Why Human-Centered Design Should Be On Your Radar?
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The document highlights the importance of human-centered design and its impact on consumer behavior and business success. It discusses the benefits of design thinking as a method for problem-solving and fostering innovation, emphasizing the need for a holistic approach that balances aesthetics with practical aspects. The author, Shyvee Shi, advocates for the integration of design thinking in traditional management practices to enhance customer experiences and drive profitability.
Why Human-Centered Design Should Be On Your Radar?
- 1. Why Human-Centered Design Should Be On Your Radar? – A short yet insightful intro Presented by Shyvee Shi and
- 2. Tell us about your favorite restaurant
- 3. Sure, the food is probably good.
- 4. Almost always, it is more than just the food.
- 5. Lots of things seemed to fit together seamlessly. It feels just right, without even really have to think about it. This is the power of design.
- 6. From MAKING PEOPLE WANT THINGS marketing & advertising To MAKING THINGS PEOPLE WANT designing products & services >
- 8. 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. – American Express Survey
- 9. It is 6-7times more expensive to acquire a new customer than it is to keep a current one. – White House Office of Consumer Affairs
- 10. 5 – 20% Probability of selling to a new prospect 60 – 70% Probability of selling to an existing customer – Marketing Metrics
- 11. Depending on the industry, the revenue impact from a 10% point improvement in a company’s customer experience score can translate into more than $1 Billion. – Forrester Research
- 12. In 10 years, a $10,000 investment in design- centric companies would have yielded returns 228% greater than the same investment in the S&P. – Design Management Institute
- 14. What is design thinking? 1 Definition
- 15. Some said design thinking is… A wall of Post-it Notes? A creative way to brainstorm ideas? A supplement to logical reasoning? A design buzzword? …to suggest good designs are more than just aesthetic appeal? A management buzzword? …sold as the next strategic tool for value creation?
- 16. An interactive cyclic process? Source: The Design Thinking Process by Stanford Design School Applying a human-centric approach to identifying problems followed by a rapid prototyping of ideas into tangible artifacts or models to be tested with end users
- 17. Yes to all above, and more! So, what is Design Thinking? The answer is…
- 18. There is no single, unifying, common definition of design thinking. Believe it or not…
- 19. People tend to over simplify what design thinking entails. Many approach design thinking as a clear-cut method because it employs some predictable and repeatable process.
- 20. We called it the “Design Challenge”. Designers are only one part of the complex chain of processes and different professions involved in producing a product. Although it is important to satisfy the needs of the people who will ultimately use the product, other aspects of the product are important too; for example, its engineering effectiveness, which includes its capabilities, reliability, and serviceability; its cost; and its financial viability, which usually means profitability. Will people buy it? Each of these aspects poses its own set of requirements, sometimes ones that appear to be in opposition to those of the other aspects. Schedule and budget are often the two most severe constraints. It’s a ‘Wicked’ Problem – The Design of Everyday Things, Dan Norman
- 21. As a relatively new concept to the business world, design thinking needs to be carefully adopted and integrated into traditional management practices and project delivery process.
- 22. A night full of inspiring conversations… WHY HUMAN-CENTERED DESIGN SHOULD BE ON YOUR RADAR! Learn more click here
- 23. Find out more from… Shyvee is a business designer at Deloitte Digital. She explores the implications of changing technologies and how organizations adapt core digital strategies to reach the new "connect customer". With a background in design innovation, marketing, and consulting, Shyvee is passionate about leveraging human- centered design to transform organizations and forester innovative culture. Shyvee received her MBA and Masters in Design Innovation from Northwestern University, and she now serves as VP of Marketing at the Kellogg Alumni Club of San Francisco and Silicon Valley. Shyvee Shi [email protected]