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Why every startup should use crowdfunding - Ronald Kleverlaan
The document emphasizes the advantages of crowdfunding as a means of community funding, highlighting the involvement of a dedicated supporter base rather than an anonymous crowd. It showcases examples of successful campaigns, illustrating how crowdfunding can serve as an effective marketing tool and a way to research the market while fostering brand loyalty. Key insights include leveraging community for additional financing and integrating crowdfunding into business models for research and development.
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Why every startup should use crowdfunding - Ronald Kleverlaan
- 1. European Expertise Centrefor Alternative and Community Finance
- 2. Why you shouldalways use Crowdfunding More control for entrepreneur
- 3. Crowdfunding = CommunityFunding Not an anonymous crowd, but involved community
- 4. Crowdfunding more than money marketing broadsupport market research brand loyalty easier to attract additional finance
- 5.
- 6. Marketing 1300 funders -Local city promotion - 4 million euro
- 7. Market research 18.000 subscribers- >1 million euro raised
- 8. Investment by customers– Brand Loyalty 1 million euro funding in 2 campaigns
- 9. Additional finance 1400 members- 15 million euro (2 million equity)
- 10. Additional finance $2,5 millionpre-sales -> VC -> Facebook
- 11. Next step: CrowdBusinessmodel
- 12.
- 13. Use community asmarketing team
- 14. Crowdfunding = CommunityFunding Funding from an involved community Crowdfunding = More than money Marketing, market research, local support Crowdfunding for projects Not for your brand/organization Crowdfunding campaign = Marketing campaign Not only a fundraising campaign Crowd Businessmodel Implement crowd in R&D and marketing department Key take-aways
- 15. European Expertise Centrefor Alternative and Community Finance Ronald Kleverlaan Founder CrowdfundingHub Advisor European Commission “Alternative Finance” [email protected] @kleverlaan
Editor's Notes
- #4 2 grote misverstanden. Eerste is anonieme crowd
- #6 Luchtsingel Rotterdam 60K euro in eerste instantie. Via bekendheid werd 4 miljoen euro Stadsinitiatief opgehaald
- #7 Luchtsingel Rotterdam 60K euro in eerste instantie. Via bekendheid werd 4 miljoen euro Stadsinitiatief opgehaald
- #8 Rob Wijnberg heeft 1 miljoen euro opgehaald om nieuwe online krant te starten >30.000 leden nu (60%? hernieuwd)
- #10 Phase 1. Build supporting community (400 members) Phase 2. Add local investor community (+1000 members) Phase 3. Raise 2 million euro (+16 million bank loan) Phase 4. Build windfarm Phase 5. Members are 100% owner
- #11 Oculus Rift 2,5M Kickstarter (sep 2012) - enkele tientallen miljoenen VC -> $2 miljard Facebook
- #13 Involved community
- #14 Marketing teams of fans and investors (instead of internal team)