![“[WordPress agencies] often have
the talent, but aren't pulling
together the non-development
skills that make clients
comfortable spending the big
bucks.”
– M AT T M U L L E N W E G](https://image.slidesharecdn.com/next10yearsfin-140121051936-phpapp02/75/WordPress-Agencies-Facing-Challenges-for-the-Next-10-Years-23-2048.jpg)
Uploaded bySara Rosso
WordPress Agencies: Facing Challenges for the Next 10 Years
The document discusses the challenges facing WordPress agencies over the next decade, emphasizing the need for agencies to adapt to the growing enterprise market and focus on client partnerships. It highlights strategies for growth, including acquiring talent and enhancing project management, while also underscoring the importance of being active in the WordPress community. Overall, it calls for agencies to leverage their skills beyond development to attract larger clients and improve their service offerings.
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WordPress Agencies: Facing Challenges for the Next 10 Years
- 1. W O RD P R E S S AG E N C I E S : FAC I N G C H A L L E N G E S F O R T H E NEXT 10 YEARS SARA @ROSSO, AUTOMATTIC W O R D C A M P PA R I S 2 0 1 4
- 2.
- 3. 21.2% of the top10 million websites
- 6.
- 7. 16% and growing ! LargeBusiness or Enterprise Clients 2013 WordPress survey
- 8. “I want tosee more large WordPress consultancies in the future.”
- 9. W H ATE N T E R P R I S E S WA N T
- 10. “Enterprises love enterprises.” –JAKE GOLDMAN, 10UP
- 11. THINK LIKE AN ENTERPRISEAT ANY SIZE
- 12. ENTERPRISE SOLUTIONS • Pricing •Breadth of services • Robustness of team • Ongoing support • Risk tolerance
- 13.
- 14. “How do youplan for the future while you hunt for your next meal?” – NICK GERNERT A U T O M AT T I C , F O R M E R LY V O C E C O M M U N I C AT I O N S
- 15. GROWING • Always beinterviewing • Try before you hire • Distributed == Find talent anywhere • Network inside the WP community
- 16. “To build thekind of sites we wanted, for the kind of clients we wanted, we needed to put together a team of specialists.” – SIMON DICKSON, CODE FOR THE PEOPLE
- 17. “Keep a client.Make a partnership.” – PA U L M A I O R A N A V P M E D I A S E R V I C E S , A U T O M AT T I C
- 18.
- 19. PARTNER • Other WordPressfirms • Subcontract for overflow or special services • Larger, non-WordPress specialist firms • Beyond code
- 20.
- 21. ACQUIRE • Engineering talent •Products and plugins • Client base
- 22.
- 23. “[WordPress agencies] oftenhave the talent, but aren't pulling together the non-development skills that make clients comfortable spending the big bucks.” – M AT T M U L L E N W E G
- 24. PROJECT MANAGEMENT • ManagingExpectations • Proactive Communication & Planning • Timelines & Dependencies • Resource Management • Contingency Plans
- 25. MAKE YOUR CODEBETTER
- 26. “Code reviews servetwo purposes: to improve your code’s quality, and to learn from each other.” – MO JANGDA, WORDPRESS.COM VIP
- 27.
- 28.
- 29. “Every line ofcode we ship has at least one extra set of eyes on it. It's not supervisory, it's peer review, which fosters collaboration.” –AUSTIN SMITH, ALLEY INTERACTIVE
- 30. CODE REVIEW APPROACHES •Gatekeeper • Peer review • Review by committee • Pair coding
- 31.
- 32. LEARN • Codex • .orgHandbooks • WordPress.tv
- 33.
- 34. TELL YOUR CODE’SSTORY
- 35. TELLING YOUR CODE’SSTORY • Development approach & coding decisions • Server or architecture setup & modifications • Modifications of or forking .org plugins • Development workflows
- 36. TELL YOUR CLIENT’SSTORIES
- 37. TELLING THE CLIENT’S STORY • Editorialand administrator tools • Publishing workflows • Business use cases • Budgets and cost savings • Results
- 39. “More WordPress agenciesneed to wake up to the power of being part of the WP community.” – T O M W I L L M O T, H U M A N M A D E
- 40. BE IN THECOMMUNITY Flickr: Heisenbergmedia
- 41. BE IN THECOMMUNITY • WordCamps, Meetups, Hack Days • Present, Sponsor, Participate, Host • Release Code & Plugins to .org • Beta test new releases
- 42.
- 43. CONTRIBUTE TO CORE • Make WordPress •Core, UI, Mobile, Accessibility • .org-dedicated Resources • Documentation and Translation • Support
- 44.
- 45. THANKS! (We’re hiring!) @Automattic automattic.com/jobs @WordPressVIPvip.wordpress.com Sara @Rosso sararosso.com VIP Global Services Manager Automattic / WordPress.com