Writing for the Web

The document discusses writing effectively for the web. Some key points include: 1) Web readers scan pages quickly looking for key words and phrases rather than reading entire pages word-for-word. 2) Good web writing should know the audience, provide what they want in a concise and scannable style. 3) Common mistakes to avoid include long introductions, mission statements on the home page, and using all available content without curation. 4) Effective web writing uses short paragraphs, keywords people search for, and puts the most important information first in an inverted pyramid style.