Writing for many media
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1) When writing for the web, keep sentences short, use descriptive nouns and verbs, and choose words carefully. Highlight key words, use headings and bulleted lists, and focus on one idea per paragraph. 2) Consider your users - define who they are, their expectations, and how you will address them. Describe your site's purpose clearly on the homepage without too much prose. 3) Present information effectively - use tables for complex data, keep comparable information together, and group related items consistently while limiting page information. Make navigation links descriptive.
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Writing for many media
- 1. Chapter 2: Writing for multimedia and the webWriting for Many Media
- 2. Writing for the WebBe accurate, check your factsKeep sentences shortUse the lead sentence to explain clearly what the text will be aboutUse descriptive nouns and verbs Avoid adjectives and adverbsChoose each word carefully
- 3. Usability: Write to be ScannedHighlight key wordsUse headingsProvide bulleted listsOne idea per paragraphBegin each paragraph with conclusionHalve the word count
- 4. Know and respond to your usersDefine the readers of your portfolioWhat are their expectations?How will you address their expectations?
- 5. Homepage, navigation and linksDescribe your site’s purpose clearly and simply on the homepageDon’t put a lot of prose on the homepageFor long pages, have a clickable list of page topics at the top of the pageWrite glosses to help navigation Use a consistent click styleMake links in the body of the text descriptive
- 6. Displaying Information Present complex data in a tableKeep information for comparison on the same pageSet appropriate page lengthsPlace important information higher on the pageGroup information consistentlyAlign items on a pageUse appropriate line lengths, short lines, slow readerLimit page informationGroup related items
- 7. LabelNavigation links should be descriptive
- 8. Blog Writing TipsUse descriptive title and headingsWrite clear, direct short sentencesGet to the pointTone should be personalLink to outside sitesUse keywords
- 9. Writing for AudioWrite conversationally, the way people talkWrite to be understood on the first listeningKeep it simpleRead all of your work out loudWrite visually
- 10. Writing for VideoShow don’t tellHave a clear grasp of your subject and the structure that you will use to portray itConsider chunking—short clips to develop interactivityProvide foreground or summary information before moving into a sceneDevelop charactersCreate a dramatic conflict of sortsConsider cost and time limitations