Martin Davidson, profile picture
Uploaded byMartin Davidson
3,561 views

W+K, Miller High Life Creative Brief

Advertising agency Wieden+Kennedy's exceptionally well-written creative brief for Miller High Life. Insightful+Inspired. Courtesy of Sarah Thompson (now CEO, Droga5).

W+K, Miller High Life Creative Brief

More Related Content

PDF
Bbh creative brief doc emma cookson
byDosage
 
PDF
Martin Weigel- How to (not) FAIL
byIvan Chernopyatko
 
PDF
Creative Planning @ Miami Ad School
byThe Planning Lab
 
PDF
Bbh creative brief doc
byDosage
 
PDF
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
bySytse Kooistra
 
PDF
What is Comms Planning?
byVCU Brandcenter
 
PDF
Inspiring Creativity
byDaniele Fiandaca
 
PDF
Consumers insights
byMitya Voskresensky
 
Bbh creative brief doc emma cookson
byDosage
 
Martin Weigel- How to (not) FAIL
byIvan Chernopyatko
 
Creative Planning @ Miami Ad School
byThe Planning Lab
 
Bbh creative brief doc
byDosage
 
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
bySytse Kooistra
 
What is Comms Planning?
byVCU Brandcenter
 
Inspiring Creativity
byDaniele Fiandaca
 
Consumers insights
byMitya Voskresensky
 

What's hot

PDF
Telling Stories With Data
byTom Morton
 
PDF
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
byEuroRSCGMoscow
 
PDF
FAN OUT: Netflix Digital Strategy
byPatrick Meehan
 
PDF
What is Comms Planning?
byJulian Cole
 
PDF
Tbwa speech
byPeterson Tran
 
PPTX
Strategic Planning & the Importance of Consumer insights
byKaren Saba
 
PDF
60 Min Brand Strategist NEW
byIdris Mootee
 
PDF
Julian Cole - How to measure digital campaigns
byMitya Voskresensky
 
PDF
How to write a killer agency creative brief
byDavid Bell
 
PDF
Top 10 Planning Departments in Advertising Shortlist
byJulian Cole
 
PDF
50 planners to watch in 2014 - The Planning Salon
byJulian Cole
 
KEY
What is a great digital creative brief
byJulian Cole
 
PPTX
AD 216: Lecture 1
byGina Asaro-Collura
 
PDF
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
byMichael Goldstein
 
PPS
Zag brand strategy
byjohnecooper
 
PDF
Steal This Idea: Brand Messaging
byLiquid Agency
 
PPT
Creative Brief Workshop
byMr President
 
PDF
Strategic Planning Cheats
byAndreas Krasser
 
PDF
planning at a glance
byNick Smatt
 
PDF
Planning Hype - Engineering hype before a product launch
byJulian Cole
 
Telling Stories With Data
byTom Morton
 
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
byEuroRSCGMoscow
 
FAN OUT: Netflix Digital Strategy
byPatrick Meehan
 
What is Comms Planning?
byJulian Cole
 
Tbwa speech
byPeterson Tran
 
Strategic Planning & the Importance of Consumer insights
byKaren Saba
 
60 Min Brand Strategist NEW
byIdris Mootee
 
Julian Cole - How to measure digital campaigns
byMitya Voskresensky
 
How to write a killer agency creative brief
byDavid Bell
 
Top 10 Planning Departments in Advertising Shortlist
byJulian Cole
 
50 planners to watch in 2014 - The Planning Salon
byJulian Cole
 
What is a great digital creative brief
byJulian Cole
 
AD 216: Lecture 1
byGina Asaro-Collura
 
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
byMichael Goldstein
 
Zag brand strategy
byjohnecooper
 
Steal This Idea: Brand Messaging
byLiquid Agency
 
Creative Brief Workshop
byMr President
 
Strategic Planning Cheats
byAndreas Krasser
 
planning at a glance
byNick Smatt
 
Planning Hype - Engineering hype before a product launch
byJulian Cole
 

Recently uploaded

PDF
Technical SEO Nightmares with React Client-side Web Apps – Brighton SEO Octob...
bydepalmasimone328
 
PPTX
14 - Qdos 120 Webinar Training una herramienta
byAlejandroOdio
 
PDF
Freelance-Digital-Marketer-in-2025-Your-Path-to-Freedom-and-Success
bysv7691270
 
PDF
🥳 BUKTI KEMENANGAN HARI INI SELASA 21 OKTOBER 2025 🥰
byGRAB
 
PDF
🥳 GAME GACOR HARI INI SENIN 20 OKTOBER 2025 🥰
byGRAB
 
PDF
11 Place To Buy, Verified Remitly. Accounts in 2025-26.pdf
bygfuhfhj506
 
PDF
The New Currency of Attention: 2026 Research to Win Consumer Focus | Amsive
byAmsive
 
PDF
The Power in Play - Gaming's Role in Belonging and Identity - Livewire
byLivewire
 
PDF
Best 10 Places to Buy Verified PayPal Accounts (Old & New) in 2025.pdf
byGetpvait
 
PDF
🥳 BUKTI KEMENANGAN HARI INI MINGGU 19 OKTOBER 2025 🥰
byGRAB
 
PDF
Boat Brand audit From Best Digital Marketing Consultant In Malappuram
byAbdullahi Shibli
 
PDF
The New B2B Buyer’s Journey | Accord Tech Solutions
byAccord Tech Solutions
 
PPTX
9 Key insights: the future of marketing with genetic-based consumer targeting
byReversed Out Creative
 
PDF
Global Micro-LED Display Market Set to Revolutionize Next-Generation Display ...
byMayraLee1
 
PDF
Marketing Cloud Next: Onto the Frontier - Session 6: Agentforce
byNext Frontier Marketer
 
PDF
From 50,000 GSC Keywords to 247 Actionable Tasks: The Architecture Most SEO T...
byChristopher Helm
 
PDF
United States (U.S.) E-commerce Strategic Outlook - 2024
byPerry Cao
 
PDF
Demandbase October User Group: Introducing JourneyIQ.pdf
bysbenoit2
 
PDF
🥳 GAME GACOR HARI INI SABTU 25 OKTOBER 2025 🥰
byGRAB
 
PDF
binanceitsroleinthecryptoecosystem-191119132408 (1).pdf
byabdirashidovzaynulla
 
Technical SEO Nightmares with React Client-side Web Apps – Brighton SEO Octob...
bydepalmasimone328
 
14 - Qdos 120 Webinar Training una herramienta
byAlejandroOdio
 
Freelance-Digital-Marketer-in-2025-Your-Path-to-Freedom-and-Success
bysv7691270
 
🥳 BUKTI KEMENANGAN HARI INI SELASA 21 OKTOBER 2025 🥰
byGRAB
 
🥳 GAME GACOR HARI INI SENIN 20 OKTOBER 2025 🥰
byGRAB
 
11 Place To Buy, Verified Remitly. Accounts in 2025-26.pdf
bygfuhfhj506
 
The New Currency of Attention: 2026 Research to Win Consumer Focus | Amsive
byAmsive
 
The Power in Play - Gaming's Role in Belonging and Identity - Livewire
byLivewire
 
Best 10 Places to Buy Verified PayPal Accounts (Old & New) in 2025.pdf
byGetpvait
 
🥳 BUKTI KEMENANGAN HARI INI MINGGU 19 OKTOBER 2025 🥰
byGRAB
 
Boat Brand audit From Best Digital Marketing Consultant In Malappuram
byAbdullahi Shibli
 
The New B2B Buyer’s Journey | Accord Tech Solutions
byAccord Tech Solutions
 
9 Key insights: the future of marketing with genetic-based consumer targeting
byReversed Out Creative
 
Global Micro-LED Display Market Set to Revolutionize Next-Generation Display ...
byMayraLee1
 
Marketing Cloud Next: Onto the Frontier - Session 6: Agentforce
byNext Frontier Marketer
 
From 50,000 GSC Keywords to 247 Actionable Tasks: The Architecture Most SEO T...
byChristopher Helm
 
United States (U.S.) E-commerce Strategic Outlook - 2024
byPerry Cao
 
Demandbase October User Group: Introducing JourneyIQ.pdf
bysbenoit2
 
🥳 GAME GACOR HARI INI SABTU 25 OKTOBER 2025 🥰
byGRAB
 
binanceitsroleinthecryptoecosystem-191119132408 (1).pdf
byabdirashidovzaynulla