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![FACTS We spent 119 billion minutes on the internet in Feb 09. [Global Online Media Landscape”, Nielsen, April 2009] UK online shoppers spent £4.6 billion during Christmas 2008. [IMRG Cap Gemini e-Retail Sales Index] Three BARRIERS to USE (from Freshminds – April 2009) No affordable ACCESS to the internet No INTEREST in the content on the internet No KNOWLEDGE of how to get on-line The Internet](https://image.slidesharecdn.com/wiltshireconsortiumrcssocialmediapresentation-100216042130-phpapp01/75/Wiltshire-Consortium-R-Cs-Social-Media-Presentation-4-2048.jpg)
![BUT 25% of adults have never used the internet [ONS 2008] 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] 70% of people over 65 have never used the internet [ONS 08] Our understanding and use of social media is important to help organisations outreach to groups and communities Once connected 17% increase in communication with friends & 14% increase with family [Freshminds, April 09] 25% more confident in finding work [Freshminds, April 2009] The Internet](https://image.slidesharecdn.com/wiltshireconsortiumrcssocialmediapresentation-100216042130-phpapp01/75/Wiltshire-Consortium-R-Cs-Social-Media-Presentation-6-2048.jpg)
![Key Social Media Facts: Twitter A great way to reach a wide, yet targeted audience 10 million people visited Twitter in February 2009 (worldwide); traffic to Twitter in the UK increased by 974% in last year. [ComScore and HitWise] Nearly one-in-five (19%) online adults ages 18 to 24 have used Twitter/similar services, as have 20% of online adults ages 25 to 34. Median age of a Twitter user is 31. Median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40. [Pew Research Center]
People are motivated by learning new things and getting information real-time as it’s developing. [Ann Handley, MarketingProfs, Mashable]](https://image.slidesharecdn.com/wiltshireconsortiumrcssocialmediapresentation-100216042130-phpapp01/75/Wiltshire-Consortium-R-Cs-Social-Media-Presentation-29-2048.jpg)
![10 Ways to use Twitter 1. Networking: find key influencers in your field to follow [http://tweepsearch.com] 2. Knowledge: listen to keep up with latest events in your field [#SocEnt] 3. Research: ask questions to gain insights, ideas, prioritize [@odemagazine] 4. Educating: highlight research, trends, and advances [@casefoundation] 5. Increasing Awareness: share accomplishments, beneficiary stories 6. Filtering: select the best information to ‘retweet’ and save people time [@NetSquared] 7. Events/conferences: increase reach and global participation [#swf09, @socialedge] 8. Fundraising: raise small gifts, create “Epic Change” [ Tweetsgiving, Charity:Water/Twestival] 9. Announcements: post winners of contests, deadlines, milestones, etc. [@changemakers] 10. Friendraising: build loyalty, make personal connections [@lend4health]](https://image.slidesharecdn.com/wiltshireconsortiumrcssocialmediapresentation-100216042130-phpapp01/75/Wiltshire-Consortium-R-Cs-Social-Media-Presentation-30-2048.jpg)
![Thank You www.swict.org.uk [email_address] 01404 813226 cosmicjulie on Twitter, Facebook, Skype and Oovoo](https://image.slidesharecdn.com/wiltshireconsortiumrcssocialmediapresentation-100216042130-phpapp01/75/Wiltshire-Consortium-R-Cs-Social-Media-Presentation-57-2048.jpg)
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Wiltshire Consortium R Cs Social Media Presentation
This document discusses the use of social media by organizations. It provides examples of different social media platforms and how organizations can use them to more efficiently communicate their message, engage supporters, and influence change. While social media allows organizations to reach a global audience for free, it also requires investing time to learn new skills and make social media an organizational habit. The best approach is to select the social media platforms that fit an organization's objectives and audience.
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Wiltshire Consortium R Cs Social Media Presentation
- 1. ICT for SuccessfulOrganisations Social Media Julie Harris COSMIC Regional ICT Champion SW February 2010
- 2. A champion forICT in your region To see local infrastructure support organisations Operate more efficiently in its day to day work Be more effective in its reach and influence Voice, representation, advocacy Signposting sources of help Strategic support Regional ICT Champions
- 3. Materials have beenprepared by a number of the ICT Champions
- 4. FACTS We spent 119 billion minutes on the internet in Feb 09. [Global Online Media Landscape”, Nielsen, April 2009] UK online shoppers spent £4.6 billion during Christmas 2008. [IMRG Cap Gemini e-Retail Sales Index] Three BARRIERS to USE (from Freshminds – April 2009) No affordable ACCESS to the internet No INTEREST in the content on the internet No KNOWLEDGE of how to get on-line The Internet
- 5. Social Media www.youtube.com/watch?v=sIFYPQjYhv8
- 6. BUT 25% ofadults have never used the internet [ONS 2008] 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] 70% of people over 65 have never used the internet [ONS 08] Our understanding and use of social media is important to help organisations outreach to groups and communities Once connected 17% increase in communication with friends & 14% increase with family [Freshminds, April 09] 25% more confident in finding work [Freshminds, April 2009] The Internet
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- 10. Social Media /Networking – the major types What is it Why should you care How it’s being used - for our organisations Impacts / risks How to get there
- 11. 94% had HEARD of New Media or Social Media Of these, 60% had used New Media of some form 70% had used Forums 60% had used Blogs 60% had used Media Storage 60% had used Google Apps 40% had used Wiki’s 20% had used Twitter 10% had used Social Bookmarking
- 12. “ Online applications,platforms and media which aim to facilitate interaction, collaboration and the sharing of content” www.universalmccann.com structured way, communication is free and lateral: anyone can talk to anyone else. The web is creating a culture of working with people not for them. Work is most satisfying and creative when it’s work with people rather than for them.” Charles Leadbetter, March 2009 Some descriptions ... “ In the world of the web the main principle is that you can freely communicate with anyone you need to regardless of title or hierarchy. Even if decisions are made in a hierarchical or
- 13. Old media -Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers
- 14. New media -Web 2.0 . . . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
- 15. Increases speedof communication – no faster way to spread your message than through social networking. Widens message to people/groups that would normally be missed using more traditional methods – ‘viral’ campaigns hugely powerful creating awareness extremely efficiently Deepens to build new and different networks – communities of interest to bounce ideas off and share experiences
- 16. Generate on-line conversationsand awareness about the organisation or campaign, a consensus of opinion or shared learning about ideas Joins together communities who are interested in the similar things, have the same likes or are striving for the same objectives. Commoncraft Video explaining Social Media
- 17. Why social media?Advocacy Awareness Fundraising Inspiring action Influencing change
- 18. New Media solutionsprovide additional ways of delivering/promoting your message. Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place Think of New Media as additional tools in your tool kit.
- 19. Audio - PodcastingA news feed with a media sound file attached that can be picked up by a feed reader. Can be downloaded to portable audio devices (such as MP3 player or ipod) to be listened to on the move. Turns flat written statement into a vibrant personal story Captures background sounds / effects / laughter of the project ‘ Audacity’ – free software for recording and converting to MP3 to load to the web http:// audacity.sourceforge.net / Commoncraft Video explaining Podcasting
- 20. Audio – PodcastDirectory for the Sector Visit
- 21. On-line web logsor journals Used by 65% of active UK internet users, who have created 17.8m blogs A diary detailing events in a periodical fashion. The name is taken from ‘weBLOG’ Keep staff up to date about what individuals are doing To provide a periodic record of what you have been doing to feedback to funders To provide case studies of events and parts of your work Generates evolving conversations as other contribute to the topics you raise Commoncraft Video explaining Blogs
- 22. Online journals -Blogging Visit
- 23. Video Sharing Usedby 84% of active UK Internet Users Upload and share videos that you can take on any digital camera or mobile phone. Once uploaded these can be included on your own website Videos tagged for easy searching by visitors Allows comments and conversations to build about the video content or message Offers many ways to to promote your organisation and its campaigns ... and all for free.
- 24. Video Sharing -YouTube Visit
- 25. Micro-journals Built onthe SMS mobile phone technology Mobile phones are most accessible form of mobile media Allows users to send and read other users' updates which are text-based posts of up to 140 characters in length. Updates displayed on user's profile page and delivered to other users who have signed up to receive them. Can be used to alert masses of people, quickly, efficiently and cheaply – about an event, report or campaign Powerful to ‘ask the (worldwide) audience’ a questions and collate responses – much easier than by email Commoncraft Video explaining Twitter
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- 27. Twitter : Reportsevents AS they happen not AFTER they have happened
- 28. Twitter : Extraeyes and Ears for your cause
- 29. Key Social MediaFacts: Twitter A great way to reach a wide, yet targeted audience 10 million people visited Twitter in February 2009 (worldwide); traffic to Twitter in the UK increased by 974% in last year. [ComScore and HitWise] Nearly one-in-five (19%) online adults ages 18 to 24 have used Twitter/similar services, as have 20% of online adults ages 25 to 34. Median age of a Twitter user is 31. Median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40. [Pew Research Center] People are motivated by learning new things and getting information real-time as it’s developing. [Ann Handley, MarketingProfs, Mashable]
- 30. 10 Ways touse Twitter 1. Networking: find key influencers in your field to follow [http://tweepsearch.com] 2. Knowledge: listen to keep up with latest events in your field [#SocEnt] 3. Research: ask questions to gain insights, ideas, prioritize [@odemagazine] 4. Educating: highlight research, trends, and advances [@casefoundation] 5. Increasing Awareness: share accomplishments, beneficiary stories 6. Filtering: select the best information to ‘retweet’ and save people time [@NetSquared] 7. Events/conferences: increase reach and global participation [#swf09, @socialedge] 8. Fundraising: raise small gifts, create “Epic Change” [ Tweetsgiving, Charity:Water/Twestival] 9. Announcements: post winners of contests, deadlines, milestones, etc. [@changemakers] 10. Friendraising: build loyalty, make personal connections [@lend4health]
- 31. Listening to theweb - Inbound What are other websites saying about your organisation? What are organisations you support saying? What are the relevant stakeholder reports and funding opportunities that are being published RSS enabled feeds automatically can be picked up to be read at your leisure in a feed reader (such as Bloglines or Google Reader) without you having to re-visit each website Content aggregated into a single easily readable interface RSS feeds can be converted for email delivery RSS feeds from others can be embedded in your website
- 32. Listening to theweb - Outbound Tell others what you are doing Easier for supporters (individual and peers) to keep up with your events and news RSS enabled feeds automatically can be picked up to be read at their leisure in a feed reader (such as Bloglines or Google Reader) without them having to re-visit your site RSS feeds can be converted for email delivery Your RSS feed can be embedded into other organisations websites Commoncraft Video explaining RSS
- 33. Listening to theweb – RSS readers
- 34. Image Sharing Usedby 49% of active UK internet users Many contributors to these sites allow you to use their photos free of charge, they usually only ask to be credited. Can be difficult to source good quality photos for websites and publicity, especially without significant cost Build on-line journal of images relating to your project with tags to enable easy searching and commenting by others More striking than a report or case study on paper when presented to funders, trustees and stakeholders Access to photos anywhere so freeing up server space Commoncraft Video explaining Image Sharing
- 35. Image Sharing -Flickr Visit
- 36. Social Networking Usedby 60% of active UK internet users Community websites that link people who share interests and activities or who are interested in exploring the interests and activities of others. They provide various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups and more. Commoncraft Video explaining Social Networking
- 37. Social Networking -Facebook Causes Dog’s Trust Busts For Justice
- 38. Niche networks thatyou can create yourself. Social Networking - Ning Youth Work Online
- 39. Collaborative working Softwarethat allows a disperse groups of people to work collaboratively towards shared aims. Create, edit, and link pages together in a variety of document formats Create collaborative websites - perhaps the most popular example is Wikipedia Share in discussions and meetings on-line Commoncraft Video explaining Wikis Commoncraft Video explaining Google Docs
- 40. Collaborative working -ooVoo Visit
- 41. Collaborative working -Doodle Visit
- 42. Collaborative working -GoogleDocs Visit
- 43. Barack Obama 44th & Current President of the United States of America used New Media solutions to great effect during his election campaign. Facebook Twitter YouTube The first president to be allowed to have a Blackberry whilst in office.
- 44. Access to aGLOBAL audience enabling many voices F R E E!!! (in most cases) Your ideas and messages can be shared & spread very quickly Can take on a creative life of its own Very high profile – the latest ‘buzz’ Portrays the human voice of your organization You want share ideas in progress and let others join in and help It may be messy – so be prepared to deal with this You are already clear in your aims, but open to contributions
- 45. Tracking sites canbe time consuming – so have a clear plan Needs fast internet connection (ADSL / Fibre) – rural issues Can be intimidating if not used to using the internet / technology Fickle – constantly changing ‘current fashionable product’ Impossible to control – groups may take your message and spin it, so it is important to listen to the social networks Be prepared for your organisation to change how it works Looser control on organisation message and authorization - won’t work if your message is written in stone, not electricity Invest time in staff learning new skills and the time to make it an organizational habit
- 46. Which One isRight for your organisation? Blog - informal project progress? Forum - for supporters to discuss? Social Network - build cause awareness? Twitter - short project updates? Video / Photo sharing - our annual report? RSS - what are others saying? A combination of all of these and more! Select those that are right for the organisation
- 47. A combination ?Visit Colalife
- 48. Social media -reflections What ideas do you have for your use? How do you think organisations need to make more of social media? How could the groups you support be more effective in their campaigns by using social media? What gaps are there in supporting them? What was the best idea which came from the session?
- 49. From Boulders toPebbles “ All the new media and cultural organisations, created from now on, will be ‘pebble’ businesses. Google and other more intelligent search engines offer to help us find just the pebble we are looking for. Google will increasingly offer to organize more and more of the unruly beach. Wikipedia is a vast collection of factual pebbles. YouTube is a collection of video pebbles Flickr of photographic pebbles Social networking sites such as Facebook allow us to connect with pebbles who are friends. Twitter … allows people to create collections of lots of really tiny little pebbles.” Charles Leadbetter
- 50. The Social MediaGame Ways to make the organisations you support more … Effective in communication of their message Efficient through use of free online resources Wordpress or Blogger websites Wiki – collaborative development Flickr and Youtube – photo and video capture of events and beneficiaries Conversations with those you help and those who want to support you through blogging and Twitter How social media can help groups you support
- 51. Finding your wayO bjectives - what A udience - who S trategy - pick a path that fits I mplement - match the tool S ustain - measure, adjust
- 52. Finding your Way!Photo: flickr.com/photos/worldwidewandering
- 53. Useful Links &Contacts NAVCA www.navca.org.uk Local Infrastructure Organisations providing general support services may also provide ICT services ICT Champions for ICT answers in a box www.ictchampions.org.uk RuralnetUK www.net-gain.org.uk Capacitybuilders www.improvingsupport.org.uk/ict Knowledgebase www.ictknowledgebase.org.uk
- 54. Useful Links &Contacts AbilityNet www.abilitynet.org.uk IT4Communities www.it4communities.org.uk CTX www.ctxchange.org.uk NCVO ICT www.icthub.org.uk Open Source www.osalt.com Commoncraft http://www.commoncraft.com/
- 55. Round Up Reviewof session – key messages Any Questions?
- 56. Round Up andThanks For More Details About This Workshop Visit: Regional ICT Champions website www.ictchampions.org.uk
- 57. Thank You www.swict.org.uk [email_address] 01404 813226 cosmicjulie on Twitter, Facebook, Skype and Oovoo
Editor's Notes
- #3 ** Background to Regional Champions – 5 mins This presentation has been developed by a group of the regional ICT Champions
- #4 This presentation has been developed by a group of the regional ICT Champions and NAVCA
- #5 Firstly - Background figures to the web from recent surveys Then – barriers that individuals and organisations put up to not using the internet or not going A STEP FURTHER and really exploring the potential of new media / new ideas
- #7 Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas?
- #8 Daunting representation of the size of the social media / social networking internet world Notice also that much of this technology is MOBILE so no longer just something to use on your PC but many other ways to stay connected and networked
- #9 Daunting representation of the size of the social media / social networking internet world
- #11 Invite people to indicate which of these they know and/or have used. Are there any which people don’t know? We will cover each of these in more detail later on
- #14 Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
- #15 Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
- #16 Campaigning is about having a message that you want to communicate. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard.
- #17 Campaigning is about having a message that you want to communicate. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard.
- #19 ‘ Old’ media, such as newspapers and TV, is mainly about other people publishing information using expertise and tools that we can’t afford. ‘New’ media uses more accessible tools such as broadband connections and mobile phones and is creating a more interactive and participative culture. Web 2.0 is not a technical specification but suggests that we have moved on from the first version of the internet i.e. Web 1.0. The nuts and bolts of Web 2.0 make it much easier to produce information, tell stories, share ideas and participate in new communities. It includes new tools such as blogs, forums and wikis and is increasingly referred to as ’social media’. Beyond the jargon it offers new ways to link people together, build networks and sustain virtual communities and publish their own photos, videos and news. So what can it do for you? It could create opportunities for you to develop new services, or may further marginalise the people you work with. Whatever you do it is being used by a wider cross section of the public so it is important that you consider what role it could play in the future development of your services.
- #32 RSS to Email – “Feed My Inbox”
- #33 RSS to Email – “Feed My Inbox”
- #37 Is it wise to use Facebook in our Organisation? It depends what they use it for, but it’s probably an advantage if it helps you stay abreast of current trends and improves your communications. It is easy to see sites such as Facebook, Twitter, Bebo and MySpace as a timewaster. Most people use them on a personal basis, unrelated to their work, and they can easily be seen as a distraction. However social networking sites such as Facebook may be a valuable element in your organisation’s communications or campaigning strategy. They represent a new way of reaching audiences and connecting with people with similar interests. Many charities have set up Facebook groups and use it to share news about their activities and raise money. In terms of using new tools there is rarely a quick win and there is a lot to be said for not being an early adopter. Networks such as this are also very organic in the way they develop, which can challenge the way that you work. On the other hand lots of people are already active, so maybe you’re missing out because you’re not up to date with current thinking? The best way to understand its potential is to be familiar with what it does and how it works. So maybe you - or someone you know - should be using it as well?
- #38 Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
- #43 It may be helpful for a group of people to be able to work together on a document at the same time. They may be drafting a policy together, preparing a grant application or producing guide to services. One option is to save the document with the author’s name and a version number and circulate it by email. Even in small groups documents can get out of sync and take time to work through. An alternative is a wiki, a collaborative web site that allows authorised users to change the content of the pages though the internet, as well as view a history of changes. Alternatively online document services such as Google Documents offer a way of sharing word processing documents or spreadsheets, so that there is just one copy of a document as it evolves. Whatever the choices the tools are becoming easier to use and may well suit organisations of all sizes who have want to help people collaborate.
- #45 New Media is Free (or where a charge is applicable it is low) Your audience is potential every internet connected person on the planet You can post an idea or a ‘message’ and once people discover it and tell their friends about it, and they then tell there friends the dissemination of information becomes exponential. Also some one will come across your idea, and may see a way of getting the message across better, or how they can adapt it to make a difference in their locale. Every one is talking about new media! It’s the big ‘buzz’ which in itself
- #46 If you are not a regular user of PC technology and/or the Internet in general it can appear very daunting. However with New Media being Web Based it means that more people can use the same applications regardless of operating system or browser. Have a clear plan of what you want to use NM for. Otherwise you can find your are spending more time playing with the ‘technology’ than actually using it! It may have been a great idea for you to create a page on Bebo at the start of a campaign but in fact Facebook may be social networking site of choice for your audience when you come to launch * this needs to be tempered by saying its not quite as fickle as fashion, WAGS, and who gets in Hello mag!
- #47 A charity with a message for teenagers could use Bebo, for older teenagers MySpace (where the average user is female and aged 21) 4, but for University leavers or activists in their mid 20’s Facebook would be more appropriate. An organisation with a more mature audience may choose a blog that accepted (moderated) comments or for users to collaborate thoughts in a wiki. Due to the rise of Web 2.0 technologies, websites such as Facebook, Myspace and YouTube have transformed the web from being perceived primarily as a content delivery tool, into an exciting communications platform. This innovation is changing the way that we use the Web, and inevitably organisations are looking to leverage these developments to help them engage with their customers in new and interesting ways.
- #48 Many third sector organisations exist to campaign on a particular cause. Whether it’s for something in your local community or tackling problems on a global scale ICT can help make your voice louder. Examples include Raise awareness of your cause using websites, newsletters and email; Use social networking sites such as Facebook or Twitter to connect with and recruit supporters; Ask for help and share your expertise through email discussion lists and online forums; Use websites, email, text messaging, newsletters and flyers to share news and information; Organise your key activists through email and shared spaces such as Google Documents; Use email to lobby and influence decision-makers; Use video to reach new audiences and encourage supporters to share their stories.
- #49 Encourage people to take ideas covered so far and link them back to their own development worker roles – which bits did they really feel would be beneficial to organisations? Where are there further learning needs? Which bits did they feel do not apply? General reflections? How does using social media apply during the recession? What advantages can it bring? What disadvantages? This seems very positive, but the decision to deploy a Web 2.0 enhancement on your site should be guided by the same straightforward marketing and communications questions that shape any project that has customers at its heart. Exercise – Return to ‘Happy to Help’ – what ideas would you provide to them in order to improve their plans for the year ahead?
- #51 How can Social Media help organisation be more effective
- #54 Useful Links Not by any means an exhaustive list enough to get you started in terms first stage sign posting, if unable to help directly, you should be sign posted on to organisations that are able to help and advise further.
- #55 Highlight what is out there Explain briefly the roles of Champions/Consortia The concept of Circuit Rider and ICT Development Workers The role that Providers of Infrastructure Support Services can play The role that volunteers can play – including it4communities Talk about the HELP CARD REFERENCE KITS The help that is available from the Private Sector it is not all bad We will return to the sources of help at the end of the session – please feel free to add your own experiences as we go through the day – good local sources of support? Recommendations from your work with other organisations and businesses?
- #57 Thanks & To Find Out More