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Why do optimization programmes get derailed? DDTT#7 Amsterdam
The document discusses common issues that lead to the derailment of testing programs, noting challenges such as lack of knowledge, structured processes, and resources. It emphasizes the importance of team collaboration and suggests strategies for improving conversion rate optimization (CRO) practices. Effective Experiments is presented as a comprehensive platform designed to streamline the testing process and enhance communication among teams.
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Why do optimization programmes get derailed? DDTT#7 Amsterdam
- 1. WHY DO TESTING PROGRAMMES GETDERAILED? DDTT#7
- 2. Hi! I’m Manuel Founder, EffectiveExperiments Founded Conversion World I OPTIMISATION 4+ Years CRO strategy + consulting Online community & virtual conference All-in-one platform for CRO workflow management, collaboration & documentation
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- 12. 57% OF COMPANIESSTRUGGLE WITH RESOURCES Source: Conversion World survey (2017)
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- 15. THE WAY WESETUP OPTIMISATION PROGRAMMES IS BROKEN
- 16. TOOLS MAKETH NOTAN OPTIMISATION PROGRAMME
- 17. THE CRO TECH LANDSCAPE IN2017 www.conversionoptimization.tools
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- 28. HERE ARE SOMETHINGS YOU CAN DO 1. TEACH CRO THROUGH EXAMPLES 2. HOLD A TESTING HACKATHON 3. GET PEOPLE TO VOTE ON IDEAS 4. DISPLAY RESULTS & LEADERBOARD 5. ALWAYS PROVIDE VISIBILITY OF YOUR WORK
- 29. HOW EFFECTIVE EXPERIMENTSIS HELPING TO SCALE TESTING PROGRAMMES DDTT#7
- 30. STRUCTURE ROADMAPPING / PLANNING COLLABORATION/ ENGAGING TEAM & STAKEHOLDERS INSIGHTS TIME SAVING ELEMENTS (INTEGRATIONS / REPORTS) DDTT#7
- 31. RESEARCH Document andstore all your research data from User tests, Heatmaps, analytics etc GENERATE IDEAS & HYPOTHESES MANAGE YOUR TEST PIPELINE FROM DESIGNING TO DEVELOPMENT, QA TO DEPLOYMENT INSIGHTS ENGINE TO FIND QUICK ANSWERS A COMPLETE PLATFORM TO HELP YOU MANAGE THE ENTIRE TESTING PROCESS FROM START TO FINISH COLLABORATION
- 35. Effective Experiments alsointegrates with tools that optimizers use Many more integrations to be announced (heatmaps, user tests, eye tracking, etc)
- 36. REMOTE TEAM SPREAD ACROSSMULTIPLE COUNTRIES COMMUNICATION KNOWING WHAT EVERYONE WAS DOING KEEPING TRACK OF RESULTS
- 38. CHALLENGES NIGHTMONKEY FACED TOOMANY TOOLS LOT OF TIME SPENT COPY/PASTING DIDN'T WANT TO CHANGE THEIR EXISTING WORKFLOW
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- 43. EFFECTIVE EXPERIMENTS WANT ADEMO? HTTPS://WWW.EFFECTIVEEXPERIMENTS.COM
- 44. OPTIMISATION IS NOTA PROJECT. IT SHOULD BE A BAU (BUSINESS AS USUAL) ACTIVITY
- 45. Tell me aboutyour optimization programme GET IN TOUCH WITH ME email : [email protected] tweet me : @digital_tonic Linkedin : www.linkedin.com/manueldacosta DDTT#7