Writing for Media - Broadcast
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This document provides guidelines for writing for broadcast media. It discusses selecting timely news stories that do not require much explanation. It also covers the four Cs of correctness, clarity, conciseness, and color. Additional tips include writing in a conversational style, using the present tense, and keeping stories concise due to time constraints. Story structure, writing style, and formatting for broadcast copy are also addressed. The document concludes by discussing the future of broadcast news moving increasingly online.
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Writing for Media - Broadcast
- 1. Writing for the Mass Media “ Writing for Broadcast” UCSD Extension Mike Lawson 760/845-8146 [email_address]
- 2. Selection of News Timeliness News must be up-to-the-minute Information, Not Explanation Stories that don’t require much explanation Can be told in a straightforward manner Audio or Visual Impact Stories that the audience can hear or see
- 3. Four Cs Correctness Clarity Conciseness Color
- 4. Other considerations Written in conversational style Emphasis on the immediate Use present tense as much as possible Use short, simple sentences Subjegation to imminent deadlines Allows for humor and human interest
- 5. Story structure Dramatic unity Climax : point of the story or what happened Cause : why it happened Effect : insight to what the story means Broadcast journalists think of their stories as completed circles rather than the inverted pyramid.
- 6. Time Broadcast stories are measured in time 2 minutes for a story or time allowed Keep time factor in mind when producing story
- 7. Writing style Titles come before names Avoid direct quotes Attribution comes before quotes Use little punctuation Numbers and stats rounded off Number written differently 1,500 is 15-hundred $4,123,098 is “just over four million dollars”
- 8. More style Personalize news when possible (you) Avoid extended descriptions Avoid using symbols Use phonetic spelling for odd words Avoid pronouns Avoid apposition Use present tense Avoid dependent clauses at the beginning of sentences
- 9. Broadcast copy prep Type only one story per page Use caps and lowercase Don’t continue a paragraph onto another page. Don’t hyphenate at the end of a line Broadcasters want to work to tapes of interviews in their stories
- 10. Producing a newscast Written copy or voicers Soundbites or actualities Wrap-around Mini-documentary Reader copy Voiceovers Voiceover to soundbite Package stories Live shots
- 11. Future of broadcast Everything moving online Get the news whenever, wherever your want Don’t have to wait for evening newscast Number of news broadcast viewers down More viewers watching news online Post stories anytime for viewers Literally up-to-the-minute stories
- 12. More future… Social media YouTube Twitter links Facebook fanpages Blogs Newscasts referring to station’s website for more details