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WordPress: Rules of Engagement #wcphx
The document discusses the importance of social media for engagement and marketing, emphasizing that a strong online presence can enhance brand awareness. It highlights statistical trends in social media usage, effective content strategies, and various tools and plugins available for optimizing social media interactions. The content encourages marketers to focus on user engagement and to leverage analytics for improving their social media strategies.
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WordPress: Rules of Engagement #wcphx
- 1. @djash10says Taking Questions ViaTwitter @djash10says @djash10says #wcphx
- 2. www.HipsterStyle.com © 2014 CompanynamePowerPoint Business Theme. All Rights Reserved. 1. Whyutilize SocialMedia 1. How to engage YourAudience 1. Whatto use to make engagementeasier Rules of Engagement rdoW r P e s s
- 3. People, too oftenbelieve that a website is like a field of dreams. Just because you build it, it does not mean that “they” will come. Why is Social Engagement Important? WordPress is particularly good for content. Social Media drives content for WordPress. You must use content to engage your audience in order to grow and keep a strong following for your brand.
- 4. Why to UtilizeSocial Social
- 5. Social Media Is some ofthe best free marketing that a person or smallbusinesscouldutilize. Billionsofpeople are onlineand using SocialMediato stay current andinfluence their decisionmaking when it comes to everything from politics topurchases. rbun m e s
- 6. 7.395 Bil 3.42 Bil 2.31 Bil 1.96Bil Total Population Urbanisation:54% Outof 7.3 Billion people on the planet, 3.4 Billion are on the Internet and 2.4 Billion are using social media. Billions of people arevoluntarily part of a viable target market. THE DETAILS Active SocialMediaUsers Penetration:31% Internet Users Penetration:46% Active MobileSocialUsers Penetration:27% Global Perspective
- 7. 25% 30% 25% 20% 16 to 2425 to 34 35 to 44 45+ Facebook usage based on age Facebookwill alwayslead in engagement Facebook 37% 33% 20% 10% 16 to 24 25 to 34 35 to 44 45+ Instagram usage based on age The pictureplatformwill hold ayoungerfanbase Instagram Twitter usage based on age Thereisastandoutdemographic thatdisplaysprimary ageon theplatform Social Media Use In ordertoutilizesocialmedia effectively, youhavetofindyourtargetmarket.Whilethis canbechallenging, itis notan insurmountabletask.Whenlookingattargetaudiences,wemustbegin withwhois using social media. Let’slookat the numbers. 28% 37% 25% 10% 16 to 24 25 to 34 35 to 44 45+ Based on Demographic Twitter
- 8. +10%+10% +17% Growth inthe number of active Internet Users +332 Million Growth in the number of active social media users +219 Million Growth in Social Use Annualtrends for SocialMedia use. These numbers show growth since 2015. Growth in the number of active mobile social users +283 Million
- 9. Twitter Snapchat InstagtamPinterest Tumblr LinkedIn Facebook 310 300 100 500 150 550 Active Users Globalmonthly active users for top social mediaplatforms. 2016, Millions 1,650 The “social” in social media means engagement or active participation in mutual interaction between you and other users belonging to the same social media sphere where you’re operating. 88% of people do not want to interact with brands, so when you do, make it as satisfyingaspossible.
- 10. 88.2% ofU.S.Companies willuse Social Networks for marketing purposes inside of 2016. This number is estimatedto reach 89.4% by 2017. 64% of Marketers said that increasing audience engagementwas crucial to their social media strategy. Digital Marketers should come to realize that Social Media Marketing all boils down to the basics of why social media networks were created in the first place – to provide a platform where people can interact with other people. These people are brought together through a a particular point of engagement which is usually published content in the form of a picture, video, orarticle. BreakingIt Down What It All Means Outof 7.3 Billion people on theplanet, 3.4 Billion are usingthe internet.Within that 3.4 Billion, about 2.4 Billion are active on Social Media. From what we’ve seen, Facebook is dominatingwith 1,650 Millions active monthlyusers. 10yrs ago only 7% of the American population used Social Media. That number has not grown to 65%.
- 11. How to pickthe right otlp a f r m
- 12. Best Engagement Platforms Inorderto meaningfully compare socialplatforms’ engagement levels One must always compare how effectiveeach social platform is at driving attentionon a per-user basis. While Snapchat’s monthly active user base is estimated to be slightly smaller thanTwitter, thephotosharing app is 5x more effectiveat engagingusers.
- 13. 50 24 27 13 25 25 23 24 22 20 13 23 24 30 23 12 30 25 35 43 Facebook Instagram Twitter Linkedin Google+ Less Often WeeklyDaily >Once Daily Facebook Leading the way with greatest numberofusers logging in on a daily basis Instagram Rapidly growing platform only utilizing an image feed. Twitter Coming in 2nd behind Facebook’s daily login rate. LinkedIn Will usuallyhave a smaller daily log in rate just because it isnt require for the platform. Google+ Thesocial indexer: Anything publicly posted togoogle+ is indexed in google search results. SEO!! Frequency of Access
- 14. As Percentage ofBrands or Followers User Interactions with Brand Posts Tweets withmorethan3 hashtagsget 17% less engagement. Twitter Brand Engagement Facebookpostswith lessthan 250charactersget 60% more engagement. Facebook Brand Engagement Imagesoutperformall postsby almost150%. Instagram Brand Engagement Likelihood of Engagement At some point, Brands will have to the realize that consumers aren’t contacting customer support because they want to talk to us. Make the point of contact as painless and satisfying for the customer aspossible will only increase the chances of creating a future brand advocate. 4.21% 0.07% 0.03%
- 15. Instagram TwitterFacebook Facebook Engagementrates on Thursdays and Fridays are 18% higher than the other days of the work week.. Post engagement rates on facebook are 75% higherwithinthe first 5 hours.. Tweets with1-2 hashtags get 21% higheraverage anagement than those withnone. 64% of Marketers said that increasing audience engagement was crucial for thir social media marketing strategy. The Basics… While, I don’t want to take away from the importance of the active user population of a social media platform, a more forcused metric would be to look at the liklihood of engagement.
- 16. Follower Loyalty 53%of Americanswhofollowbrandsinsocialmedia aremorel loyalto thosebrands. 87%of therecognition programsatcompaniestoday focusontenure, wherepeopleget rewardedfor simply stickingaround.Rewardloyaltyonsocial media.53 %
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- 18. Tell Your Story Curate Contentfrom other users. Hashtags Help users to easilysearchsocial networks for specifiedareasof interest. Promote Your Brand’s Enthusiasts. Turn them into Brand Advocates. Timing Is Everything. Postingat the wrong time can hurt engagement.
- 19. Curated content showsyour audience that you don’t mind sharing content you haven’t created yourself aslong asit’shelpful tothem. This isanother excellentwayto bolster brand trust.Engagementgoes both ways.Shre thecontent of your followers, consumers and other companies,and letthem know thatyou have done so by taggingthem. Curate Content Planning Curating Posting Whenyoucuratecontent,makesurethatyoutag the originalwritiers. Curatedcontentis a greatwayto providehigh qualitycontentfromothersourcestoyourfollowers. . You alwayswant to be sure that the content that you are sharing is relevant to your brand.
- 20. 60% 18% higher towardtheend of the work day Highercloser to weekends thanany other weekday. The Facebook post engagement rate is Social media engagementis Post a pieceof content on a certain Social network at the wrong time and no one will see it, wich hurts your engagement. There are a lot of social media tools out there that help you figure out the best timetopostcontent.Tweriodwil analyzeyourtweetsandthetweetsofyourfollowersin ordertofigureoutwhattimeyourtweetswillreach thelargest audience. Timing Is Everything
- 21. 88% Of people donot want to interact with brands on social media. 17% Of users complain about a brand on social media. 37 min Thetime Americans spend on social media a day. 80% Of marketersshared 3rd party content in orrder to improve company visibility People mentioned in a curated post are likely to comment with their thanks. The more people tagged, the more comments there will be to get the conversation going on your page. Promote your Enthusiasts Shareyour followers content. Hold Contests for loyal followers that promote your brand. Define here you will cureate the content. Will you use a social netowkr ora dedicated content hub from a company. Determine what types of content you will create.Will you curate elements of blog posts such as inforgraphics, charts, and quotes. Define howyou will reach out to the people from whom you curate content.
- 22. A goodHashtagis memorable,uniqueand relevant toyour campaign. Try not touse morethan 2hashtagsper post. Hashtags Hashtags help users to easily search social networks like Twitter, Facebook, Instagram , Google+ for specifies areas of interest. Theyare a great way to start and join a conversation. f b Researchthe hashtagbefore youuse it. Usinghashtagsisan incredible waytoboost socialmedia enagagement. Hashtags identify the subject of your content, making it easier to find for Twitter users who aren’t followers but are searching for similar subjects. g j
- 23. Ask Questions Creatively:Zomato – a restaurant finding app- instead of asking, whats your favorite dish, they incorporated a picture and instead asked, “Which one areyou??”Theimagedepictedseveral sifferentfoodiepersonas.01 OrganizeUniqueContests:Hold contestswhereusershavetofollowyourbrandon socialmediaandcreatea postrelevanttoyourbrandorcurrentcampaign. 02 Share someone else’s content and tag them: When you sharecontentandtagtheauthor,theyaremorelikely tocommentonthepostandstartaconversationon yourpage.03 Encourage user Generated Content: An excellent way to get people talking about yout brand. Get users to create content relevant to your brand. Easiest to execute asa contest. Connectwith a social cause:Evenifthecuasedoesn’tdirectlyrelatetoyourbrand,it canstill enhanceyourengagement. Plus,itsjusta nicething todo. Post About CurrentEvents:Being topicalalwaysbringsfresh traffictoyourpage,whetherit’scentered onaholiday,eventorlive show.. 04 05 06 Ways To Engage As always, schedule your psts at high traffic times on socal media.. In knowing that certain platforms will yield high user engagement on your posts. Studies show that the less people want to be at work, the more they’re on facebook and other social media platforms. That means early afternoon and later in the work/school week..
- 24. What To Use nglpu i s
- 25.
- 26. Plugin APIs aremade up of API Hooks, also known as Filters and actions, used by WordPress to set your plugin at runtime.. PluginAPIs TheTheme Modification API consists of all functions and hooks that are part of the WordPress API related to the use of Theme modification values.These functions can be used by theme authors to save modifications to theit themes as WordPress options. ThemeMod APIs The Database API is made up of 3 others: Options, Transients, Metadata. Together they form what might be called the WordPress Database API, which is the plugin/theme/add-on interface created by the entire WordPress project in respect to access data as named values stored in the database layer. DatabaseAPIs This API allows developers to customizeand add controls to the Appearance/Customize admin screen. CustomThemeAPIs Don’t Fear the API
- 27. Content Curators WP RSSAggregator A fantasticplugin forRSSimportingand autoblogging.A great waytopostandshare contentfromothers. MyCurator This plugin hasgreatfeaturesthathelp toimport qualitycontentthatis relevant toyourbrand. WP Pipes This plugin providesa streamlinedwayto import RSS,autoblog andautoposttosocial media. Storify Whenusedcorrectly,Storifyis aninnovativeway tonotonlybring storiestolife, buttoalsoshare contentfromothersin originalposts.
- 28. Juicer Use this pluginto display and organize your posts form various social media platforms. Twine Social Creates a full page wall of all social media posts on yourwebsite. Miappi This plugin allows your to display social media feeds and hashtag content in one widget. ShareSpring Utilizes a full page for social media posts. Self Aggregators
- 29. MARKETING ELEMENTS Publish to Post Publishto Post plugins are a great way to save time on creating individual posts to each socialmedia platform. Facebook Publish WP to TwitterFacebook Auto Publish TwitterAuto Publish Post to Social This plugin isgreattopublishing articles directlyto Facebook.Thisplugin also comeswiththe abilityto seta cusotmpicturewith yourposts. Filterthetypsofpoststhatarepublishedto Facebook basedoncategoriesandcustomposttypes. CustomizemessageformatsforTwitterwhile keepng the abilitytofiltercontentthatis posted. This plugin isgreattopublishing articles directlyto Twitter.Thisplugin also comeswiththe abilityto seta cusotmpicturewith yourposts.
- 30. Beyond the plugins,consider connecting yourWordpress site to Klout in order to increaseyourscore. YourLinkedInSSI can beimportant for most busineses if they’reutilizing LinkedIn.It is a great featurefor eCommercesites to measure how effective your engagement can translate into sales. If Jetpack could pour a fresh cup of coffee, it would bethe best personal assistant a webmaster could ask for. Amongits manytools is ananalytics feature, which focuese on serving the most importnant analytic data. A little morecomplicted that jetpack, Google analytics is an industry standard as it pertains to website analytics. Google Analyicsdoes a great job of integrating theAnalytics with WordPress. Theplugin rivals Google Analytics but still doesnt haveenough features to out shine the standard. Analytics Measurements Jetpack Google Analytics StatsCounter
- 31. While the othermeasurement tools I listed are able to accuratelymeasure how well you are engaging with your market, Klout willmeasure how much influence your engagement had gotten you. Social InfluenceMeasurement Klout utilize a slightly complex algorithm to measure your score across networks and topics you participate in. To Improve YouMust Measure Install and activate the Jetpack plugin and connect to a WordPress.com account. Log into Klout and connect your WordPress.com account. Kloutis easier than youthink to connect Connecting your site to Klout UtilizeKlout to its potential by adding all of your Social Networks. Klout will not only help with engagement,but it willalso allow you to measureyour social influence.Social influences is often usedtoleverage brand partnershipsand advertising sponsorships.
- 32. Let Others DoThe Work SocialShare Buttons Plugins like Digg Digg will social sharing buttons to your posts and pages so that users can sharewith just one click! SocialNetwork Widget The WP MashSocial Widget will allow users to easier access all of your social sites through a single sidebar widget. Optimize your reach by integrating your website into social networks. Continue to use tools that make it easier for others to share yourcontent. Utilizeplugins thatwill makeit easyforyouruserstoshareyourcontentfromyourself hosted WordPresssite. Thesesimple add-onswill help toincreaseyourreach in thesocial sphere. WP MashSocial Widget
- 33. Pulling incontent foryourwebsite from other authors and tagging them, increases engagement for the site. People that are tagged are more likely to commentand engage. 1 If you are posting the content to your own site with RSSplugins, use publish to post plugins to post these articles to social media. 2 Don’t be afraid to use self aggregaator plugins and build a page that will display your social media posts onyour website. 3 UseAnalytics plguins to meausrethe impact and effectiveness of certain types og content coming from yoursite.4 By using these analyticsplugins, you’ll make it easy to see how effective your social media engagement tactics are, thereby letting you adjust your techniques accordingly. Doing The Needful Use theseplugins toimportandpostcontentpublishedbyothersthatou canshareon yoursite.Besuretotag theoriginal authors tothepostsin ordertoincreaseyourengagement.
- 34. facebook.com/ashten.fizer twitter.com/DJAsh10Says linkedin.com/in/afizergoogle.com/+AshtenFizerSlays You can find me and great content on these social media platforms. company locationFind Me Follow me to download your copy of this presentation.
- 35. THANK YOU FORWATCHING adoW r C m p
Editor's Notes
- #2 -You can’t just set it and forget it. -Just because you build it, doesnt mean they’ll come -You must engage audience.
- #3 Talking about How to better engage on Social Media With your WordPress site. -Why Utilize -How to Engage -And What to use to make it better
- #4 -You can’t just set it and forget it. -Just because you build it, doesnt mean they’ll come -You must engage audience.
- #6 Social Media is free marketing -only cost is your time -so make it efficient
- #7 Huge Online Market. -7.3 Billion People are only -out of that 2.3 Billion are active on social media -Billions of people are voluntarily part of a viable market
- #8 -Research on demographic data is always important before delving into social media marketing. -You don’t want to be spinning your wheels focusing on a social media network that may not be right for your target market.
- #9 Consider skipping this slide for time -Social Media Market is large but still ever growing
- #10 -These are just the active user numbers for the major networks -A network can have millions of account but if they arent active there’s no point in wasting your time -Though demographic research is important, just as important to research the networks.
- #11 -Billions of people are active on social media -88% of US companies are utilizing it and that number is increasing (It must be working) -marketers use it -65% user growth inside of a decade -huge resource being left on the table.
- #12 Consider deleting
- #13 Consider deleting
- #14 Consider deleting -Part of measuring the liklihood of Brand to User engagement, is measuring how often users access the platforms. -very important because if they never log on, the liklihood to engage is deminished
- #15 Instagram, Facebook and Twitter are currently the 3 platforms where users are more likely to engage.
- #16 Consider deleting - When is comes to selecting the right platform, you’ll want to consider which platforms have a higher liklihood of engagement
- #17 At least half of Americans that follow brand on social media are loyal to those brands. -If you aren’t utilizing social media, you can’t benefit from the brand loyalty that comes with it. -brand loyalty is huge in terms of engage. This are the people that you want to activate as advocates (but that’s a whole –nother presentation)
- #19 Frame your engagement around telling your story. -
- #21 - When people don’t want to be at work, they’re on facebook. Who’s guilty?
- #23 Find examples…
- #27 Biggest mistake people make in wordpress is try to just code something in wordpress. -Big scary acronym Application Program Interface -A way for your to interface properly with my program Use the apis Wordpress is built out of APIs -Plugin, Theme, Database etc. -When you need to store information – Database API Utilize the child theme Subscription model -a way for you to interface with a program in a native way
- #36 shutterstock_219506275