This document provides tips for writing for an online journalism publication. It recommends knowing your audience, writing concisely using short paragraphs, and linking to other relevant articles and discussions to engage readers and drive traffic. Headlines should be literal and get to the point quickly. Articles should generally be 300 words for straight news or 500-600 words for in-depth features. Images should be accredited and sized properly. The goal is to inform readers while encouraging conversation through links and interactions in comments and forums.