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Widgetbox SWAT Summit Case Study
The document discusses a case study of a music video widget client of Widgetbox, the largest consumer-facing widget platform. The client wanted to accelerate viral growth of its music video widget already on Widgetbox.com. Widgetbox ran a cost-per-installation campaign from June 15-26 using promotion on its site, in other widgets, and on Facebook and Bebo. This led to massive increases in hits, uniques, and subscriptions for the widget, which continued growing virally even after the campaign.
Widgetbox SWAT Summit Case Study
- 1. Widget Campaign CaseStudy Widgetbox Will Price, CEO July 17th 2008
- 2. Who We AreWidgetbox Largest consumer facing widget platform Providing choice to those who want it and reach to those who need it Consumer Solutions Find Widgets Create Widgets Partner Solutions Custom Galleries Advertise With and in Widgets Key Stats (as of 7/8/08) Founded in 2006 , based in SF, and with 25 employees Funded by Sequoia Capital, Hummer Winblad, and NCD Investors 71,500 widgets 3.5 billion widgets served to date 70,000 widget creators 8.7 million subscribers 40 million uniques 960,000 domains 425 million widget views/month
- 3. Market Dynamic Audiencesare distributed Websites are losing relevance Users want to consume content and applications independent of the content’s source Widgets allow both publishers to reach audience and the audience to control where and how to consume How do content creators discover and reach their audience via widgets?
- 4. Widgetbox Business ModelPromote. Distribute. Target. Connect. Content to Audience Three revenue streams Cost per install (CPI) Core revenue driver to date Example widget Cost per thousand (CPM) Example CPM ad Cost Per Click (CPC) Example CPC ad
- 5. Case Study: MusicVideo Widget Client had a Music Video Widget Widget was live on Widgetbox.com for months Client wanted to accelerate viral growth Created a Cost-Per-Installation campaign leveraging: 1. Widgetbox.com Promotion : banners, featured widgets, etc 2. In-Widget Drop Down Unit : promotion in relevant widgets 3. Facebook & Bebo : converted widget into social applications Campaign launched June 15 th and completed June 26 th
- 6. Widget lived onWidgetbox for months Traffic was steady and respectable
- 7. Promotional campaign kickedoff June 15: On Widgetbox.com and through Widgetbox Network Hits: + 40,000% Uniques: +90,000% Subscriptions: +12,000%
- 8. After the campaign:still viral and growing + 50,000%
- 9. After the campaign:still viral and growing Hits: +50,000% Uniques: +110,000% Subscriptions: +8,800%