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Why The Lean Startup Changes Everything
The document discusses the Lean Startup methodology, which aims to help entrepreneurs efficiently discover customer needs while minimizing resource waste. It outlines key practices such as the build-measure-learn cycle, validated learning, and the concept of a minimum viable product (MVP). The Lean Startup approach is presented as essential for fostering innovation and creating new business ventures in an increasingly competitive economic landscape.
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Why The Lean Startup Changes Everything
- 1. Why The Lean Startup Changes Everything SaraHughes, Download, 2005, acrylic on linen, Wallace Trust Collection Richard Sazima linkedin.com/in/rsazima newbizco.com.au
- 2. The Lean Startup Customer DevelopmentThe Lean Startup http://steveblank.com/2013/05/06/ free-reprints-of-why-the-lean- startup-changes-everything/ http://theleanstartup.com http://steveblank.com http://alexosterwalder.com Business Model
- 3. What do Ihave to do with that? That any good? Yeah, learn portuguese to find out!
- 4. The Business Casefor Lean Startup Sustaining Innovation Disruptive Innovation
- 5. $ Bi -from IBM to Instagram 1911 1975 1998 2004 2010 Acquired by Facebook for $19 Bi!!!
- 6. But then, Kickstartergave us… Oculus Rift
- 7. The Lean Startupis: • a set of practices to • discover what customers really want • with the least possible time & effort • avoiding wasting resources in • building something nobody wants. What is The Lean Startup?
- 8. Search x Execution:Discover Hypothesis & Experiments Build, Measure, Learn & Pivot 1 2 3
- 9. 1- Search xExecution
- 10. Business Model Canvas(BMC) & Value Proposition Canvas (VPC)
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- 12. Innovation Accounting Value =Learning Progress = Learning Speed
- 13. 2- Hypothesis &Experiments Hypothesis are business model assumptions, especially those related to Value and Growth, which must be tested through experiments with people.
- 14. Two Main Hypothesis Growth(Engine) • Paid • Sticky • Viral Value Minimum Viable Product
- 15. Get Out OfThe Building (Genchi Genbutsu)
- 16. Concept: Actionable Metrics Actionablemetrics, as opposed to vanity metrics, must clearly link cause and effect, so you know the real reason for the results of an experiment. Ideally, metrics are also accessible and auditable
- 17. Concept: Validated Learning Onlypositive changes in actionable metrics can demonstrate a given hypothesis (quantitative validation of learning).
- 18. Josh Doesn’t GetIt • Get Out Of The Building • Metrics: Vanity x Actionable http://vimeo.com/41847900
- 19. 3- Build-Measure-Learn &Pivot As a startup builds a product, it interacts with its customers, generating feedback and data (qualitative and quantitative). This learning influences and reshapes the next set of ideas to be tested. This is the core cycle to steer a startup: Build-Measure-Learn.
- 20. Concept: Minimum ViableProduct The MVP is that version of a new product which allows one to collect the maximum amount of validated learning about customers with the least effort (B-M-L cycle). Designed to test business hypotheses, its goal is to start the learning process, not end it (as opposed to traditional processes).
- 21. Concept: Pivot xPersevere “I am not dumping you, I am just pivoting to another man.” A Pivot is a structured course correction resulting from the invalidation of a fundamental hypothesis about the product, strategy, or engine of growth. Business model and metrics must be revisited, and the B-M-L cycle restarts with new experiments.
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- 23. How Lean isthe Lean Startup? 1.Identify Value (customer) ✔ 2.Value stream mapping ✔ 3.Create Flow ✔ 4.Establish Pull ✔ 5.Seek Perfection ✔
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- 25. Value Stream Map Goal:reduce cycle time
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- 28. Seek Perfection • BuildQuality In • Information Radiators • Continuous Deploy • Andon • 5 Whys • Kaizen
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- 32. “Current globalisation, disruptionand de- regulation forces are shredding jobs in most economies. It is believed that growth in the 21st century will have to come from new ventures. The Lean Startup helps entrepreneurs, both in startups and established companies, to create new businesses faster and with less waste. That could have a profound economic impact.” Creating an Innovation Economy
- 33. Sara Hughes, Download,2005, acrylic on linen, Wallace Trust Collection Richard Sazima newbizco.com.au linkedin.com/in/rsazima