #FlipMyFunnel 2018 B2BSales and Marketing Conference @davegerhardt #FlipMyFunnel We now live in a world with INFINITE supply. (And the rules for marketing have to change with it)
- 15. #FlipMyFunnel 2018 B2BSales and Marketing Conference Reason #3: There is more NOISE than ever. @davegerhardt #FlipMyFunnel
- 16. @davegerhardt | VPof Marketing | Drift.com Explosion Of Marketing Channels
- 17. @davegerhardt | VPof Marketing | Drift.com Every company here has a blog. Every company here is on social. Every company here is on video. Every company here has a podcast.
- 18. #FlipMyFunnel 2018 B2BSales and Marketing Conference This is why BRAND needs to be the #1 channel that drives DEMAND today. @davegerhardt #FlipMyFunnel
- 19. #FlipMyFunnel 2018 B2BSales and Marketing Conference Good News. 1. They are real. 2. They are authentic. 3. They are human. The best brands today have three things in common:
- 20. "We would pitchit by saying it's like eating three egg whites, two dates, six almonds.”
- 21. @davegerhardt | VPof Marketing | Drift.com 2014: $600,000
- 22. @davegerhardt | VPof Marketing | Drift.com 2017: $130,000,000
- 23. @davegerhardt | VPof Marketing | Drift.com 2017: $600,000,000
- 24. The best marketershave done this for decades. @davegerhardt | VP of Marketing | Drift.com
- 26. “Our branding effortsare simple: tell people who we are. We don’t have to create a fictional character like the Marlboro Man or a fake responsible caring campaign like Chevron’s “we agree” advertising. Writing fiction is so much more difficult than nonfiction.” Patagonia Founder Yvon Chouinard
- 28. People watched 355BILLION hours last year.
- 30. @davegerhardt | VPof Marketing | Drift.com
- 31. @davegerhardt | VPof Marketing | Drift.com
- 32. #FlipMyFunnel 2018 B2BSales and Marketing Conference TO RECAP @davegerhardt #FlipMyFunnel Customers don’t get sold to anymore; they buy. There is more competition than ever. There is more noise than ever. You only have one choice to compete: build a brand.
- 33. #FlipMyFunnel 2018 B2BSales and Marketing Conference CTA: How can you bring more authenticity into your marketing starting tomorrow? @davegerhardt #FlipMyFunnel
- 34. THANK YOU! Get thefull slides → drift.com/#FMF @DaveGerhardt