World Café presentation at the Expert Exchange at Weickmann & Weickmann

World Café presentation at the Expert Exchange at Weickmann & Weickmann

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  © 2025 IPBusiness Academy - 1 - World Café
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  © 2025 IPBusiness Academy Giulia Donato - 2 - Many believe that good work speaks for itself. But what if today it is no longer the best, but the most visible expertise that is awarded the contract? Station 1 Tobias Denk Algorithmic visibility beats professional reputation. If you don't understand the feed, you lose out to mediocrity with reach Station 2 Theo Grünewald One personal brand remains interchangeable law firm content. Mandates follow people, not logos Station 3 Alexander Wurzer Without metrics, thought leadership is just self-awareness. Those who do not measure clear conversion goals are driving hope instead of strategy Station 4
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  © 2025 IPBusiness Academy - 3 - Giulia Donato Station 1 Many believe that good work speaks for itself. But what if today it is no longer the best, but the most visible expertise that is awarded the contract? Who among you has experienced a competitor winning mandates even though you were actually stronger in your field? Is visibility a threat to seriousness, or has it long been a part of it? How does trust change when expertise is first created through perception?  Where is the boundary between professional visibility and self-presentation for you personally? Concluding impulse: "Visibility does not replace competence, but it decides whether competence is perceived at all. The art is to become visible without becoming loud“
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  © 2025 IPBusiness Academy - 4 - Tobias Denk Station 2 Algorithmic visibility beats professional reputation. If you don't understand the feed, you lose out to mediocrity with reach Which signals (watch time, comments, saves, dwell time) does the algorithm reward – and how can they be achieved seriously? Where does algorithm logic collide with job description/compliance – and what "clean" alternatives are there (hooks, structure, plain text)? What content do you perform among a professional audience vs. a broad audience – and how do you separate that?  How do you test systematically (A/B hooks, format length, posting time) without becoming a click hunt? Closing impulse: "Reach is only valuable if it conveys relevance – define your quality limits before growth."
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  © 2025 IPBusiness Academy - 5 - Theo Grünewald One personal brand remains interchangeable law firm content. Mandates follow people, not logos Station 3 How can you recognize your personality in 3 seconds (imagery, sound, recurring rubric) – and what is still missing? Which 1–2 narratives link your biography to your expertise (signature story, recurring cases)? How do you balance person vs. law firm (roles, releases, escalation path) so that both win?  What risks (key man dependence, departure) do you mitigate – e.g. through tandem appearances or team formats? Closing impulse: "People follow people – make your professional differences visibly embodiable."
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  © 2025 IPBusiness Academy - 6 - Alexander Wurzer Without metrics, thought leadership is just self-awareness. Those who do not measure clear conversion goals are driving hope instead of strategy Station 4 What three metrics measure real progress (e.g., profile visits qualified DMs, appointments) – → → and why exactly do they? How do you link content to conversion (featured links, UTM, DM prompts) – and where is signal lost today? What thresholds do you define as "works"/"doesn't work" (e.g. 5% profile visit rate, 10% DM reply)?  How do you ensure learning loops (monthly review, stop-doing list, format kill criteria)? Closing impulse: "Thought leadership begins where an idea has measurable consequences in the calendar."