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Why Social Media and LinkedIn?
The document discusses using social media and LinkedIn to grow a business. It explains that social media can help gain exposure, engage customers, and provide competitive advantages. LinkedIn specifically is described as a platform for professionals to connect, maintain relationships, and engage in word-of-mouth marketing. The document provides tips on using profiles, networking, sharing content, and other features to maximize the benefits of LinkedIn for both personal and business purposes.
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Why Social Media and LinkedIn?
- 1. WHY use Social Mediaand LinkedIn ? Gain Exposure, Engage Customers, #Grow Your Business. a Studio 22/2-6 New Street, Richmond Vic 3121 t +61 3 9428 9193 f +61 3 9428 1823 e [email protected] w TheMarketingNetwork.com.au
- 2. Contents Marketing Communications Social MediaMarketing How Australians Use Social Media Australian Businesses (Don’t) Use Social Media Competitive Advantage / Benefits LinkedIn – You & Your Business Profile, Network, News (Home), Jobs, Interests © www.TheMarketingNetwork.com.au 2
- 3. “Embracing social mediaisn’t just a bit of fun, it’s a vital way to communicate.” Sir Richard Branson © www.TheMarketingNetwork.com.au 3
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- 5. “Power to Connect” ©www.TheMarketingNetwork.com.au 5
- 6. Blogging... 56% say thattheir blog has helped their company establish a positioning as a thought leader within the industry 58% say that they are betterknown in their industry because of their blog 97% more inbound links for companies that blog 55% more website visitors for companies that blog! © www.TheMarketingNetwork.com.au 6
- 7. Facebook’s mission isto give people the power to share and make the world more open and connected. © www.TheMarketingNetwork.com.au 7
- 8. LinkedIn’s mission isto connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. © www.TheMarketingNetwork.com.au 8
- 9. Twitter is areal-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting © www.TheMarketingNetwork.com.au 9
- 10. Google's mission isto organise the world's information and make it universally accessible and useful. © www.TheMarketingNetwork.com.au 10
- 11. YouTube allows billionsof people to discover, watch and share originallycreated videos.. provides a forum for people to connect, inform, and inspire others .. acts as a distribution platform for original content creators and advertisers large and small. © www.TheMarketingNetwork.com.au 11
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- 14. Social Media Used Facebook= 12m users LinkedIn = 3.4m users Twitter = 2.2m users © www.TheMarketingNetwork.com.au 14
- 15. Frequency and timeof use © www.TheMarketingNetwork.com.au 15
- 16. Average number offriends, contacts and followers © www.TheMarketingNetwork.com.au 16
- 17. Devices used toaccess © www.TheMarketingNetwork.com.au 17
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- 19. Want consumers wantfrom businesses/brands © www.TheMarketingNetwork.com.au 19
- 20. Business use ofsocial media © www.TheMarketingNetwork.com.au 20
- 21. Sectors most active ©www.TheMarketingNetwork.com.au 21
- 22. How often areSMEs sharing © www.TheMarketingNetwork.com.au 22
- 23. Average social mediabudgets © www.TheMarketingNetwork.com.au 23
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- 25. Benefits = Competitive Advantage ©www.TheMarketingNetwork.com.au 25
- 26. Why Are Businessesnot using? No Strategy? Fear of Failure? Lack of Knowledge? Lack of Resources? © www.TheMarketingNetwork.com.au 26
- 27. Pick the RightChannel(s) Impossible to do everything! Where are your customers? Where can you REACH them most cost effectively? © www.TheMarketingNetwork.com.au 27
- 28. Time Commitment To Social MediaMarketing © www.TheMarketingNetwork.com.au 28
- 29. A “Sensible” Checklist ©www.TheMarketingNetwork.com.au 29
- 30. LinkedIn – “Facebookfor Business” Provides a meeting place where people expect to “do business” Leverages relationships by making connections visible Helps maintain personal relationships and build new ones Provides a platform for the most effective form of Marketing - Word of Mouth It can link all other essential Social Media Tools © www.TheMarketingNetwork.com.au 30
- 31. What Do YouWant To Do Google Page Rank; Personal & Company Answer Questions - Speak to Successes & Failures - Opinions / Polls - An Industry - Track Start-Ups Promote Personal Brand Research Proactive Networking Reference Check Productivity Job Search, Hire & Interviews Find Experts, Partners Ask for Advice © www.TheMarketingNetwork.com.au - Groups - Advanced Search - Events Sales - Employer & Employee - Company Culture - Growth Potential - Staff Turnover Recruit / Head hunt Get Head hunted Lead Generation Sales Acceleration 31
- 32. Profile - Developand Maximise © www.TheMarketingNetwork.com.au 32 Most Users utilize 5% of the functionality (benefits)
- 33. Network – Connectwith Colleagues, Clients, Suppliers & Prospects © www.TheMarketingNetwork.com.au 33
- 34. Home - Share/ Engage With Your Network © www.TheMarketingNetwork.com.au 34
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- 36. Interests – Companies, Groups,Influencers... © www.TheMarketingNetwork.com.au 36
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- 38. Feel free toconnect The Marketing Network Power To Connect m +61 418 362 181 [email protected] w http://themarketingnetwork.com.au/ l http://www.linkedin.com/in/stevehubba t https://twitter.com/stevehubba 22/2-6 New Street, Richmond Vic 3121 t +61 3 9018 7224 f +61 3 9428 1823 West2East ReCreation more connections, better relationships w http://west2eastrecreation.com.au/ f https://www.facebook.com/West2EastRecreation a Studio 22/2-6 New Street, Richmond Vic 3121 t +61 3 9428 9193 f +61 3 9428 1823 [email protected] v1 38
Editor's Notes
- #8Â 12m Australians