Workshop 1
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This document discusses Edward De Bono's 6 Thinking Hats method for group discussions. It provides examples of how each "hat" or perspective could be applied when considering opening a new restaurant: the White Hat focuses on objective facts, the Yellow Hat on optimism, the Green Hat on creative ideas, the Black Hat on criticism, the Red Hat on emotions, and the Blue Hat on process and agenda. The document encourages using a maximum of 2 hats per person during a discussion and avoiding overuse of the Black Hat. It also provides guidance on using this technique for a workshop on evaluating concepts.
Workshop 1
- 1. Evaluating the User Experience Sónia Sousa & Mati Mõttus
- 2. Workshop 1 6 Thinking Hats
- 3. 6 Thinking Hats Edward De Bono’s Team Discussion Method ixdworks.com
- 6. For example... ...we have an idea to run a restaurant
- 7. White Hat: “What do we know about this area? What is situation on the market? What are the statistics that we are aware about? What is the information that is currently lacking and we need to do a research for?”
- 8. Yellow Hat: “There is a free spot on the market for vegan cuisine! City council has launched a program of supporting new healthy-dining spots! We have a great team and we can make it work!”
- 9. Green Hat: “We can add a hotel to the restaurant to get additional profit. We can buy an old building and re-construct it ourselves to save some money. We can cooperate with local farmers and get fresh fruits and vegetables”
- 10. Black Hat: “There is already a lot of restaurants in the city. Because of cold climate restaurant will be very dependant on imported fruits and vegetables. Adding hotel will demand hiring more people = spend more. People of older age do not use social media, so only teenagers will know about us”
- 11. Red Hat: “People love eating out because it saves time. People also love healthy food because it helps them to stay fit. People avoid vegan places because they have bad reputation. I have a feeling that we are going to succeed!”
- 12. Blue Hat: “How would we present ourselves on the market? What is our target audience? Better option to run a property — rent it or buy it? Who will be recruiting staff members? What is the criteria? What is our agenda and end goal? How much time do we have for everything?”
- 13. To do: ● Pick at least one hat ● During the session you can change hats, but 2 is a max. ● Try to avoid Black hat ● Make sure someone from your team wears Blue hat ixdworks.com
- 16. Comparative evaluation • Evaluation of concepts: – Iterative product benchmarking • lab studies, before usage, UX experts • Aims of benchmarking – Mature own idea • Assess the competition • Seek inspiration • When to stop – When the resulting table is saturated (when adding new products does not bring added value) @ Sónia Sousa
- 17. features Service 1 service 2 service 3 service 4 feature 1 x x x x feature 2 x feature 3 x x x feature 4 x x x x feature 5 x x x feature 6 x feature 7 x x feature 8 x feature 9 x feature 10 x feature 11 feature 12 feature 13 feature 14 The result @ Sónia Sousa Extra features
- 18. Usability Study Scenario X type of usability metrics Task Success Task Time Errors Efficiency Learnability Issues base metrics Self-reported metrics Behavioral and physiological metrics Combined and comparative metrics Live Website metrics Card-sorting data Completing a transaction X X X X X Comparing products X X X X Evaluating frequent use of the same product X X X X X Evaluating navigation and information architecture X X X X Increasing awareness X X X Problem discovery X X Maximizing usability for a critical product X X X X Creating an overall positive user experience X Evaluating the impact of subtle changes X Comparing alternative designs X X X X @ Sónia Sousa
- 19. individual assignment 1 @ Sónia Sousa
- 20. • Write a 1000 characters blog post about the three articles on Google Drive – The aim is for you… • To compare the different approaches; and • To elaborate on which one you would personally select and use to evaluate the early concepts of your ongoing project. – Please see the course blog for more information. – The deadline is 28th of February. @ Sónia Sousa
- 21. First reading assignment • Please see the course blog for more information – Remember this is a independent work assignment. – The deadline is 28th of February. @ Sónia Sousa