The document discusses the importance of Maintenance of Certification (MOC) for internists and subspecialists in an evolving healthcare landscape, emphasizing that board-certified physicians provide higher quality care and better patient outcomes. It highlights the need for ongoing learning and self-assessment to maintain clinical skills, adapt to new medical information, and meet public expectations for physician competence. Furthermore, consumer preferences show significant support for physicians participating in MOC, influencing healthcare organizations' recognition of certification in performance rewards.