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Winning Webinar Strategies for Growing Your Small Business
The document provides strategies for small businesses to effectively promote webinars, emphasizing the importance of targeting the right audience through social media and engaging content. Key tactics include using influencers, employee advocacy, smarter advertising, and encouraging social interaction during the webinars. The presentation also highlights the significance of content repurposing and continual promotion to maximize outreach and engagement.
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Winning Webinar Strategies for Growing Your Small Business
- 1. web conferencing forsmall business Winning Webinar Strategies for Small Business Presented by: Guest speakers: John Jantsch, founder of Duct Tape Marketing Nicole Kroese, VP Marketing & Partnerships, Likeable Local
- 2. The funnel is broken “Whenit comes to lead and referral generation, a happy customer is the best tool.”
- 5. Revenue Department! OutcomeDeparment The Marketing and Sales Hourglass
- 6. The Marketing HourglassTM ©Duct Tape Marketing – all rights reserved • Message, ads, referrals, networking, earned mediaKnow • Website, blog content, social media, podcast, articles, toolsLike • SEO, webinars, marketing materials, white papers, self-serveTrust • Workshops, evaluations, demo, DIY training, starter, freemiumTry • Service team, new customer kitBuy • Post project review, cross selling, customer eventsRepeat • Champion events, partner intros, peer2peer roundtablesRefer © Duct Tape Marketing – all rights reserved
- 7. Content guides thejourney • Know • Like • Trust • Try • Buy • Repeat • Refer
- 8. Content powers thejourney Awareness Trust Education Engagement Conversion Referral Blog posts Events Advertising How to Reviews Testimonials Articles eBooks Demos Workshops FAQs Case studies Interviews Contests OPC Peers Trials Personalization
- 9. Web meetings forevery stage • Know • Like • Trust • Try • Buy • Repeat • Refer
- 10. Content for awareness •How to processes • Product reviews • Industry trends
- 11. Content for trustbuilding • How to content • Behind the scenes • Solution spotlight • Community archive
- 12. Content for education •Demonstrations • Ongoing series • Guests presenters
- 13. Content for engagement •Customer interviews • Peer to peer discussion • Q and A Sessions
- 14. Content for conversion •Case study • Strategy session • Proof of concept • Paid workshop
- 15. Content for customerexperience • Orientation • Training • Status reports • Results reviews
- 16. Content for referrals •Host a guest • Host an event • Get invited • Partner intros
- 17. Reach out andconnect! ducttapemarketing.com Duct Tape Marketing Consultant Network Duct Tape Marketing System and Community
- 18. #WinningWebinars PRESENTED BY NicoleKroese VP, Marketing and Partnerships Likeable Local [email protected] #WinningWebinars | @nicolekroese
- 19. The key tosuccessfully promoting your webinar is… Getting it in front of your target audience in a scaleable fashion! #WinningWebinars | @nicolekroese
- 20. First, ask yourself,“Where are my prospects hanging out?” Psst: I bet they are on social media… #WinningWebinars | @nicolekroese
- 21. You Guessed It…They’reOn Social! American social media users spend on average 2.7 hours per day on social media. That’s 28% of all social activity! 56% of the population goes to Facebook more than once a day, 29% for Twitter, 14% for LinkedIn Businesses that use Facebook have increased sales by 75% 23% of Facebook users check their account at least 5x per day Source: Adweek, Mashable, Hubspot, Culture and Youth #WinningWebinars | @nicolekroese
- 22. 5 Ways ToPromote Your Webinar on Social 2. Utilize Influencers 4. Advertise Smarter 3. Utilize Employees 6. Repurpose Content 1. Create Buzz with Content 5. Social Interaction During Webinar #WinningWebinars | @nicolekroese
- 23. 1. Create Buzzwith Content Create clear, exciting social messaging! Use Blog posts, Great CTA’s, & Hashtags Get your audience pumped! Try countdowns & feature speakers/authors. #WinningWebinars | @nicolekroese
- 24. Blog Posts Write ateaser blog to promote your webinar! #WinningWebinars | @nicolekroese
- 25. Calls-To-Action Include CTA’s withinall content to make it easily shareable #WinningWebinars | @nicolekroese
- 26. #Hashtags o Hashtags =trackable keywords! o Hashtags let your tweets become part of larger conversations to gain more visibility #WinningWebinars | @nicolekroese
- 27. Get Your AudiencePumped! With countdowns and posts about your speakers! #WinningWebinars | @nicolekroese
- 28. 2. Utilize Influencers Pickinfluential thought leaders in your industry Ask yourself: • “Do they have a big newsletter list? “ • “Do they have a huge social following?” A good partner = doubled promotion and visibility! #WinningWebinars | @nicolekroese
- 29. Create Twitter Liststo Keep Up with Influencers #WinningWebinars | @nicolekroese
- 30. Co-Brand Content WhenAppropriate! #WinningWebinars | @nicolekroese
- 31. 3. Tap IntoYour Employees • Encourage sharing on Facebook, Twitter, & LinkedIn. • If your content is great, your employees should be happy to share! • Make it easy to share with tools like and #WinningWebinars | @nicolekroese
- 32. • Social advertisingis one of the most effective & affordable marketing tools for small businesses 4. Advertise Smarter “US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018” -Business Insider #WinningWebinars | @nicolekroese
- 33. 3 Pillars OfSucceeding With Ads Set Goals Reach The Right People Scale Smarter #WinningWebinars | @nicolekroese
- 34. Set Goals! "People withgoals succeed because they know where they're going." -Earl Nightingale #WinningWebinars | @nicolekroese
- 35. Make S.M.A.R.T. Goals Specific Measureable Attainable Relevant TimeBound #WinningWebinars | @nicolekroese
- 36.
- 37. Reach The RightPeople Create an audience to reach who matters to you most! • Create custom audiences • Lookalike audiences • Saved target groups Make audiences based on industry, income, job title, location, age, gender, interests, and more! #WinningWebinars | @nicolekroese
- 38. Track &report regularly Double down on what is working You may be sick of your Ad, your prospects aren’t! Adapt to current trends Always-be-optimizing Scale Smarter #WinningWebinars | @nicolekroese
- 39. A few moreAd tips… Ad Copy Rules of Thumb: 1. Be Clear and Concise 2. Keep Your Objective in Mind 3. Always Be Helping Don’t forget to optimize your visuals for mobile, too! Be creative. Be unique. Be Visual. Visual content is consumed most directly on social media #WinningWebinars | @nicolekroese
- 40. 5. Social InteractionDuring Webinar 1. Live Tweet • Registrants should know to live tweet and use the hashtag created • Have an employee tweet along with the webinar • Create a competition on Twitter and offer a prize to the winner • ALWAYS respond to tweeting participants #WinningWebinars | @nicolekroese
- 41. 2. Live Stream •Live stream your webinar while it is in session to can an even larger audience! #WinningWebinars | @nicolekroese
- 42. 6. Repurpose Content Don’t be afraid to repeat great content! #WinningWebinars | @nicolekroese
- 43. Recycling Content Works! #WinningWebinars| @nicolekroese
- 44. From Ebook ToWebinar #WinningWebinars | @nicolekroese
- 45. From Webinar TweetsTo Blog Post #WinningWebinars | @nicolekroese
- 46. Post Your Webinarto SlideShare Be sure your slides get high traffic early! #WinningWebinars | @nicolekroese
- 47. Don’t forget aboutcontinual promotion… • Even after the launch, continue creating buzz! – Recap the initiative in a blog post – Encourage your audience & employees to keep sharing the content! #WinningWebinars | @nicolekroese
- 48. HOW CAN LIKEABLE HELP? #WinningWebinars |@nicolekroese
- 49. Likeable Hub Use thousandsof content ideas at your fingertips and preplan your posts for the most effective times #WinningWebinars | @nicolekroese
- 50. TURBOPOST ™ Technology Strategically RepeatedTweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach! #WinningWebinars | @nicolekroese
- 51. Likeable Hub Site #WinningWebinars| @nicolekroese
- 52. WANT TO LEARN MORE? •Special promo! $200 off Likeable Hub Expert of Pro! -Visit LikeableDemo.com to learn more & redeem before August 31st or call 212-359-4347 -Mention #AnyMeeting • Try Likeable Hub VIP for free @ LikeableHub.com #WinningWebinars | @nicolekroese
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- 54. web conferencing forsmall business Winning Webinar Strategies for Small Business Presented by: Q & A
- 55. “Winning Webinar Strategies”Contest for details see our blog at blog.anymeeting.com Winner Runner Up
- 56. web conferencing forsmall business Winning Webinar Strategies for Small Business Presented by: Thanks!